Listing Bits Episode 77: Using Showing Data to Guide Decision making with Wes Hartman of Showingly
Release Date: 02/17/2023
The Amazing Annie Ives
Listing Bits
🎙️ Listing Bits Episode: The Amazing Annie Ives Host: Greg Robertson Guest: Annie Ives, CEO of The MLS™ / VestaPlus Duration: ~40 min 👋 Episode Summary: In this episode, Greg sits down with Annie Ives, a true titan in the world of organized real estate. From her early days immigrating from Tunisia to building and reviving one of the most resilient MLS organizations in the country, Annie shares her personal and professional journey with candor, humor, and a hint of rebellion. They cover everything from her humble beginnings in Los Angeles, to taking down...
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Brian Donnellan and the future of cooperation
Listing Bits
🎙️ Listing Bits: Brian Donnellan, CEO of Bright MLS Host: Greg Robertson Guest: Brian Donnellan, CEO of Bright MLS Episode Summary: Greg sits down with Bright MLS CEO Brian Donnellan for a candid conversation about leadership, music, and the shifting dynamics in real estate. They dive into design, the Clear Cooperation Policy, Wall Street’s influence, and why cooperation—not just compensation—is the heart of MLS value. What You’ll Learn: • Why Bright MLS invests so heavily in communication and design • How playing in bands helped Brian lead...
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A floor plan with every listing
Listing Bits
In this episode of Listing Bits, Greg Robertson is joined by Megan McFarlane from New Mexico MLS and Jeff Allen from CubiCasa to discuss the growing importance of floor plans in real estate listings. They dive into why New Mexico MLS has taken the bold step of requiring floor plans on every listing, how technology like CubiCasa is making this easier, and the industry-wide momentum pushing for more complete and transparent listing content. Key Takeaways • New Mexico MLS’s Bold Move: Why they made floor plans mandatory and how it enhances listing accuracy and consumer experience. •...
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Building Real Estate Technology: The Story of Real Geeks with Kevin McCarthy
Listing Bits
Episode Summary: In this episode, Greg Robertson talks with Kevin McCarthy, co-founder and CEO of Real Geeks, about his journey from a small-town tech enthusiast to creating a leading real estate technology company. Kevin shares insights into Real Geeks’ origins, its evolution, and how its all-in-one platform empowers real estate agents. The conversation touches on the early challenges of building a tech company, the role of SEO in the early internet era, and how AI is shaping the future of real estate technology. Key Topics Discussed: 1. The Birth of Real Geeks • How Kevin’s move...
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Listing Bits Podcast: The Front-endless MLS System with Carlos Grass and Paul Hethmon of Amplify
Listing Bits
Overview: Greg Robertson sits down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s unique approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology. Key Takeaways: 1. Amplify’s Mission and Flexibility: • Amplify offers a decoupled backend solution that allows MLSs to use multiple frontends, enabling greater customization, data control, and integration with new technologies. 2. Innovative Technology...
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Listing Bits Podcast: Austin Allison, CEO of Pacaso
Listing Bits
Overview: In this episode, Greg Robertson chats with Austin Allison, CEO of Pacaso, about his entrepreneurial journey in real estate, starting with Dotloop and transitioning to his current venture, Pacaso. The discussion covers lessons learned from his early career, how Pacaso is revolutionizing second home ownership, and insights into raising capital through innovative approaches like Regulation A. Key Takeaways: 1. Austin’s Journey in Real Estate: • Austin Allison started his real estate career early, getting his license at 18. His early experiences selling homes during college...
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A working agent’s perspective on the current state of organized real estate- Maggie Etheridge, REALTOR.
Listing Bits
I sat down with a long-time friend and former business partner, Maggie Etheridge. Maggie was one of my co-founders at IRIS, a real estate software company we started back in 1992. She is a second-generation real estate agent. Maggie’s mom, Martie, was the inspiration for starting a software company focused on real estate and is likely the reason I have a career today. This episode began from a series of texts between Maggie and me about her thoughts on NAR, the lawsuits, exclusive listings, and what the pundits are getting wrong. It was a great conversation and a huge reality check...
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Real estate data, myths and cowboy boots with Kevin Shtofman of Cherre
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Listing Bits is back with a great guest, Kevin Shtofman, Global Head of Innovation at Cherre. Cherre is a global real estate data management platform. Kevin is from Texas and comes from a very entrepreneurial family that owned retail stores selling western wear, including honest-to-goodness cowboy boots! Yee-haw! Kevin talks about his journey from Wall Street back to Dallas and Cherre. It’s a great conversation where we dive into the breadth of real estate data available now, housing affordability, real estate myths, and the changing vendor landscape. Kevin is a super smart guy, and I found...
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Dan Fortin of Lone Wolf Technologies on designing a proper Foundation
Listing Bits
Dan Fortin was one of my favorite people I met working at Lone Wolf. He came over from the Instanet acquisition and has had a front-row seat to see big changes in the industry. From Lone Wolf acquiring 8 companies, 5 of them in less than 9 months, to the challenges of being a forms company during COVID when everyone wanted a specific form, and they wanted it NOW! Sounds familiar, eh? We discuss Dan's background, the lessons he's learned over the 10 years, and how taking a data-driven approach to making decisions has helped him during his career. We also get to talk about Lone Wolf's recent...
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Listing Bits Episode 91: Tether RE, keeping Agents Safe
Listing Bits
What do Willie Nelson and keeping real estate agents safe have in common? You will have to listen to this great conversation with Tether RE founder Scott Martin to find out. Did you know that in 2020 60,000 real estate agents reported being victims of assault, sexual abuse, robbery or were murdered in the US? In 2023 over 75,000 real estate agents reported being victim of a crime. And there are a ton of more incidents that go unreported. In this wide ranging conversation with Scott Martin, a serial entrepreneur, we talk about where the idea came from, and the journey...
info_outlineMost showing management software aggregates data. But how useful is it to get a report at the end of the month?
What if the data was presented in a way that helped agents answer seller questions in real time and make informed choices based on the numbers?
Wes Hartman is CEO of Showingly, a showing management solution that uses data and analytics to guide better decision-making.
On this episode of Listing Bits, Wes walks us through the key metrics Showingly looks at to drive pricing decisions and marketing strategy for a property.
Wes explains how Showingly is aggregating showing, offer and closed data to determine the best day and time to list a home and explores what simple things a seller can adjust to secure more showings.
Listen in to understand how the desire for choice might impact the future of showing management software and find out if Showingly’s approach is right for your brokerage or MLS.
What’s Discussed:
Wes’ background as an aspiring fighter pilot, professional cyclist, real estate agent and tech vendor
How Showingly’s use of data to guide decision-making differentiates it from other showing management solutions
The key metrics Showingly looks at to drive pricing decisions and marketing strategy for a property
What Wes’ team is doing to get honest feedback on a property (and why that’s such a challenge)
How Showingly uses showing, offer and closed data to determine the best day and time to list a home
How sellers might adjust pricing and Open House hours to get more showings
Wes’ take on the future of showing management software
Showing Hub’s solution to the demand for choice in showing management software
Why Wes is focused on building relationships with brokerages, MLSs and other showing management providers
How Wes thinks about MLSs building their own showing solutions and why competition drives innovation
Connect with Wes:
Email [email protected]
Resources:
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