429. How to Stay Top of Mind Without Being Pushy: Smart Ad Strategies for Loan Officers
Release Date: 05/10/2025
446. Signal vs. Noise: Focus on What Moves the Needle
Loan Officer Leadership
Most loan officers stay busy—but not productive. In this episode, Steve and Frank unpack a powerful concept from the Loan Officer Breakfast Club: identifying the signal (what drives revenue) versus the noise (everything that doesn’t). You’ll learn: How to audit your day and isolate your highest-value activities Why your “noise” is someone else’s “signal”—and how to hire for it How limiting beliefs like “I can’t afford help” are keeping you stuck Why asking “What would it look like?” is the key to building the right team and the right calendar If you’re...
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445. Mid-Year Wake-Up Call: Evaluate, Adjust, and Finish Strong
Loan Officer Leadership
We’re halfway through the year—and it’s time for a gut check. In this episode, Steve and Frank break down: Why July is the most important time to self-assess The real reason you’re not hitting your goals (hint: it’s not lack of time) How to fix what’s not working and double down on what is The simple daily metrics that drive predictable closings Whether you’re ahead of your goals or still stuck at the starting line, now’s the time to regroup and recommit. If you're ready for clarity, structure, and accountability to finish the year strong, go to . Anything worth...
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444. Get Found on ChatGPT: Chris Johnstone’s Strategy for Loan Officers
Loan Officer Leadership
In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're...
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443. No Way Out
Loan Officer Leadership
Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this powerful and personal episode of the Loan Officer Leadership Podcast, your host, Steve Kyles, sits down with Frank Garay to unpack a mindset that changes everything: there’s no way out—just through. Frank opens up about how embracing this principle has impacted his family, his marriage, and his approach to navigating life’s biggest challenges. Together, they dive into what it really means to be “all in” and how that level of commitment can unlock new...
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442. The Secret Weapon for Listing Referrals: Why Top Agents Love Movetube
Loan Officer Leadership
What if every listing turned into a referral opportunity—with zero gimmicks? In this episode, Steve Kyles and Frank Garay break down how Movetube is changing the game for loan officers and their agent partners. If you're looking for a strategic, modern way to stay visible, deliver real value, and multiply your referral business, this is it. You’ll learn: How Movetube helps agents get more listings syndicated across major streaming platforms The power of pairing 13 conversations a day with a true value tool Why agents actually want this platform—and how to use it as a relationship...
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441. 3 Reasons You're Not Getting Referrals (and How to Fix It)
Loan Officer Leadership
Struggling to get consistent referrals? It’s probably not your rates—it’s your habits. In this episode, Steve Kyles and Frank Garay break down the 3 simple reasons loan officers aren’t getting referrals—and how to fix each one with confidence and ease. You'll learn: Why not asking for the business is costing you deals—and exactly what to say instead How being invisible to your database is killing your pipeline (and how to fix it in under 2 hours/week) What it really means to make life easier for clients and agents—and why speed, clarity, and reliability win If you’re ready to...
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440. Decide and Do: Why Success Starts with a Non-Negotiable Commitment
Loan Officer Leadership
You don’t need another quote, podcast, or plan—you need a decision. In this episode, Steve Kyles challenges you to stop waiting on motivation and start owning your commitment. Discover: The difference between a choice and a decision—and why only one leads to real results How one originator went from 0 to 7 loans in 5 weeks by deciding to show up The simple 90-day activity that changes your business (and your life) Why feelings are fickle—and how to build a plan that doesn’t depend on them Ready to stop hoping and start winning? Book your breakthrough call now at ....
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439. The Ask Is Everything: How One Simple Question Can 10X Your Pipeline
Loan Officer Leadership
You're making the calls. You're having the conversations. But if you're not asking for the business—you’re leaving deals on the table. In this episode, Steve Kyles unpacks the real reason most loan officers struggle with lead flow: they're not making the ask. You’ll learn: Why “just keep me in mind” is costing you referrals The exact script that converts at 18% from warm conversations How one bootcamp graduate added 7 deals in a week by mastering the ask The psychology behind why we don’t ask—and how to fix it Stop being passive. Start being profitable. Book your custom...
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438. Track It Like a Pro: The 6 Metrics That Matter
Loan Officer Leadership
Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Your feelings aren’t facts. Your numbers tell the real story. In this episode, your hosts, Steve Kyles share the six key metrics every loan officer should be tracking to eliminate guesswork, stay accountable, and build a predictable pipeline. You’ll learn: Why “busy” isn’t the same as productive—and how to know the difference The one shift that turns conversations into closings How 13 asks a day can get you 8–10 closings a...
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437. Change Your Belief, Change Your Business: Why You Don’t Love Prospecting (Yet)
Loan Officer Leadership
Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. If you're avoiding prospecting, it's not a time issue—it’s a belief issue. In this episode, your hosts, Steve Kyles share a personal story about how a mindset shift around prospecting transformed his business—and how it can change yours too. Whether you’re stuck in survival mode or struggling to make the calls, this episode will help you reframe your resistance and find your why. You’ll learn: • Why your thoughts about prospecting are holding...
info_outlineWelcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.
What if just $5 a day could keep your name in front of every past client and referral partner—without annoying anyone?
In this episode, your host, Steve Kyles is joined by targeted ad strategist Chelsea Gardner to break down how loan officers can stay top of mind using low-budget, high-impact Facebook and Instagram ads.
You'll learn:
• Why most LOs lose business from past clients without knowing it
• How to humanize your ads with lifestyle content that converts
• The simple formula for rotating fresh ads that people actually engage with
• How to use “Dynamic Creative” inside Meta to find what works best
• What kind of content gets the most response (and how to generate it with ChatGPT)
Whether you’re just getting started or looking to level up your ad game, this episode will show you how to farm your list the right way—and make your marketing work on autopilot.
Want hands-on help? Visit fullyalignedmarketing.com to grab one of Chelsea’s limited private coaching spots.
Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!