The 5 Brand Stories You Need to Be Telling Now
Make Over Your Marketing
As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?”
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The Ultimate Rebranding Checklist
Make Over Your Marketing
I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.
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What To Say In Your Welcome Sequence
Make Over Your Marketing
In this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence?
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Creating a High-Touch Experience Using your Automated Welcome Sequence
Make Over Your Marketing
Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.
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How To Lose An Email Subscriber in 10 Days
Make Over Your Marketing
In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails.
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The Secret Sales Weapon Most Service Providers Are Missing
Make Over Your Marketing
In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence.
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4 Reasons Your Offer Isn't Converting
Make Over Your Marketing
In this episode we're talking about why people aren't signing up for your webinar, buying your course, or booking a discovery call for your one-on-one services. Hint: It's not about throwing more marketing spaghetti at the wall. It's about getting crystal clear on your messaging. We'll talk about the 4 messaging mistakes keeping your ideal client from buying your stuff.
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Daily Routine Makeover: Covid Edition
Make Over Your Marketing
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13 Canned Email Templates Every Service Provider Needs
Make Over Your Marketing
For the most part, over the past almost 6 years, it’s been repeat business and referrals. It’s not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business if you’re a service provider.
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5 Email Marketing Rules To Live By
Make Over Your Marketing
Human beings are obsessed with checking emails. We’re all a little like Tom Hanks and Meg Ryan in "You’ve Got Mail," anxiously awaiting the next must-read email.
info_outlineIn this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence?
As an email copywriter, this is definitely one of the most common questions I get asked and it’s where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.