Main Street Marketing Podcast

Main Street Marketing is brought to you by Paragon Marketing Group in Wisconsin. The podcast will cover topics relevant to the marketing arena of today and we will invite industry experts who can shed some light on a variety of topics.

Reputation in Marketing 11/01/2025

Reputation in Marketing A good reputation is a powerful asset in business. Whether you're marketing to other businesses or directly to consumers, maintaining your reputation will be important. But how do you build a reputation? What do you even want your reputation as a business to be? It may be more than just having a good name or being known for excellent service. Looking good is one thing. Being truly unique is something else entirely. For Tinus Marine, it all comes down to relationships built over many years. Join the Paragon team as they welcome Krysta Tinus to the podcast. /episode/index/show/mainstreetmarketing/id/38761285

Storytelling in Marketing 10/01/2025

Storytelling in Marketing Storytelling can be one of the most helpful tools when it comes to marketing your business. Stories are memorable, which allows your business an avenue to stick in the minds of potential customers. Even if someone is not in need of your product or service at the time they hear your story, it will stay with them until they are. Don't underestimate the marketing power of a good story! /episode/index/show/mainstreetmarketing/id/38327225

Your Marketing Budget 09/02/2025

Your Marketing Budget How much money should you allocate for marketing your business? What should you spend it on? What should you NOT spend it on? What are some new things in the marketing world that can give your business a competitive advantage? Join Skip and Emma on the Main Street Marketing Podcast to get answers to your questions about marketing budgets. /episode/index/show/mainstreetmarketing/id/38027275

The Printing Industry in 2025 08/01/2025

The Printing Industry in 2025 What does the printing industry look like in 2025. Is it dying, or is it thriving? Learn about how print is still relevant in this digital age and where it has advantages. Also find out why working with your local print shop might be a far better option than an online solution. /episode/index/show/mainstreetmarketing/id/37352305

Trends & Data Analysis 07/01/2025

Trends & Data Analysis Do you understand trends and data when it comes to marketing? Once you have data, how do you analyze it? How should you react to it? What if you could look at all your data across various platforms in one place? Actually, you can! Join Skip and Emma for a crash course on data analysis and what it means for your business. /episode/index/show/mainstreetmarketing/id/37114900

Understanding Direct Mail Advertising 06/01/2025

Understanding Direct Mail Advertising Join us on Main Street Marketing as we dive into understanding direct mail advertising with our guest, Wade Knopf. We discuss different types of direct mail programs are in food coupons and packet mailings for small businesses. We touch on the dues and the don'ts and why it's still a valuable marketing tool in today's business world. /episode/index/show/mainstreetmarketing/id/36794450

Bringing Back Our Favorite Ads Campaigns 05/01/2025

Bringing Back Our Favorite Ads Campaigns Join us on Main Street Marketing as we dive into the world of iconic commercials from the 1970s to today with our guest, Lisa Raebel. We discuss what made these ads unforgettable, why they resonated, and their lasting impact on brand identity. From comedic to emotional and everything in between, this episode is a nostalgic look at advertising done right. /episode/index/show/mainstreetmarketing/id/36340060

Beyond the Mic: Podcasts in Modern Marketing 04/03/2025

Beyond the Mic: Podcasts in Modern Marketing JD Sutter, owner, station manager, and program director of the internet radio station, PorchlightFM, joins Skip and Nate at the Main Street Marketing Podcast all the way from Glendale, Arizona to discuss podcasting. 🎤 How do you keep podcast informative and entertaining, but not make it seem like a constant advertisement for your business? 🎤 How do you take listeners on a journey while being mindful of their time . . . ? Find out what JD considers to be the biggest misconception about podcasting . . . COMMENT: Tell us in the comments what your favorite podcast is and why! 🤔 Want to get more marketing tips from Paragon? Check out our blog: https://tinyurl.com/5n86ee65 PLUS: Learn more about the podcasting services we offer: https://tinyurl.com/3zwbzxmn 🚗 On the go? Listen to the full episode on Spotify here: https://tinyurl.com/5n88x95c 🍏 Prefer Apple Podcasts? We got you covered: https://tinyurl.com/2p94utk6 /episode/index/show/mainstreetmarketing/id/35439900

Promotional Power: Behind the Swag 03/04/2025

Promotional Power: Behind the Swag Holly Stapleton, owner of Integrity Services, joins Skip and Emma at the Main Street Marketing Podcast to discuss branded apparel, promotional products, and business gifts. 🧢 Why is it important to sample promotional products before ordering them in bulk? 🧢 What is the downside to ordering trendy items for your brand? Learn how one of Holly's high profile clients were able to use well-thought out branded apparel to create scarcity . . . 🤔 Want to get more marketing tips from Paragon? Check out our blog: https://tinyurl.com/5n86ee65 PLUS: Learn more about the marketing services we offer: https://tinyurl.com/cxwtr5rm /episode/index/show/mainstreetmarketing/id/34925575

Navigating Product Marketing 02/03/2025

Navigating Product Marketing Jodi Schwefel, owner of Pure Love Essences, joins Skip and Emma at the Main Street Marketing Podcast to discuss product marketing . . . /episode/index/show/mainstreetmarketing/id/34742740

How Photography Can Tell Your Business's Story 01/02/2025

How Photography Can Tell Your Business's Story Julie Collins, a local photographer who has owned her own photography business and worked in the industry for 15 years, joins Skip and Emma for our first episode of the new season of the Main Street Marketing Podcast! /episode/index/show/mainstreetmarketing/id/34396710

Paragon 2024 Highlights: Round Table Discussion 12/03/2024

Paragon 2024 Highlights: Round Table Discussion The Paragon staff join Skip for a roundtable discussion to chat about lessons they've learned over the year, changes in the industry, and marketing predictions for 2025. /episode/index/show/mainstreetmarketing/id/33602237

AI in Business 11/01/2024

AI in Business Matt Phelps, Senior Product Security Engineer at Crowdstrike, returns to the Main Street Marketing Podcast to discuss AI in Business with Paragon Marketing Group's Video Specialist, Nate Kuphall. /episode/index/show/mainstreetmarketing/id/32748017

Developing a Marketing Strategy for 2025 10/02/2024

Developing a Marketing Strategy for 2025 Lisa Raebel, Founder and Chief Storyteller at Rebel Girl Marketing, stops by the Main Street Marketing Podcast to discuss developing a marketing strategy for 2025 . . . /episode/index/show/mainstreetmarketing/id/32595027

Radio Advertising: Staying Relevant in a Digital World 09/04/2024

Radio Advertising: Staying Relevant in a Digital World Ed Guzman, Director of Business Development at Life 102.5, stops by the Main Street Marketing Podcast to discuss radio advertising . . . /episode/index/show/mainstreetmarketing/id/32278077

Christian Outreach 08/01/2024

Christian Outreach Pastor O'Donnell, Senior Pastor at St. Paul's Lutheran Church in Oconomowoc, stops by the Main Street Marketing Podcast to discuss Christian outreach . . . /episode/index/show/mainstreetmarketing/id/32002832

Cybersecurity and Small Business 07/02/2024

Cybersecurity and Small Business Matt Phelps, Senior Product Security Engineer at Crowdstrike, stops by the Main Street Marketing Podcast to discuss cybersecurity for small business . . . /episode/index/show/mainstreetmarketing/id/31273427

The Importance of Networking 06/05/2024

The Importance of Networking Dennis Richards, a BNI Director, stops by the Main Street Marketing Podcast to discuss networking for small business owners . . . /episode/index/show/mainstreetmarketing/id/31273197

How to Market Local Entertainment 05/01/2024

How to Market Local Entertainment Frankie "Trash," drummer and manager of the local band "Cherry Pie," stops by the Main Street Marketing Podcast to discuss how to market local entertainment . . . /episode/index/show/mainstreetmarketing/id/30595843

Business & Philanthropy: The Power of Giving Back 04/03/2024

Business & Philanthropy: The Power of Giving Back David Belman, President & CEO of Belman Homes, stops by the Main Street Marketing podcast to discuss the role of philanthropy in business, talk about the power of giving back, and share information about Operation Finally Home in Wisconsin. /episode/index/show/mainstreetmarketing/id/30051903

How Your Chamber of Commerce Can Help Build Your Local Network 03/01/2024

How Your Chamber of Commerce Can Help Build Your Local Network Cherie Sonsalla, Executive Director at the Oconomowoc Area Chamber of Commerce, stops by the Main Street Marketing podcast to discuss how to build your local network alongside your chamber of commerce. /episode/index/show/mainstreetmarketing/id/29844618

Marketing in Financial Services 02/02/2024

Marketing in Financial Services Skip welcomes Jeff McCarthy, Marketing Director at Bank Five Nine, to the Main Street Marketing podcast to talk about marketing in financial services. /episode/index/show/mainstreetmarketing/id/29390578

Common Scams Businesses Fall For 01/03/2024

Common Scams Businesses Fall For Emma's back in the Main Street Marketing Podcast hotseat to talk all about the scams she's witnessed firsthand and tips she offers to help you avoid becoming the next victim . . . /episode/index/show/mainstreetmarketing/id/29131413

What's on Your 2024 Wishlist? 12/15/2023

What's on Your 2024 Wishlist? For the first time in Main Street Marketing podcast history, Skip gets out of the hosting chair and into the guest chair while guest host Emma Oppermann (Paragon's Production Coordinator) asks Skip what's on his 2024 wishlist. /episode/index/show/mainstreetmarketing/id/28511069

Why Is Video Marketing Effective? 12/01/2023

Why Is Video Marketing Effective? Paragon Marketing Group's very own video specialist Nate Kuphall sits in the hotseat to explain why video is such an effective marketing channel. /episode/index/show/mainstreetmarketing/id/28511018

The Benefits of Direct Mail Marketing 11/15/2023

The Benefits of Direct Mail Marketing Special guest Rob Krieghoff returns to the Main Street Marketing podcast to share the benefits of direct mail marketing. /episode/index/show/mainstreetmarketing/id/28297847

Marketing Horror Stories PART 2 10/31/2023

Marketing Horror Stories PART 2 Special guest Duane Scherret joins Skip for some more marketing horror stories . . . twice the horror, but also twice the fun! /episode/index/show/mainstreetmarketing/id/28297808

Marketing Horror Stories PART 1 10/15/2023

Marketing Horror Stories PART 1 Skip and special guest Duane Scherret talk through some terrifying marketing horror stories that are sure to have you spooked in this latest episode of the Main Street Marketing podcast. /episode/index/show/mainstreetmarketing/id/28297781

Uncovering the Secrets to Successful Social Media Marketing Strategy 10/01/2023

Uncovering the Secrets to Successful Social Media Marketing Strategy Skip and special guest Kristin Griffin-Phelps, Content Creator at Paragon Marketing Group, will be uncovering some secrets to successful social media strategy, and explain how you can start applying them to your business marketing today. /episode/index/show/mainstreetmarketing/id/27975081

Common Misconceptions About Graphic Design 09/15/2023

Common Misconceptions About Graphic Design In the latest episode of the Main Street Marketing podcast, Skip and special guest Nate Scherret, graphic designer at Paragon Marketing Group, are going to talk about the three biggest misconceptions people business owners have about graphic design, and what their recommendations are to combat those misconceptions. /episode/index/show/mainstreetmarketing/id/27974958

Main Street Marketing Podcast

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