Episode 64: Aligning Marketing and Sales for SaaS Success with Andy Culligan
Release Date: 11/08/2024
Episode 85: Christmas Ads 2025 Review with Rob and Jonny
Marketing Dribble Podcast
It’s the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year’s Christmas TV adverts… except Jonny hasn’t actually watched a single one. So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he’s the final sign-off before they’re allowed on air. Some land. Some absolutely don’t. Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!
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Episode 84: AI Made Simple with Heather Murray
Marketing Dribble Podcast
In this episode, I’m joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what’s really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it. We chat about how fast things are moving (and why that doesn’t mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think. Here’s what we cover: Why skills beat tools every time How to match AI tools to your goals,...
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Episode 83: How to Say What You Actually Mean in Your Marketing with Heather Barnett
Marketing Dribble Podcast
B2B doesn’t have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years’ experience — and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther’s Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and...
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Episode 82: The Future of Search with Ashley Liddell
Marketing Dribble Podcast
What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years. We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world. Whether you’re leading marketing at a startup or evolving your...
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Episode 81: How to Grow in a Competitive Market Without Investment with Emeric Ernoult
Marketing Dribble Podcast
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that’s made big waves without a single penny of external funding. Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship....
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Episode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing Podcast
Marketing Dribble Podcast
Ever looked at a pricing page with no actual prices and thought, “Yep, this belongs in the bin”? Us too. In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates. From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally honest but hilarious...
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Episode 79: Making AI Work for Your Business with Valeriya Pilkevich
Marketing Dribble Podcast
In this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she’s here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized enterprises can punch above their weight using smart AI tools Why identifying the right problems matters more than choosing the flashiest tech What AI agents actually are and how...
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Episode 78: Rand Fishkin on the Future of Marketing
Marketing Dribble Podcast
In this episode of The Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing. From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's biggest shifts. He dives into why audience research matters more than ever, how marketers can stand out in a noisy digital world, and the underrated value of empathy. You’ll also hear Rand’s take on...
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Episode 77: Building Community & Big Events (PMCR) with Charley Brennand
Marketing Dribble Podcast
In this episode, we’re joined by Charley Brennand, the driving force behind PMCR (Performance Manchester) — the vibrant community for performance marketing professionals in the North. We catch up on what’s new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising large-scale events, Charley shares the highs, the lessons, and everything in between. We chat about the commitment it takes to build a community, why it’s worth it, and the real value people get...
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Episode 76: The Many Roads to a Conversion with Jordan Stachini
Marketing Dribble Podcast
In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success. Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of...
info_outlineIn this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth.
We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction!
To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/
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