231: How to Utilize Geofencing for Your Business Success With Barbara Wardell and Ernesto Cullari & Kevin Bees, Profit Maximisation Expert

They are joining us from the Jersey Shore and are experts on the topic of GeoFencing.  Right now it is a little known strategy that less than 1% of the market is using, and those who access it early are going to receive the benefits of lower cost of acquisition and higher conversion. Ernesto Cullari and Barbara Wardell have been able to turn complete industries upside down with this market disrupting strategy

 

Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.

 

Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful.

Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.

 

Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia.

Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade. 

 

Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.

 

 

Barbara Wardell and Ernesto Cullari shared in this episode:

• The topic of geofencing and its relevance to small to medium-sized businesses.

• How geofencing is crucial for identifying target demographics and reaching specific markets effectively.

• How geofencing aids in introducing brands to new markets.

• How the success of a campaign is measured by analyzing visits to targeted locations.

• How to use the data obtained by geofencing in order to tailor services and messages to specific groups effectively.

• The importance of focusing on one task at a time for business success.

• The importance of maintaining a positive outlook and how perseverance is crucial for overcoming challenges.

• A discussion on leveraging digital platforms to reach target audiences effectively.

• An emphasis on budgeting for marketing efforts to drive business growth.

• How to identify networking opportunities highlighted for business expansion and growth.

• Their Life-Changing Questions:  

• How many songs do I need to write vs how many surgeries I need to be in  on to buy one of these mansions?

• How productive do I need to be to get that mansion?

• What do I do now?

• What is the positive out of this?

• And much more… 

 

Resources Mentioned In The Show:

• https://cwadagency.com/

• Cullarimedia.com

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au