173: Feeding Your Baby ByHeart with Co-Founder, Mia Funt

Thank you to Eaton Financial Group  for supporting this episode and podcast! Their motto is to live well, work hard and give generously. The firm specializes in assisting women who handle household financial planning by acting in a fiduciary capacity – meaning your best interests are their first priority. For a relaxed and no-obligation cup of coffee and transparent information about creating a financial portfolio – live or virtually – visit eatonfinancialgroup.com to set an appointment. Tell them The Motherhood Village sent you!

Brief summary of show:

In this episode of the Motherhood Village podcast, I speak with Mia Funt, co-founder and president of ByHeart, a next-generation baby nutrition company dedicated to empowering parents everywhere with feeding choices that build a healthier foundation for their babies’ lives to follow. ByHeart products are crafted with farm-to-formula quality, leading nutrition science, and ingredient transparency to sit at the forefront of immune, cognitive, digestive and microbiome health.

Mia shares about the launch of their first formula in March 2022, which was the first new U.S. infant formula manufacturer registered with the FDA in over 15 years. ByHeart's formula is an easy-to-digest recipe with all-in-one benefits and certified ingredients. 

Beyond being the only U.S. brand to own manufacturing, it also runs clinical trials to prove the benefits of their products. Mia discusses the challenges of formula availability, the importance of providing access, and the company's commitment to donating formula to families in need. Overall, ByHeart aims to support parents in feeling confident about and prepared for feeding their babies effectively. 

We talk about:

• 0:00 Introduction and Guest Background
• 1:00 Mia’s best resource for moms
• 3:31 What inspired her transition into the formula market and how her company is changing it
• 8:18 The challenges they faced and overcame to get their formula manufactured and on store shelves
• 13:00 Different kinds and types of formula
• 18:30 How she envisions the market changing and where ByHeart fits into it
• 24:34 Where the name of the company came from 
• 27:33 Outsources to free up time as a busy mom
• 30:28 Navigating scaling a business and making a positive impact

Resources

• Julia Donaldson books: https://www.juliadonaldson.co.uk/

Connect with Mia

• Instagram: https://www.instagram.com/byheart/
• Facebook: https://www.facebook.com/byheartbaby
• Twitter: https://twitter.com/byheartbaby
• https://byheart.com/
  

Connect with Nicole 

• Instagram: https://www.instagram.com/the.motherhood.village1/
• Facebook: https://www.facebook.com/The.Motherhood.Village1
• LinkedIn: https://www.linkedin.com/in/nicolegcumberbatch/
• https://www.themotherhoodvillage.com/