492 Presentation Ready by Terri Sjodin
The Marketing Book Podcast
Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in creating influence in today’s market is the ability to build and deliver a thought-provoking presentation. From elevator speeches to formal sales presentations, you can craft a more compelling message. Most people want to improve their...
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491 Lean Marketing by Allan Dib
The Marketing Book Podcast
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better...
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490 Inside The Black Box by Bob Hoffman
The Marketing Book Podcast
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out. Between ad fraud, made for...
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It's Time: I'm Going to Retire
The Marketing Book Podcast
Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!
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489 The Content Entrepreneur by Joe Pulizzi
The Marketing Book Podcast
The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur. The Content Entrepreneur walks you through the entire content creation process, showing you how to: Start and set up your content business How...
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488 Social Media Explained 3.0 by Mark Schaefer
The Marketing Book Podcast
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style. is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to...
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487 The ABM Effect by Alisha Lyndon
The Marketing Book Podcast
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right. Account-Based Marketing (ABM), pioneered by Alisha Lyndon, is quickly emerging as the number one growth strategy for firms selling high-value solutions to large...
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BONUS! They Ask, You Answer in German by Rene Neubach
The Marketing Book Podcast
They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, featured on . This interview starts in English and then is in German. ABOUT THE AUTHOR René Neubach is the founder of Content Glory. Born and raised in Vienna René has spent the last 25 years in different areas of digital marketing before joining...
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486 Public Speaking With Confidence by Philipp Humm
The Marketing Book Podcast
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has worked. It sucks, right? Philipp Humm knows the struggle you’re going through right now. For years, speaking in public was the single thing he was most afraid of. Until he discovered the techniques you’re about to learn. In , you’ll master the...
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485 The Customer Copernicus by Charlie Dawson
The Marketing Book Podcast
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. answers the following question: if it’s obvious and attractive, why is it so rare? And then it answers a second question because Tesco, O2, and Wells Fargo were like this once. Why,...
info_outlineSocial Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer
ABOUT THE BOOK:
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends.
Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."
The book provides insights into how social media fits into the modern marketing eco-system, including:
- How social media strategy has dramatically changed. In fact, it's not a strategy at all!
- Unique insights into the role of content, engagement, and timing
- Practical ideas to initiate and measure a paid strategy
- The growing impact of AI on social media effectiveness
- Insights into measuring results
- Case studies illustrating social media success
- Answers to the biggest questions about measurement, organization, and budgeting
This is your marketing path forward. This is Social Media Explained.
ABOUT THE AUTHOR:
Mark Schaefer is among the world's most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author.
Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.
He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight was studying under Peter Drucker while Mark earned his MBA.
And, interesting fact – this is Mark’s 10th book interview on The Marketing Book Podcast, more than any of the over 350 authors who have been guests on the show!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/social-media-explained-3-mark-schaefer