2263: The Case for Simplicity in Scaling Dental Practices
The Dentalpreneur Podcast w/ Dr. Mark Costes
Release Date: 06/06/2025
The Dentalpreneur Podcast w/ Dr. Mark Costes
On today’s episode, Dr. Mark Costes sits down with Lily Larsen, a standout field sales consultant with Henry Schein in South Florida. She opens up about her journey from collegiate swimmer to one of Shine’s most respected reps, known for her high-touch, relationship-driven approach to supporting dental practices. Lily shares how her role goes far beyond selling supplies—diving into practice performance, strategic planning, and long-term growth for her clients. She also discusses how Henry Schein’s support has empowered her to be entrepreneurial within a massive corporate...
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On today’s episode, Dr. Mark Costes is joined live from the Thrive Live event in Las Vegas by Brian Colao, a true authority on DSOs, mergers and acquisitions, and dental law. He shares his unparalleled insights on the current state of the DSO market, explaining how economic uncertainty, stalled private equity deals, and rising costs have created the most unpredictable environment in recent memory. Brian breaks down why so many transactions are being abandoned, how multiples have changed since the white-hot years of 2021, and what smart dental entrepreneurs can do to position...
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In today's Part 2 episode, Dr. Mark Costes dives deeper into the AI revolution transforming the dental industry with Flossy CEO and co-founder, Dr. Miles Beckett. Miles unpacks how Fiona, their AI receptionist, is engineered to handle complex scheduling, triage emergencies, verify insurance, and provide human-like empathy—all while reducing overhead and improving patient conversion rates. The conversation touches on the ethical importance of transparency when AI answers the phone, how Flossy integrates with most PMS platforms, and how practices are already seeing near-instant ROI....
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In today's Part 1 episode, Dr. Mark Costes kicks things off with a quick update from a whirlwind quarter of travel and a legendary local event in Prescott, Arizona—the "Crit Party" at the Whiskey Off-Road bike race. Then, he welcomes Dr. Miles Beckett, co-founder and CEO of Flossy, to the show. Miles shares his remarkable pivot from a career in plastic surgery to becoming a pioneer in dental tech. Backed by over $30 million in venture capital, Flossy is leveraging cutting-edge AI to revolutionize the dental front office through their virtual receptionist, Fiona. Miles discusses how...
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On today’s episode, Dr. Mark Costes chats with Sydney Robinson, Executive Director of the Dental Success Network and founder of FOA Coaching. Sydney shares how she evolved from a dental office manager into a strategic operations leader, managing a growing team that supports over 2,000 dentists and tens of thousands of team members across DSN and FOA. The discussion highlights the power of empowering office managers through business acumen, leadership mentorship, and communication training. Sydney also dives into FOA Coaching’s live events, the importance of understanding production...
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On today’s episode, Dr. Mark Costes welcomes Jordan Reiss, Senior Director of Clinical Strategic Development at DEXIS, live from the Thrive Live exhibition hall in Las Vegas. With a background that spans management consulting at KPMG to dental tech innovation, Jordan shares how he found his passion in dentistry and 3D imaging. The conversation explores how CBCT is transforming not just implantology, but also endodontics, orthodontics, and aligner therapy. Jordan highlights the evolving need for clinician education in CBCT interpretation, the rise of AI-enhanced imaging workflows, and...
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On today’s Part 2 episode, Dr. Mark Costes and Matt Uhler dive deep into what drives high achievers—and what often breaks them. From chasing arbitrary financial milestones to constantly moving the goalpost, the two reflect on the emotional toll of the entrepreneurial grind. Mark shares how hitting his million-dollar goal left him more miserable than ever and why he created the Four Futures framework to redefine true success across all areas of life. Matt adds powerful insights from his 27 years helping business owners buy and sell companies, including why so many miss their shot at...
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On today’s Part 1 episode, Dr. Mark Costes joins Matt Uhler for an open and impactful conversation about building—and nearly breaking—his dental career. Mark shares the early days of his entrepreneurial journey, from buying his first practice sight unseen to growing six locations and eventually scaling to sixteen. But behind the growth was chaos: burnout, poor systems, and a personal life unraveling. Mark walks through the turning point that led him to sell most of his practices, rebuild with intention, and create his “Four Futures” framework—an approach to balancing money,...
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On today’s Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact. The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of...
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On today’s episode, Dr. Mark Costes welcomes back one of the Dentalpreneur Podcast’s most frequent and valued guests—marketing leader and Studio 8E8 CEO, Joshua Scott. In this first installment of a two-part series, Josh and Mark unpack the chaos of Q1, balancing the grind with intentional downtime, and what it means to be “busy for the right reasons.” Josh reflects on his journey from sitting in the audience at his first Dental Success Summit to earning a coveted main stage spot, and shares the thoughtful approach he takes when deciding which speaking gigs to accept. The...
info_outlineOn today’s episode, Dr. Mark Costes sits down with Dr. Jan Jaffer, founder and Chief Visionary Officer of TREC Dental, a values-based dental organization out of Calgary, Alberta. Broadcasting live from the Thrive Live exhibition hall in Las Vegas, the two dive into the unique structure of TREC Dental—an 18-practice group that operates without production targets, budgets, or bonuses.
Dr. Jaffer shares how simplicity, trust, and a patient-first mindset have helped their model thrive, while maintaining a 25–30%+ profit margin across practices. He also discusses their global and local charitable efforts, how volunteerism shaped his personal life, and why building genuine relationships with patients is at the core of everything they do. With AI integration, full-hour new patient consults, and a heavy focus on gratitude and team health, TREC Dental is proving that scaling can be both impactful and deeply human.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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