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How to Sell Life Insurance: Three Principles You Must Know to Win in Sales

Life Insurance Academy Podcast

Release Date: 04/09/2025

How to Sell Life Insurance: From Stay-at-Home Mom to Final Expense Leader show art How to Sell Life Insurance: From Stay-at-Home Mom to Final Expense Leader

Life Insurance Academy Podcast

In this powerful episode of the Life Insurance Academy Podcast, we're joined by Ashley Mullinnix, a rising force in the life insurance telesales space. From former respiratory therapist and real estate agent to stay-at-home mom crushing final expense sales from home, Ashley's story is proof that the right system, mindset, and community can change everything. We dive into: 🔹 Her transition into life insurance and early success 🔹 Why she started mentoring and creating content just one year into the business 🔹 The origin of her partnership with Dana Nesen and the launch of Amplify Life...

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Selling Life Insurance: Brand New Agent Issue Paid $170,000 in His First Four Months! show art Selling Life Insurance: Brand New Agent Issue Paid $170,000 in His First Four Months!

Life Insurance Academy Podcast

From youth pastor to $170,000+ issued paid in just four months, Clark Stanley's story is one of bold leaps, big belief, and the power of betting on yourself. After struggling part-time and writing only four apps in his first few months, Clark made the terrifying—but calculated—decision to go full-time in life insurance sales. What followed was a breakthrough at our Telesales BootCamp that changed his mindset, built his confidence, and ignited a production run that has completely transformed his family's future. In this episode, Clark shares the honest reality of his early challenges, how...

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How to Sell Life Insurance: Your First 100 Calls: The Crucible of Confidence show art How to Sell Life Insurance: Your First 100 Calls: The Crucible of Confidence

Life Insurance Academy Podcast

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How to Sell Life Insurance: Stop Getting Stuck in Your Conversations show art How to Sell Life Insurance: Stop Getting Stuck in Your Conversations

Life Insurance Academy Podcast

In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the subtle but critical ways agents get stuck in conversations — and how to get unstuck. Whether it's a client dodging emotional topics, shutting down early, or relying too heavily on "they can sell the house" logic, this episode gives you real, tested phrases and questions that keep conversations flowing and help you discover real needs. You'll learn how to shift from surface-level talk to meaningful connection, how to ask follow-up questions that unlock deeper responses, and how to become the trusted advisor...

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Selling Life Insurance: When You’re Losing Sales and Don't Know Why- Communication Skills show art Selling Life Insurance: When You’re Losing Sales and Don't Know Why- Communication Skills

Life Insurance Academy Podcast

Ever walked away from a client call feeling like something went wrong—but couldn’t explain why? You’re not alone. In this episode, Roger and Chris dive deep into why agents are losing sales and don’t even realize it. From jargon-heavy language to poor communication habits and lack of active listening, this conversation breaks down the subtle mistakes that are costing agents sales every day. You’ll learn how to avoid these traps, build stronger rapport, and simplify your language to actually connect with clients on a human level. If you want to become a more confident and effective...

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Selling Life Insurance: When You’re Losing Sales and Don't Know Why- You’re Too Nice show art Selling Life Insurance: When You’re Losing Sales and Don't Know Why- You’re Too Nice

Life Insurance Academy Podcast

You’re likable. You’ve got the rapport. The client even hugged you on the way out. So why didn’t you get the sale? In this powerful episode of the Life Insurance Academy Podcast, Roger Short and Chris Ball unpack one of the biggest hidden killers in life insurance sales: The Friend Zone. ✅ Discover the four root causes that stall your sales ✅ Learn how to shift from “friendly agent” to “trusted advisor” ✅ Master the art of authority, stakes, discovery, and direction ✅ Stop getting ghosted after “great” conversations ✅ And finally—close with confidence If you’ve...

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Selling Life Insurance: When You’re Losing Sales and Don't Know Why- Bank Information show art Selling Life Insurance: When You’re Losing Sales and Don't Know Why- Bank Information

Life Insurance Academy Podcast

Are your apps ending up in the graveyard—abandoned at 85% because a client didn’t want to give you their bank info? You’re not alone, and this episode is for YOU. In this episode, the team breaks down: ✅ Why so many telesales applications blow up at the finish line ✅ How to build and maintain trust throughout the entire conversation ✅ The real reason clients hesitate to give their Social or banking info ✅ What “setting the table” really means—and how it sets the tone for the entire sale ✅ How your tone, pacing, and confidence can make or break the deal ✅ Why using words...

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Selling Life Insurance: The Hard Truth About Life Insurance Sales show art Selling Life Insurance: The Hard Truth About Life Insurance Sales

Life Insurance Academy Podcast

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How to Sell Life Insurance: Why New Agents Fail and How to Avoid It show art How to Sell Life Insurance: Why New Agents Fail and How to Avoid It

Life Insurance Academy Podcast

🚨 82% of new life insurance agents fail. But why? In this episode, we're breaking down the real reasons agents struggle, quit, or stall out—and how YOU can beat the odds. From mindset traps to busy work that feels productive (but isn't), we're exposing the pitfalls and giving you the roadmap to long-term success. Chris Ball and the team dive into: Misaligned expectations that kill momentum The myth of instant success and "easy money" How to tell if you’re doing real work… or just staying busy The top 3 things agents must do every day to win Real turnaround stories from...

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How to Sell Life Insurance: Eliminating Uncertainty in the Close show art How to Sell Life Insurance: Eliminating Uncertainty in the Close

Life Insurance Academy Podcast

In this Life Insurance Academy Podcast, Roger and Zach dive into the Three C’s that can transform your closing ratio: Clarity, Confidence, and Connection. If you've ever wondered how top agents close more sales with less effort — and why some struggle even after making contact — this episode is for you. Learn how to simplify your sales conversations, eliminate client uncertainty, and move confidently through the entire appointment process. Here's what you'll discover: Why Clarity in purpose, process, and solution is critical to every appointment How Confidence in yourself and your...

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In this episode, Roger and Chris break down the three key components that will transform your sales business: People, Process, and Product. Drawing inspiration from Marcus Lemonis (The Profit) and Gordon Ramsay (Kitchen Nightmares), they explain how successful agents build their business by focusing on:

✅ Knowing your people — your clients, their needs, and how to truly connect
✅ Owning your process — having a repeatable, confident, and effective sales flow
✅ Understanding your product — and realizing you are part of what your client is buying

Whether you're brand new or looking to level up, this episode is a masterclass in simplifying and strengthening your sales game.

🧠 Are you overcomplicating your sales process?
💬 Are you skipping over key client details because you haven’t asked the right follow-up questions?
🚀 Ready to increase your conversions and make a greater impact?

Listen in and take notes — then take action.

👇 Get on the waitlist for our next Telesales BootCamp and learn how to master the three P’s in real-time: https://shop.lifeinsuranceacademy.org/telesales-waitlist 

🎙️ Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it!