Tom Hamilton: Session Management, Programming Lessons & Testing Gen Pop Clients
Release Date: 10/12/2020
#3 How I Use Social Media: Chris Burgess
LTB Podcast
In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below. Timestamps: [01.15] - How Chris thinks about using social media as a trainer. [06.20] - Starting off...
info_outline
Tony Gentilcore: The Art of Session Delivery
LTB Podcast
In today's episode, Stuart welcomes Tony Gentilcore. Tony has been a coach since 2002 and has worked in all kinds of settings including commercial gyms, large athlete focussed gyms and nowadays, his own small independent studio. He's been writing consistently excellent blogs at Tony Gentilcore.com, and today, we discuss a range of things to do with running better personal training sessions. We get into why the soft skills matter, how to assess new clients, some coaching tips you can apply straight into your next session and much more. Timestamps are below. ...
info_outline
#2 How I Use Social Media: Meghan Callaway
LTB Podcast
In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below. Timestamps: [02.14] - How long has she been posting on social media professionally? [03.17] - What her social media strategy is? [06.02] -...
info_outline
Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments
LTB Podcast
In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths...
info_outline
Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors
LTB Podcast
In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications. They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below. ...
info_outline
#1 How I Use Social Media: Emma Storey-Gordon
LTB Podcast
In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below. Timestamps: [03.30] - How she thinks about using social media as a fitness professional. [05.05] -...
info_outline
Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged
LTB Podcast
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more. Timestamps: [03.20] - What he's...
info_outline
Ben Davis: How to Sell, Market and Advertise Personal Training Effectively
LTB Podcast
In today's episode, Stuart welcomes Ben Davis. Ben started as a personal trainer who gradually built up his business to the point where he had other coaches working for him. He then transitioned into working in the fitness marketing space where he now runs a company called Fitness Marketing Agency (FMA). In this episode, they discuss sales, marketing and advertising. They talk through how to improve your sales process, what marketing methods you should focus on and how to improve your social media ads. Timestamps are below! Timestamps: [01.45] - How...
info_outline
Eric Trexler: Comparisons, Increasing Activity & What You Need to Know About Caffeine
LTB Podcast
In today's episode, Stuart welcomes Eric Trexler. Eric is a pro natural bodybuilder and a sports nutrition researcher. He has several years of University-level teaching experience, and has been coaching athletes with a wide variety of backgrounds and experience levels since 2009. Eric is now the Director of Education at Stronger By Science, and a reviewer for Monthly Applications in Strength Sport (MASS). For the first half of this episode, they discuss how he handles comparisons in the fitness industry, increasing exercise frequency during quarantine and making time for your most important...
info_outline
Jonny Watson & Yusef Smith: Lessons in Self Improvement, Marketing & Productivity
LTB Podcast
In today's episode, Stuart welcomes Yusef Smith & Jonny Watson. Jonny and Yusef have two main businesses - Propane Fitness, where they help people get lean, and Propane Business, where they help trainers move online and create functioning business systems. They have a wide-ranging discussion about lessons they've learned about business, marketing, branding and productivity. Timestamps: [01.20] - A discussion about favourite cereals. [07.15] - What their approach to getting better/ learning has been. [15.37] - How to work out what works and what doesn't...
info_outline
- [09.27] - Why some clients stick around when you're a new coach who is learning and trialling things out.
- [11.31] - How he's improved his self-awareness.
- [19.26] - Does he do anything before going into his first session of the day to mentally prepare for it?
- [23.35] - What starts to happen as members walk in? What does he do to get the gym ready before people start coming in?
- [25.00] - Why it's important to give negative feedback to a member 1-1 rather than shout it out as a group.
- [26.30] - Why W10 has a mantra of "we never see the same person twice"
- [30.45] - Why it's important to have continuity of coaching between coaches.
- [35.08] - Do they tell members what the session is going to entail during the warm-up?
- [36.05] - Why they don't log every weight and rep lifted by their clients.
- [41.52] - What their client testing every 12 weeks looks like?
- [46.48] - How and when they do the testing?
- [50.10] - Why it's smart to consider using fewer cues.
- [52.53] - How W10 gathers feedback on their coaching and session quality.
- [54.55] - How they create variation within a block using a squat.
Find Out More About Tom:
Find Out More About LTB: