Verl Workman: What is your Relationship Capital
Real Estate Elevated with Cheryl Knowlton, CSP
Release Date: 02/28/2025
Sean Carpenter: Build Relationships, Solve Problems, Have Fun
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Sean Carpenter discuss: Relationship-based real estate Prioritization and daily habits Database and sphere of influence The 4H Club follow-up system Consistent business development (conversations and appointments) Key Takeaways: Relationship-first businesses require intentionally making relationship-building your daily work, not treating it as an afterthought. The real power of a database comes from depth, not size, because when you know people’s families, pets, schools, careers, and interests, you suddenly have dozens of...
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Jason Hewlett, CSP, CPAE: Promises, Politics, and the Price of Taking a Stand
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Jason Hewlett discuss: Career pivot to Cardio Miracle leadership Building a promise‑driven company culture High‑profile tour with Tucker Carlson and Trump Backlash, cancellation, and political stance Voice, promises, and the modern hero’s journey Key Takeaways: Jason’s shift from solo performer and mentor to president of Cardio Miracle shows how transferable leadership, coaching, and “signature moves” can be inside a rapidly growing family business. The Cardio Miracle story highlights both a mission and a...
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Brandon Cobb: From Medical Sales to Seven-Figure Land Development
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Brandon Cobb discuss: How getting unexpectedly fired from medical device sales pushed Brandon into entrepreneurship and real estate The progression from flipping houses to new construction and ultimately large-scale land development Brandon’s biggest land development mistakes, including a seven-figure loss and buying land before approvals A practical, high-level walkthrough of how raw land becomes an entitled, buildable community Why mindset, documentation of failures, and strategic relationships are non-negotiable for long-term success ...
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Pamela Love: Hustle, Burnout, and the Cost of Being Always On
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Pamela Love discuss: Building a real estate career while raising children as a single mother The hidden dangers of constant hustle in the real estate industry Recognizing early warning signs of nervous system burnout Pamela’s personal journey through severe burnout and long-term recovery How families can support loved ones navigating addiction and recovery Key Takeaways: High-performing professionals often normalize constant stress and overwork, especially in industries like real estate, where responsiveness is expected around the...
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Clay Johnson: From Myths to Mortgages: Buy Now Before You’re ‘Ready’
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Clay Johnson discuss: “Invisible buyers” and down payment myths Alternative income documentation for self‑employed borrowers Specialized loan programs for medical and other high-skill professionals DSCR (Debt Service Coverage Ratio) loans for investors Risk of wire fraud in real estate transactions Key Takeaways: Many “invisible buyers” are actually qualified or close to qualified but self-disqualify because they assume they need 15–20% down or perfect, W‑2 style income, and modern lending programs allow...
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Lyndsey Van Sickle: Start With Heart: Mastering Crucial Conversations in Real Estate and Life
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Lyndsey Van Sickle discuss: Power of what goes unsaid/inner conversations Starting with heart and clear intent FSA framework (Fact–Story–Ask) Safety, silence, and verbal violence Creating a feedback and crucial-conversation culture Key Takeaways: Crucial conversations start long before you open your mouth; they begin with the internal fears, beliefs, and stories you’re telling yourself, because when you take responsibility for examining those “unsaid” pieces first, your external conversations become clearer, calmer, and...
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Kathleen Miller: Building a Safe Haven: Inside Living Grace Homes
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Kathleen Miller discuss: Kathleen’s personal calling and leadership Mission and impact of Living Grace Homes Intake process and emergency rescue stories Education, parenting, and empowerment programs Campus expansion and $4M fundraising effort Key Takeaways: Kathleen Miller didn’t start as a nonprofit expert; she became one by answering a repeated community need and allowing Living Grace Homes to be the vehicle for that, and the organization is essentially an expression of her calling to be “somebody” for pregnant and parenting...
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Kim Hamilton: Building Dreams Twice: Selling Homes in Utah, Funding Homes in the Caribbean
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Kim Hamilton discuss: Kim’s 32-year real estate career and love of helping people build their dreams Origin of the caramel apple fundraisers and early small-scale impact Partnership with Dominican Starfish Foundation to build homes in the Dominican Republic Faith, prayer, and “impossible math” enable multiple full homes to be funded Growth of the project to 11 homes, plus opportunities for others to donate or buy apples to support it Key Takeaways: Kim’s real estate career began unexpectedly after losing a low-paying job,...
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Melissa Cruz: Time Is Your Only Currency: Vision, Buckets, and Boundaries
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Melissa Cruz discuss: Vision casting with 10–5–3–1 year planning Aligning daily time blocks with long-term goals Using color-coded “buckets” to organize calendar time Prioritizing revenue-producing activities over admin tasks Protecting me-time and family time to avoid burnout Key Takeaways: Long-term vision (10, 5, 3, and 1 years out) should drive what you do today, not the other way around. Time blocking works best when you categorize your life into clear “buckets” like lead generation, customer retention,...
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Dan Mullen: Stop Overpaying the IRS: Tax Strategies Every Realtor Must Know
Real Estate Elevated with Cheryl Knowlton, CSP
In this episode, Cheryl Knowlton and Dan Mullen discuss: Planning ahead to avoid self‑employment tax “surprises.” Using S‑corp elections to reduce self‑employment taxes Properly documenting travel, meals, and vehicle deductions Regular, proactive check‑ins with your accountant Investing in your own product: real estate for long‑term wealth Key Takeaways: Proactive tax planning is non‑negotiable for agents who don’t want to be blindsided at tax time. The S‑corp election can dramatically cut self‑employment taxes when structured correctly,...
info_outlineIn this episode, Cheryl Knowlton and Verl Workman discuss:
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Leveraging relationship capital
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Building a vision-driven business
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Specializing and creating leverage
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Setting ambitious, unrealistic goals
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Developing a culture of accountability and productivity
Key Takeaways:
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Cultivating strong relationships and making deposits in others' lives can create a powerful network of support when you need it most.
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When you can articulate this vision and invite others to be a part of it, you unlock the potential for exponential growth and legacy-building.
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In a competitive market, being a generalist is a recipe for mediocrity.
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Conventional wisdom around "SMART" goals can be limiting; but instead, challenge yourself to set goals that seem unrealistic, as this forces you to think and act differently, ultimately driving greater success.
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Fostering an environment where accountability is a choice, not an imposition, is key to building a high-performing team.
“Accountability is love. It's not something you do to someone because you want to make them do something they don't want to do. It's that you love them so much that you know that that behavior is going to be destructive for their life, their business, their growth.”
- Verl Workman
About the guest, Verl Workman:
Verl Workman is the Founder and CEO of Workman Success Systems, a renowned business coach, speaker, and consultant. With over 18 years of public speaking experience, he specializes in sales training, real estate marketing, and leveraging technology for peak performance. Verl has trained and motivated countless real estate agents and brokers, helping them achieve real results. As a seasoned entrepreneur and business owner, he excels in sales strategy, broker consulting, and keynote speaking.
Connect with Verl Workman:
LinkedIn: https://www.linkedin.com/in/verlworkman/
Website: https://workmansuccess.com/who-we-are/
CONNECT WITH CHERYL:
Website: www.cherylknows.com
YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg
Facebook: https://www.facebook.com/theknowltonteam/
LinkedIn: https://www.linkedin.com/in/cherylknowlton/
Instagram: https://www.instagram.com/cherylknows/
Show notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.