Truth is now a luxury
The Marketing Companion
Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and Sandy also cover the impact of AI speed on marketing, the rise of the humanoids and more. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is . For more of Mark’s...
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The OG Marketing Ideas We Need Today
The Marketing Companion
Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong branding, live events, and sex (you'll just have to hear the whole story!). is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is . For more of Mark’s insights every week, subcribe to his . Mark...
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The AI Solopreneur
The Marketing Companion
Special guest Ethan Pierse argues that AI isn’t just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI is breaking down traditional barriers and letting more people “create their own future.” This is the age of the AI Solopreneur and in this episode, Ethan spells out his vision, as well discussing the economics of AI, the future of Web3, and more.
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Case studies in AI for lead generation
The Marketing Companion
Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This is available to all through his website. Dana has created custom bots that encourage top-of-funnel engagement for her business while blending human connection that builds trust. This episode is an inspiring and engaging discussion on breakthrough ideas to connect to customers by blending AI and the human touch. is a strategy consultant, college educator, keynote...
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How AI is Changing Your Customers
The Marketing Companion
A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.
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How AI impacts the sales process
The Marketing Companion
One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' hearts and minds. Whether B2B or B2C, the implications are enormous. Marketing legend Sandy Carter joins the Marketing Companion to explore these new commercial realities. What is the new role of brand, trust, and human relationships in the commercial process?
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Our children, their education, and AI
The Marketing Companion
Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them. In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the advice they would give to kids about college today, and how education will need to change for Gen Alpha. This is an essential episode for everyone wondering how AI will impact the next generation. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to...
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AI Signals to influence the purchasing decision
The Marketing Companion
As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are getting their information from somewhere. What is the role of traditional content and marketing? The answer will surprise you. In this far-reaching show, Mark Schaefer and Andy Crestodina explore new research on how AI makes decisions and what matters. This episode also contains extraordinary bonus content....
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Attention Economy 2.0
The Marketing Companion
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the model has evolved in an era where consumer attention "acts differently." She also discusses how she is aggressively integrating AI in her client relations practices.
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Create an AI Bot to Build Your Business
The Marketing Companion
Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business without any coding knowledge. is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is . For more of Mark’s insights every week,...
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