160 The Transition From Expert to Thought Leader with Jenna Farmer
Making Money Online with Lisa Johnson
Release Date: 06/24/2024
165 The final episode - At Home with The Johnsons
Making Money Online with Lisa Johnson
This is the final episode of Making Money Online! Instead of the usual business topics I am using this episode to give you all a preview of my new podcast which is launching very soon - At Home with the Johnsons. Today I will be talking with none other than my husband and co-host of the new podcast - Sam. We touch on a few topical issues to give you a taste of what’s to come on At Home with The Johnsons. What we cover in this episode: - Why it’s important to have an opinion and share it with the world through healthy debate - How cancel culture and being offended seems to affect even the...
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164 How to be Happy with Dan Meredith
Making Money Online with Lisa Johnson
Dan Meredith is a serial entrepreneur and author who, like me, has a lot of fun in his business! Today he joins me to share how our values impact the way we run our businesses and some of the advice he provides on how to be happier and healthier in life and business. Dan also share his experience of pushing himself outside his comfort zone, and stories of the challenges he faced which resulted in him writing his first book "How to Be F*cking Awesome". What You’ll Learn In This Episode - How doing things which don’t make you any money can be some of the most important in your life and...
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163 Finding Strength in Your Darkest Times with Niyc Pidgeon
Making Money Online with Lisa Johnson
Regardless of how other people’s lives look from the outside, everyone has their struggles and Niyc Pidgeon is no exception. Niyc is a Business Mentor who specialises in helping her clients overcome their challenges using positive psychology. Today Niyc and I share some of the struggles we have gone through over the years and how sharing these struggles, after they are over, and some reflection has been done, can help process what has happened, let others into our lives and help people who have faced similar challenges. What You’ll Learn In This Episode - Niyc’s approach to sharing her...
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162 How to Make Business Partnerships Work with Jo and Zoe from 6 Figure Bookkeeper
Making Money Online with Lisa Johnson
Today we are talking about partnerships! Partnerships can be an amazing way to play to your strengths and have someone who fills in your weaknesses - if you choose the right partner! Jo and Zoe from 6 Figure Bookkeeper are with me today to share their experience of partnering together. They share how they found each other and built their partnership from being practically strangers and ended up building a successful business together. What You’ll Learn In This Episode - The key things to look for in a partner and how to assess if you’d be good working together. - How choosing a good...
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161 Introducing Our Brand New Business with Karen Paylor
Making Money Online with Lisa Johnson
Today’s guest is the co-founder of our new business The Business Success Company which offers the first fully online business franchising model! Karen is also the Operations Director of That Strategy Co. and she joins me today to tell you about our new business and the incredible value it offers franchisees to enable them to build their businesses using the amazing products which we have created. What You’ll Learn In This Episode - The types of products and services that The Business Success Company offers and who they are useful to. - How our new company will give back by raising funds...
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160 The Transition From Expert to Thought Leader with Jenna Farmer
Making Money Online with Lisa Johnson
Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chron’s disease online. Jenna talks about how her journey as a health influencer began, as well as how this evolved What You’ll Learn In This Episode - The key differences between an expert and a thought leader and how to differentiate yourself. - How to leverage PR as you transition from expert to thought leader, and how to avoid some of the...
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159 Why We Need to Concentrate More on Customer Journeys with Chris Dillon
Making Money Online with Lisa Johnson
The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers. Today’s guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business. What You’ll Learn In This Episode - How to make the most of every lead by giving the customer natural next...
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158 Designing a Life You Love with Georgie Shears
Making Money Online with Lisa Johnson
Today we are talking about how to design your life so that you can do the things that matter most, to you! Our guest this week is Georgie Shears, who shares a deeply personal story about how she came to where she is now. Georgie is a Life Design Specialist who helps female business owners to find balance in their lives and prioritise the things that really matter to them. Her focus is on the unique individual that we all are and she tailors her work with her clients according to their needs. What You’ll Learn In This Episode - Georgie’s top tools for managing stress and anxiety and how to...
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157 Why you must have specific goals with Laura Russ
Making Money Online with Lisa Johnson
Goal setting is an essential part of a successful business, after all if you haven’t set goals for your business how are you going to know if you’ve been successful or not! Despite this many business owners are not setting goals effectively so today we are going to cover some of the top ways of setting goals and why this is so important. Today’s guest is Laura Russ who is a goal setting expert and your right hand woman for business planning and goal setting. She shares some of her knowledge on the value of effective goal setting and some practical advice on how to do this. What You’ll...
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156 How to Get Good at Sales with Charlie Day
Making Money Online with Lisa Johnson
Today we are talking about another super important part of any business and that’s sales. We talk about the traditional model of the sales process and how moving away from this can benefit the customer experience and sales success! Charlie Day is back on the podcast today, she is a sales expert who’s agency aims to be the most diverse sales team. Her enthusiasm for selling is clear and you are guaranteed to come away from this podcast wanting to sell, sell, sell! What You’ll Learn In This Episode - What qualities make a good sales person and how Charlie Day is setting her agency apart...
info_outlineBranding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chron’s disease online.
Jenna talks about how her journey as a health influencer began, as well as how this evolved
What You’ll Learn In This Episode
- The key differences between an expert and a thought leader and how to differentiate yourself.
- How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so.
- The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience.
Resources:
- Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business.
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
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- Join the discussion at www.facebook.com/groups/thatstrategygroup/
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist