The Lisa Pezik Show

Cut through the noise in the online space as Lisa helps you master your self talk, personal story and a solid marketing strategy. Combined with fiery energy and to the point systems, each week, you'll be challenged to asses where you're at, where you want to go, and what needs to change with your current online content and digital marketing strategies. It's tools, teachings, and real talk that inspires you to take action.

210 | Get Seen Online Everywhere with Lisa Simone Richards 02/22/2022

210 | Get Seen Online Everywhere with Lisa Simone Richards The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media. Wasted time, money and effort is defeating at all levels of business which is why Lisa Simone Richards works with online coaches to break through the noise and get seen online everywhere. Through her free workshops, masterclasses and mentorship program, she gives entrepreneurs the insider secrets on how to get exposure and reach more people without spinning their wheels on social media or wasting money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. In today’s episode Host Lisa Pezik sits down with Lisa Simone Richards to discuss: 5:00 why you don’t want to be a best kept secret 6:00 why PR is rarely a one and done and why landing a big publication like Oprah or Forbes may not be THE best way to put money in your bank account 7:30 the ABCs of visibility 10:30 why you need to figure out your visibility first 11:20 what role social media plays for businesses just getting started 11:45 how to pitch yourself as a guest on any platform 13:45 the ladder of publicity: three types or publicity you need to consider and in which order to execute 20:05 the don’ts of public relations 22:55 why it’s good to be bored of your own content 26:10 how consistency builds the know, like and trust factor across all platforms Links from today’s episode: Work with Lisa Pezik: If you’re looking to grow your existing company, we’d love to help with your digital content at Sign up for the course and learning style you prefer best If you loved this episode and want to learn more about and from Lisa you can order one of her books . That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.” /episode/index/show/lisapezik/id/22205447

209: The Emotional Side of Entrepreneurship with Amber Hawley 12/28/2021

208: Eight Steps to a Funny Viral Sales Video with Joseph Wilkins 12/18/2021

208: Eight Steps to a Funny Viral Sales Video with Joseph Wilkins Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business. He is uniquely positioned to give your business the inside track with his years of experience in television and the online space, that includes hundreds of millions of views for his customers and millions in tracked sales. In episode 208 of The Lisa Pezik Show, Joseph and Lisa discuss: 2:36 is it better to be ignored or look silly 6:31 why marketing is like a salad 10:02 how long should your sales videos be 11:37 why people stop watching videos 14:04 how to earn the right to sell 15:30 why you can't build a sales campaign around guessing 17:01 the 8 step process 17:09 step 1 : understand who you’re talking to 21:42 step 2 : brainstorm 50 bad ideas 24:02 step 3 : scripting 28:27 step 4 : add in the comedy 34:25 step 5 : production 43:10 step 6 : visuals Want more from Joseph? Be sure to check out where you can learn to create memorable stories that stand out and drive predictable sales. If you’re ready to start your own funny sales video Joseph and his team are ready to or you can always for your own 8 step guide to creating your own funny video. Connect with Joseph on all the social media platforms: /episode/index/show/lisapezik/id/21513080

207: Using Your Values to Stand Out in Business with Ashlee Sang 12/10/2021

206: How to Sell Successfully and Authentically with Nikki Rausch 11/17/2021

206: How to Sell Successfully and Authentically with Nikki Rausch Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of , is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically. In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss: 6:09 what buying signals are and ways to act on those signals 7:42 what not to say when someone asks for your pricing 9:37 what the selling staircase is and why it’s important to know what step you are on 11:58 the two big missteps we make (in business and in life) 20:08 what you need to do in order to gain long-term referrals 23:32 why you shouldn’t chase clients 25:53 how to ask permission to sell to someone 32:39 why it’s a good thing to attract and repel customers If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. Connect with Nikki on all the social media platforms: If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our And of course if you’re looking to grow your existing company, we’d love to help with your digital content at Sign up for the course and learning style you prefer best If you loved this episode and want to learn more about and from Lisa you can order one of her books . That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.” /episode/index/show/lisapezik/id/21066134

205: Leveraging Your Center of Influence for Better Referrals with Matt Ward 11/03/2021

205: Leveraging Your Center of Influence for Better Referrals with Matt Ward Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place. In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to connect with others. Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year. In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss: 1:53 why elevator pitches don’t work 5:15 how you can do more business with people who bring you joy 6:44 what freedom as a business owner looks like 9:01 the key component in getting better referrals 10:29 the type of revenue that every business needs in order to be successful 12:37 when and why you should fire clients 17:04 the statistics behind referrals and the best place to get them 21:00 the difference between marketing and referrals 22:58 what you should ask for instead of referrals Want more from Matt? You can visit his website at Matt also has a Connect with Matt on Social: LinkedIn: Facebook: Learn more from Matt by reading his books: Listen to Matt’s Podcast, on all major podcast platforms. Today’s episode was all about referrals. And the main point of referrals is to increase our sales. If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our And of course if you’re looking to grow your existing company, we’d love to help with your digital content at Sign up for the course and learning style you prefer best If you loved this episode and want to learn more about and from Lisa you can order one of her books . That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.” /episode/index/show/lisapezik/id/20961671