193: Money, Decision Making, And Looking At Profits And Losses In Business With Parker Stevenson
Release Date: 05/05/2021
The Lisa Pezik Show
The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media. Wasted time, money and effort is defeating at all levels of business which is why Lisa Simone Richards works with online coaches to break through the noise and get seen online everywhere. Through her free workshops, masterclasses and mentorship program, she gives entrepreneurs the...
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Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the personal side of business. She is the owner of a group therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur podcast, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does. In episode 209 of The Lisa Pezik Show, Amber and Lisa discuss: 5:09 the go go go hustle of...
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Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business. He is uniquely positioned to give your...
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If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss: 6:30 recognizing your core values and core audience when growing a business 7:00 the impact your values have on your decision making process 8:01 why some decisions in your business are an...
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Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of , is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered...
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Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place. In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to...
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Through a mental health breakdown that turned out to be her biggest blessing, Elvira Hopper, Founder of , left behind a 20 year, 6 figure, award-winning big pharma career to live her most aligned & authentic fully self-expressed BEST LIFE...free of mental health & marital struggles in her late 40's. Her transformation led her to miraculously becoming a pro jazz artist at 51. She has performed & recorded on world class jazz stages with and for celebrities, including Oprah Winfrey's beloved, Stedman Graham. Elvira doesn't work a day in her life as all she chooses to do is in her joy...
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Have you been thinking about quitting your day job and pursuing the life of an entrepreneur? Or maybe you already are an entrepreneur and you're wondering whether or not you should keep going, if it's time to quit or maybe if it's time to get an investor. If any of the above resonates true for you then this episode is for you. In Episode 203, Host Lisa Pezik interviews Steve Hoffman, The Founder of , one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also a venture investor, founder...
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Did you start your business with the idea of having freedom; time freedom, financial freedom, freedom to pursue your life's purpose? And then somewhere in your entrepreneurial journey did you start to feel anything but free? Vanessa Shaw, , helps entrepreneurs get crystal clear on what freedom looks like to them and then helps them pursue it. In Episode 202 of The Lisa Pezik show, Host Lisa Pezik and Vanessa Shaw discuss: 2:48 what does freedom actually look like 5:03 areas where entrepreneurs spend time on the wrong things 6:52 two common times entrepreneurs feel anything but free...
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If you’ve ever wanted to start a side hustle but haven’t been sure where to begin, you won’t want to miss this episode with today’s guests, Carrie Bohling and Craig Clickner, a husband and wife duo, who are co-founders of several companies, including and their non-profit Tandem Giving Inc. Their businesses, which initially started as side hustles, have allowed them to step away from their full-time corporate careers and instead, become full-time parents and entrepreneurs as well as recently published authors with their book In today’s episode we discuss: 8:57 why you might actually...
info_outlineEntrepreneurs must step up to the additional responsibility of financial management, or else success will be elusive to them. Hiring accountants is definitely a huge help, but the final say will always fall to the business owner. Lisa Pezik is joined by Parker Stevenson, co-owner and the Chief Business Officer at Evolved Finance, who shares the right recipe for a money-making mindset that relies on data when making decisions. He explains the power of profit and loss statements in a company's future, particularly with expenditures and employee screenings. Parker also discusses how entrepreneurs must properly handle business scaling and the most important money metrics to be monitored at all times.