2445: Lessons from a Dental CEO Who Started with a Typewriter
The Dentalpreneur Podcast w/ Dr. Mark Costes
Release Date: 02/13/2026
The Dentalpreneur Podcast w/ Dr. Mark Costes
On today’s episode, Dr. Mark Costes shares the remarkable journey behind the Dentalpreneur Podcast during this year’s Voices of Dentistry event. He shares how a simple decision to start recording conversations transformed his business, network, and life. He reflects on the early days of dental podcasting, the explosive growth of the medium, and the long-term power of consistency after releasing more than 2,400 episodes over the last decade. Along the way, he explains how podcasting created opportunities for speaking, sponsorships, sister companies, strategic partnerships, and...
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On today’s episode, Dr. Mark Costes sits down with registered dental hygienist Kristen King, founder of Dental Reveal, to discuss how phase contrast microscopy is transforming the way dental teams diagnose periodontal disease and educate patients. With nearly 30 years of clinical experience, Kristen explains how visualizing live oral biofilm helps patients understand their risk, dramatically improves case acceptance, and elevates the hygiene appointment from a routine cleaning to a powerful health consultation. They explore the oral-systemic connection, the Bale Doneen method, and how...
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On today’s episode, Dr. Mark Costes welcomes back Dr. Aaron Nicholas for a wide-ranging conversation about clinical growth, treatment plan presentation, and helping young dentists build confidence faster. Aaron shares how his own difficult startup journey shaped his passion for coaching, teaching, and creating practical CE courses that help doctors become more efficient with molar endo, surgical extractions, and day-to-day case acceptance. Together, they break down why conviction, communication, and simple language matter so much when presenting treatment, and how reviewing “game...
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On today’s episode, Dr. Mark Costes welcomes Dr. Tyler Bond and Gabe Goldberg live from Voices of Dentistry. Dr. Bond shares how implementing the Yomi robotic system from Neocis has dramatically changed his implant workflow—and contributed to a tenfold increase in his practice’s revenue. Gabe breaks down how the Yomi S works, from pre-op planning to real-time surgical guidance, and how AI and robotics can enhance precision, speed, and predictability for implant surgeons. Dr. Bond dives into case selection, flapless surgery, pterygoid implants, and how the system has helped him...
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On today’s episode, Dr. Mark Costas welcomes back fan-favorite Dr. Paul “Nacho” Goodman for an unfiltered conversation on entrepreneurship, associate hiring, live events, and the evolving dental landscape. They dive into the realities of running multiple businesses, transitioning from clinical dentistry to CEO life, and why so many dentists wait too long to hire an associate—often creating unnecessary chaos in their practices. Paul shares insights from Dentist Job Connect, discusses the ongoing hygienist shortage, and offers a balanced perspective on DSO and DPO “drama.” The...
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On today’s episode, Mark breaks down a straightforward way to calculate “passive income” from a dental practice by using gross revenue, overhead, and doctor comp, then welcomes CMO Share founder Ryan Gross to share a practical, experience-driven marketing framework. Ryan lays out three core buckets—internal and external brand awareness, digital and AI-driven content, and team conversion—showing how billboards, community visibility, patient testimonials, multilingual videos, and strong in-office branding can reinforce what you offer to both new and existing patients. He...
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On today’s episode, we’re sharing a powerful live talk Dr. Mark Costes gave to the Prescott High School boys’ soccer team following a tough early-season loss. In a raw, motivating message, Mark addresses the emotional aftermath of defeat and challenges the players to take radical accountability—reminding them that adversity offers a critical opportunity for self-reflection, growth, and leadership. Drawing from his own athletic background and principles of stoicism and extreme ownership, he emphasizes that true development doesn’t happen when things go right—but when you choose how...
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On today’s episode, Dr. Mark Costes sits down with Erik Brenner, CFP and author of The Personal CFO Revolution, to discuss how dentists, physicians, and other high-income professionals can build a “personal CFO” framework without needing a nine-figure net worth. Erik explains how integrating investment management, tax planning, and retirement strategy under one coordinated plan mirrors the family office model traditionally reserved for the ultra-wealthy. They explore the critical difference between simply deferring taxes and truly mitigating them, why working with a fiduciary matters,...
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On today’s episode, Dr. Mark Costes chats with Dr. Tianna Hall live from the Voices of Dentistry conference. Dr. Hall shares her unconventional path from private practice burnout to a fulfilling career providing dental care in the Utah prison system. She discusses how early mentorship helped her overcome clinical fears, and how volunteer dentistry reignited her passion. From oral surgery to removable prosthetics, Dr. Hall walks us through the unique challenges—and surprising benefits—of correctional dentistry, including safety protocols, minimal overhead, and a clear work-life boundary....
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On today’s episode, we’re bringing you Dr. Mark Costes’ full keynote talk at KC Dental Implants and Oral Surgery, where he pulls back the curtain on what it really takes to scale a successful, profitable dental practice in today’s challenging environment. Mark dives into overhead realities, burnout, leadership, culture, and how most dentists unknowingly build businesses that trap them—often earning less than they could as associates. He shares raw stories from his own journey, including the physical toll of dentistry, his “aha” moment after reaching financial success but feeling...
info_outlineOn today’s episode, Dr. Mark Costes sits down with Dr. Andrew Kokabi, owner of Brookhaven Family Dentistry and a true example of grit, growth, and purpose-driven leadership. From his early days in a three-operatory practice with no paycheck, to leading a thriving 17-op fee-for-service operation with plans to expand to 30, Dr. Kokabi shares his deeply personal journey. He talks about how his upbringing as the child of Iranian immigrants shaped his business mindset, the painful but transformative experience of burnout, and the pivotal role the Dentalpreneur Podcast played in reigniting his passion and vision.
The conversation dives deep into creating a strong culture, onboarding associates with aligned philosophies, tracking performance, building patient loyalty, and giving back to the community in creative, meaningful ways. You’ll also hear about Dr. Kokabi’s vision for long-term impact—both in dentistry and through empowering underserved populations.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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