Reputation in Marketing
Main Street Marketing Podcast
A good reputation is a powerful asset in business. Whether you're marketing to other businesses or directly to consumers, maintaining your reputation will be important. But how do you build a reputation? What do you even want your reputation as a business to be? It may be more than just having a good name or being known for excellent service. Looking good is one thing. Being truly unique is something else entirely. For Tinus Marine, it all comes down to relationships built over many years. Join the Paragon team as they welcome Krysta Tinus to the podcast.
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Storytelling in Marketing
Main Street Marketing Podcast
Storytelling can be one of the most helpful tools when it comes to marketing your business. Stories are memorable, which allows your business an avenue to stick in the minds of potential customers. Even if someone is not in need of your product or service at the time they hear your story, it will stay with them until they are. Don't underestimate the marketing power of a good story!
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Your Marketing Budget
Main Street Marketing Podcast
How much money should you allocate for marketing your business? What should you spend it on? What should you NOT spend it on? What are some new things in the marketing world that can give your business a competitive advantage? Join Skip and Emma on the Main Street Marketing Podcast to get answers to your questions about marketing budgets.
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The Printing Industry in 2025
Main Street Marketing Podcast
What does the printing industry look like in 2025. Is it dying, or is it thriving? Learn about how print is still relevant in this digital age and where it has advantages. Also find out why working with your local print shop might be a far better option than an online solution.
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Trends & Data Analysis
Main Street Marketing Podcast
Do you understand trends and data when it comes to marketing? Once you have data, how do you analyze it? How should you react to it? What if you could look at all your data across various platforms in one place? Actually, you can! Join Skip and Emma for a crash course on data analysis and what it means for your business.
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Understanding Direct Mail Advertising
Main Street Marketing Podcast
Join us on Main Street Marketing as we dive into understanding direct mail advertising with our guest, Wade Knopf. We discuss different types of direct mail programs are in food coupons and packet mailings for small businesses. We touch on the dues and the don'ts and why it's still a valuable marketing tool in today's business world.
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Bringing Back Our Favorite Ads Campaigns
Main Street Marketing Podcast
Join us on Main Street Marketing as we dive into the world of iconic commercials from the 1970s to today with our guest, Lisa Raebel. We discuss what made these ads unforgettable, why they resonated, and their lasting impact on brand identity. From comedic to emotional and everything in between, this episode is a nostalgic look at advertising done right.
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Beyond the Mic: Podcasts in Modern Marketing
Main Street Marketing Podcast
JD Sutter, owner, station manager, and program director of the internet radio station, PorchlightFM, joins Skip and Nate at the Main Street Marketing Podcast all the way from Glendale, Arizona to discuss podcasting. 🎤 How do you keep podcast informative and entertaining, but not make it seem like a constant advertisement for your business? 🎤 How do you take listeners on a journey while being mindful of their time . . . ? Find out what JD considers to be the biggest misconception about podcasting . . . COMMENT: Tell us in the comments what your favorite podcast is and why! 🤔 Want...
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Promotional Power: Behind the Swag
Main Street Marketing Podcast
Holly Stapleton, owner of Integrity Services, joins Skip and Emma at the Main Street Marketing Podcast to discuss branded apparel, promotional products, and business gifts. 🧢 Why is it important to sample promotional products before ordering them in bulk? 🧢 What is the downside to ordering trendy items for your brand? Learn how one of Holly's high profile clients were able to use well-thought out branded apparel to create scarcity . . . 🤔 Want to get more marketing tips from Paragon? Check out our blog: https://tinyurl.com/5n86ee65 PLUS: Learn more about the marketing services...
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Navigating Product Marketing
Main Street Marketing Podcast
Jodi Schwefel, owner of Pure Love Essences, joins Skip and Emma at the Main Street Marketing Podcast to discuss product marketing . . .
info_outlineLisa Raebel, Founder and Chief Storyteller at Rebel Girl Marketing, stops by the Main Street Marketing Podcast to discuss developing a marketing strategy for 2025 . . .