Selling an Ecommerce Business: Valuation, Deal Structure, and Legal Pitfalls To Avoid
Release Date: 05/25/2023
Why Shortening the Cash Conversion Cycle is Crucial With Matt Putra
Ecommerce Wizards Podcast
Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry. Matt has worked with many businesses, including Tru Earth, The Tumeric Co., Lusomé, Community Forward Fund, and New Market Funds. Additionally, he works closely with entrepreneurs to help them establish new businesses. In this episode… The Cash Conversion Cycle (CCC) is a metric that many businesses...
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How to Financially Structure Your Ecommerce Business With Matt Putra
Ecommerce Wizards Podcast
Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry. Matt has worked with many businesses, including Tru Earth, The Tumeric Co., Lusomé, Community Forward Fund, and New Market Funds. Additionally, he works closely with entrepreneurs to help them establish new businesses. In this episode… Are you an ecommerce entrepreneur struggling to get a handle on...
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Selling an Ecommerce Business: Valuation, Deal Structure, and Legal Pitfalls To Avoid
Ecommerce Wizards Podcast
Paul Rafelson is a Partner at Rafelson Law Firm, which focuses exclusively on ecommerce business concerns. With over 15 years of experience, he has in-depth knowledge of tax, litigation, and M&A legal matters and is regularly cited by the press when it comes to Amazon and ecommerce. The House Antitrust Committee used him as a primary resource in its report on Amazon’s business practices. Before his private practice, Paul worked as an in-house attorney at Microsoft, Walmart, and General Electric. He is also a professor at Pace University School of Law in New York, where he teaches...
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How To Drive Traffic and Acquire Customers for Your eCommerce Store With Brent O’Brien
Ecommerce Wizards Podcast
Brent O’Brien is the Senior Ecommerce Manager at Pactimo, a cycling clothing and custom team apparel store. As a dynamic and motivated ecommerce manager, he brings 10-plus years of experience to the table. He has developed marketing and sales strategies at companies such as Yeti and Truewerk. Before his ecommerce career, Brent worked in the football programs at several universities. In this episode… Every ecommerce store is looking for simple ways to drive traffic and increase sales. Unfortunately, it can be complex to decipher what may be the best plan of attack and often requires someone...
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How to Grow and Thrive as a SaaS Startup With Tom Kulzer, CEO of AWeber
Ecommerce Wizards Podcast
Tom Kulzer is the CEO and Founder of AWeber, a company he started in 1998 to guide small businesses in fostering more engaging customer relationships and designing effective email marketing. Tom grew the company from zero to 300,000 clients through his unique take on market strategy and team building. Due to his dedication to building a thriving and unique workplace culture, AWeber has been voted one of Pennsylvania's Best Places to Work 10 years in a row. In this episode… Bootstrapping can be a formidable method of financing a startup. There are many unknowns and hurdles to overcome,...
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How To Optimize Merchandising for Your Ecommerce Store With Antony Kattukaran of Tagalys
Ecommerce Wizards Podcast
Antony “Tony” Kattukaran is an entrepreneur, ecommerce veteran, and skilled technology partner. He is the Founder and CEO of Tagalys, a company that reimagines visual product merchandising for other businesses. He has founded three companies and has served trusted companies such as Deloitte and Johnson Controls AG. In addition to his leadership responsibilities, Tony invests time listening to his customers to understand their needs. In this episode… Merchandising and ecommerce go hand in hand, yet many stores neglect to give it the attention it deserves. The details of optimal...
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The Good, the Bad, and the Honest Truth About Adobe Commerce With Tyler Sperry
Ecommerce Wizards Podcast
Tyler Sperry is an experienced e-commerce specialist with a demonstrated history of working in the retail and publishing industries. As the Director of E-commerce and Affiliates at America’s Test Kitchen, he oversees the presentation of products across e-commerce, physical retail, and third-party distribution. Tyler is skilled in procurement, merchandising, social media, online marketing, and project management. He previously worked as a Buyer for BJ’s Wholesale Club and as a Sales and Events Manager at KarmaLoop. In this episode… Are you an e-commerce company considering a change to...
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5 Common Email Marketing Mistakes With Reinis Krumins of AgencyJR
Ecommerce Wizards Podcast
Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design. In this episode… In a previous episode, Guillaume and Reinis spoke about the viability of email marketing and how it can increase revenue. Yet there are many mistakes that companies make...
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Email Marketing Optimization for Ecommerce Stores With Reinis Krumins of AgencyJR
Ecommerce Wizards Podcast
Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design. In this episode… Email marketing can be an afterthought for many online businesses. Most people are familiar with the constant barrage of meaningless emails that wind up costing more than...
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Wealth-Building & Tax Saving Strategies for Ecommerce Store Owners and Entrepreneurs in USA & Canada
Ecommerce Wizards Podcast
As President of Insogna CPA, Chase Insogna is passionate about helping small businesses and their owners with accounting, tax strategy, and wealth building. Since its inception in 2011, Chase has grown the business to include a team of highly-trained professionals that use tech-savvy solutions to create efficiencies and provide expertly designed and transparent advisory, coaching, planning, and strategy. In this episode… Are you a small business owner who’s focused on growing your business? That’s one crucial aspect of running a business, but how much planning have you put into your...
info_outlinePaul Rafelson is a Partner at Rafelson Law Firm, which focuses exclusively on ecommerce business concerns. With over 15 years of experience, he has in-depth knowledge of tax, litigation, and M&A legal matters and is regularly cited by the press when it comes to Amazon and ecommerce. The House Antitrust Committee used him as a primary resource in its report on Amazon’s business practices.
Before his private practice, Paul worked as an in-house attorney at Microsoft, Walmart, and General Electric. He is also a professor at Pace University School of Law in New York, where he teaches constitutional law on state taxation.
In this episode…
Most of the advice available for ecommerce businesses centers around building and growing the company. However, questions for entrepreneurs interested in selling and exiting remain, including what’s a fair price and what issues deserve special attention.
As an experienced ecommerce attorney, Paul Rafelson has extensive knowledge in the complex world of mergers and acquisitions. With many moving parts, the process of selling your business and having a successful exit needs special attention. Paul knows that having someone to help you navigate these matters is essential, especially for Amazon sellers. Having legal counsel at your side will help prevent a deal from going sideways and ensure you get the best return possible.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Paul Rafelson, Partner at Rafelson Law, to talk about selling an ecommerce or Amazon seller business. They go through the entire process, including appropriate expectations, how much you should receive upfront, considering economies of scale, and the legalities involved in selling your business.