LIsting Bits Podcast: Pooling Resources & Expertise Among MLSs – with Betsy Hanson of Markt
Release Date: 03/31/2023
Listing Bits
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🎙️ Listing Bits: Brian Donnellan, CEO of Bright MLS Host: Greg Robertson Guest: Brian Donnellan, CEO of Bright MLS Episode Summary: Greg sits down with Bright MLS CEO Brian Donnellan for a candid conversation about leadership, music, and the shifting dynamics in real estate. They dive into design, the Clear Cooperation Policy, Wall Street’s influence, and why cooperation—not just compensation—is the heart of MLS value. What You’ll Learn: • Why Bright MLS invests so heavily in communication and design • How playing in bands helped Brian lead...
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In this episode of Listing Bits, Greg Robertson is joined by Megan McFarlane from New Mexico MLS and Jeff Allen from CubiCasa to discuss the growing importance of floor plans in real estate listings. They dive into why New Mexico MLS has taken the bold step of requiring floor plans on every listing, how technology like CubiCasa is making this easier, and the industry-wide momentum pushing for more complete and transparent listing content. Key Takeaways • New Mexico MLS’s Bold Move: Why they made floor plans mandatory and how it enhances listing accuracy and consumer experience. •...
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Episode Summary: In this episode, Greg Robertson talks with Kevin McCarthy, co-founder and CEO of Real Geeks, about his journey from a small-town tech enthusiast to creating a leading real estate technology company. Kevin shares insights into Real Geeks’ origins, its evolution, and how its all-in-one platform empowers real estate agents. The conversation touches on the early challenges of building a tech company, the role of SEO in the early internet era, and how AI is shaping the future of real estate technology. Key Topics Discussed: 1. The Birth of Real Geeks • How Kevin’s move...
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Overview: Greg Robertson sits down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s unique approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology. Key Takeaways: 1. Amplify’s Mission and Flexibility: • Amplify offers a decoupled backend solution that allows MLSs to use multiple frontends, enabling greater customization, data control, and integration with new technologies. 2. Innovative Technology...
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I sat down with a long-time friend and former business partner, Maggie Etheridge. Maggie was one of my co-founders at IRIS, a real estate software company we started back in 1992. She is a second-generation real estate agent. Maggie’s mom, Martie, was the inspiration for starting a software company focused on real estate and is likely the reason I have a career today. This episode began from a series of texts between Maggie and me about her thoughts on NAR, the lawsuits, exclusive listings, and what the pundits are getting wrong. It was a great conversation and a huge reality check...
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Listing Bits is back with a great guest, Kevin Shtofman, Global Head of Innovation at Cherre. Cherre is a global real estate data management platform. Kevin is from Texas and comes from a very entrepreneurial family that owned retail stores selling western wear, including honest-to-goodness cowboy boots! Yee-haw! Kevin talks about his journey from Wall Street back to Dallas and Cherre. It’s a great conversation where we dive into the breadth of real estate data available now, housing affordability, real estate myths, and the changing vendor landscape. Kevin is a super smart guy, and I found...
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Dan Fortin was one of my favorite people I met working at Lone Wolf. He came over from the Instanet acquisition and has had a front-row seat to see big changes in the industry. From Lone Wolf acquiring 8 companies, 5 of them in less than 9 months, to the challenges of being a forms company during COVID when everyone wanted a specific form, and they wanted it NOW! Sounds familiar, eh? We discuss Dan's background, the lessons he's learned over the 10 years, and how taking a data-driven approach to making decisions has helped him during his career. We also get to talk about Lone Wolf's recent...
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What do Willie Nelson and keeping real estate agents safe have in common? You will have to listen to this great conversation with Tether RE founder Scott Martin to find out. Did you know that in 2020 60,000 real estate agents reported being victims of assault, sexual abuse, robbery or were murdered in the US? In 2023 over 75,000 real estate agents reported being victim of a crime. And there are a ton of more incidents that go unreported. In this wide ranging conversation with Scott Martin, a serial entrepreneur, we talk about where the idea came from, and the journey...
info_outlineFrom a vendor’s perspective, small MLSs are the most challenging to work with. And that’s no surprise, seeing as how they have fewer resources than the big players in the space.
So, how do we support MLSs with fewer than 400 members in keeping up with NAR rules, for example? Is there a way MLSs might share marketing, support and compliance services in a way that makes the market work better for all involved?
Betsy Hanson is General Manager and General Counsel at Markt, a multi-MLS service organization focused on pooling resources and expertise to serve MLSs, brokers and agents.
On this episode of Listing Bits, Betsy shares her journey from executive assistant at a small association to her current role at Markt, describing how she avoids the attorney’s reputation as the Department of No.
Betsy offers her take on what organized real estate is missing about the life and times of an ordinary REALTOR, why the average agent doesn’t understand the lawsuits facing the industry, and how those lawsuits might change the way we do things moving forward.
Listen in to understand how Markt works as an MLS back-office provider and learn how Betsy and her team are uniquely positioned to help MLSs of all sizes with local market delivery.
What’s Discussed:
Betsy’s journey from executive assistant at a small association to General Counsel at Markt
What differentiates the role of executive assistant from that of chief of staff
How Betsy avoids the attorney’s reputation as the Department of No
Betsy’s experience teaching English in China between undergrad and law school
What organized real estate is missing about the life and times of an ordinary REALTOR
Why the average REALTOR-on-the-street doesn’t know about the lawsuits facing the industry
How public perception of REALTORS remains positive despite lawsuits around compensation
Betsy’s predictions re: how the lawsuits facing organized real estate might play out
How Markt began as a way for MLSs to pool support resources and create efficiencies
Markt’s potential to solve the challenge small MLSs face in keeping up with NAR rules
Connect with Betsy:
Email [email protected]
Resources:
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