The Best Solutions for Reducing Involuntary Churn in Ecommerce Subscribers With GQ Fu of LTVplus
Release Date: 12/01/2022
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Ecommerce Wizards Podcast
Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry. Matt has worked with many businesses, including Tru Earth, The Tumeric Co., Lusomé, Community Forward Fund, and New Market Funds. Additionally, he works closely with entrepreneurs to help them establish new businesses. In this episode… The Cash Conversion Cycle (CCC) is a metric that many businesses...
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Ecommerce Wizards Podcast
Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry. Matt has worked with many businesses, including Tru Earth, The Tumeric Co., Lusomé, Community Forward Fund, and New Market Funds. Additionally, he works closely with entrepreneurs to help them establish new businesses. In this episode… Are you an ecommerce entrepreneur struggling to get a handle on...
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Tom Kulzer is the CEO and Founder of AWeber, a company he started in 1998 to guide small businesses in fostering more engaging customer relationships and designing effective email marketing. Tom grew the company from zero to 300,000 clients through his unique take on market strategy and team building. Due to his dedication to building a thriving and unique workplace culture, AWeber has been voted one of Pennsylvania's Best Places to Work 10 years in a row. In this episode… Bootstrapping can be a formidable method of financing a startup. There are many unknowns and hurdles to overcome,...
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Antony “Tony” Kattukaran is an entrepreneur, ecommerce veteran, and skilled technology partner. He is the Founder and CEO of Tagalys, a company that reimagines visual product merchandising for other businesses. He has founded three companies and has served trusted companies such as Deloitte and Johnson Controls AG. In addition to his leadership responsibilities, Tony invests time listening to his customers to understand their needs. In this episode… Merchandising and ecommerce go hand in hand, yet many stores neglect to give it the attention it deserves. The details of optimal...
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Ecommerce Wizards Podcast
Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design. In this episode… Email marketing can be an afterthought for many online businesses. Most people are familiar with the constant barrage of meaningless emails that wind up costing more than...
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As President of Insogna CPA, Chase Insogna is passionate about helping small businesses and their owners with accounting, tax strategy, and wealth building. Since its inception in 2011, Chase has grown the business to include a team of highly-trained professionals that use tech-savvy solutions to create efficiencies and provide expertly designed and transparent advisory, coaching, planning, and strategy. In this episode… Are you a small business owner who’s focused on growing your business? That’s one crucial aspect of running a business, but how much planning have you put into your...
info_outlineAs an experienced entrepreneur, GQ Fu has founded and co-founded five companies. He is the CEO of LTVplus, a business that offers customer service outsourcing for ecommerce brands to increase their lifetime customer value. Most recently, GQ started Recover Payments and UberQA to solve other problems for digital brands. In addition to his startups, he hosts the How We Solve Podcast.
In this episode…
Involuntary churn is a subtle but damaging trend for any subscription-based service. Ecommerce brands can often lose shocking sums of revenue based solely on negligence. While the issue can be devastating to a company’s bottom line, the solutions are often simple and easy to implement. All it takes is knowing the right steps to keep more current subscribers.
Guillaume Le Tual invites GQ Fu back on the Ecommerce Wizards Podcast to break down involuntary churn and how to minimize it. They discuss the source of the problem, the best strategies to combat churn, and how to solve the growing issue of abandoned carts. They also touch on how to anticipate subscriber needs to create a better user experience.