Create Your Brag Book: How to get Super "Grool" Testimonials
Release Date: 04/22/2020
The 5 Brand Stories You Need to Be Telling Now
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As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?”
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What To Say In Your Welcome Sequence
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Creating a High-Touch Experience Using your Automated Welcome Sequence
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Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.
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How To Lose An Email Subscriber in 10 Days
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In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails.
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The Secret Sales Weapon Most Service Providers Are Missing
Make Over Your Marketing
In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence.
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4 Reasons Your Offer Isn't Converting
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In this episode we're talking about why people aren't signing up for your webinar, buying your course, or booking a discovery call for your one-on-one services. Hint: It's not about throwing more marketing spaghetti at the wall. It's about getting crystal clear on your messaging. We'll talk about the 4 messaging mistakes keeping your ideal client from buying your stuff.
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13 Canned Email Templates Every Service Provider Needs
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For the most part, over the past almost 6 years, it’s been repeat business and referrals. It’s not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business if you’re a service provider.
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Human beings are obsessed with checking emails. We’re all a little like Tom Hanks and Meg Ryan in "You’ve Got Mail," anxiously awaiting the next must-read email.
info_outlineWhat if each of us had our very own Brag Book? A Digital Brag Book full of AWESOME things your clients, students, members, colleagues and mentors say about you. Today, I’m going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories.
We’re going to talk about ...
- Why testimonials should be a non-negotiable part of your client process and your marketing plan
- What makes a great testimonial
- How to ask for them in a way that makes sure the final testimonial creates a demand for your product, service, course or membership
- How to use them effectively to build know, like and trust, and create a demand for your service, product, course or membership