Marketing Dribble Podcast
Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.
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Episode 85: Christmas Ads 2025 Review with Rob and Jonny
12/23/2025
Episode 85: Christmas Ads 2025 Review with Rob and Jonny
It’s the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year’s Christmas TV adverts… except Jonny hasn’t actually watched a single one. So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he’s the final sign-off before they’re allowed on air. Some land. Some absolutely don’t. Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!
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Episode 84: AI Made Simple with Heather Murray
11/12/2025
Episode 84: AI Made Simple with Heather Murray
In this episode, I’m joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what’s really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it. We chat about how fast things are moving (and why that doesn’t mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think. Here’s what we cover: Why skills beat tools every time How to match AI tools to your goals, not the other way round Using AI to save time in your business and then actually doing something useful with that saved time Heather’s thoughts on AI literacy and what you really need to focus on if you’re teaching or learning AI The smart reason behind all the free content she shares on LinkedIn (spoiler: it’s clever marketing) And yep we even question whether stock images are now dead thanks to AI image generation Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who’s unsure where to start. This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking. Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise. Where to find Heather: LinkedIn: Website: https://nontechies.ai/
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Episode 83: How to Say What You Actually Mean in Your Marketing with Heather Barnett
10/16/2025
Episode 83: How to Say What You Actually Mean in Your Marketing with Heather Barnett
B2B doesn’t have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years’ experience — and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther’s Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B. We also get into: • How to make dry topics interesting (and even fun) • Heather’s creative process and where her best ideas come from • The right (and wrong) way to use AI in copywriting • What to look for when hiring a great copywriter • The one brand she’d love to get her hands on and the words she’d banish forever. Connect with Heather:
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Episode 82: The Future of Search with Ashley Liddell
09/18/2025
Episode 82: The Future of Search with Ashley Liddell
What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years. We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world. Whether you’re leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for what’s next. Definitely one to listen to! How to connect: LinkedIn: Website:
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Episode 81: How to Grow in a Competitive Market Without Investment with Emeric Ernoult
09/03/2025
Episode 81: How to Grow in a Competitive Market Without Investment with Emeric Ernoult
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that’s made big waves without a single penny of external funding. Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship. We dive into the importance of hiring right, leveraging social media authentically, and why review sites can make or break your brand. Emeric also opens up about what bootstrapping really teaches you and why resilience might just be the most underrated business skill. Whether you’re building your own business, navigating startup life, or just love a good founder story, this episode is packed with honest insights, practical advice, and a healthy dose of marketing wisdom.
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Episode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing Podcast
07/24/2025
Episode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing Podcast
Ever looked at a pricing page with no actual prices and thought, “Yep, this belongs in the bin”? Us too. In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates. From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally honest but hilarious therapy session for marketers everywhere. Bring your rage, leave with a laugh. Have a vent with us, and maybe even find a few things you'd like to chuck into Room 404 too. How to connect with Emma and Ruta
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Episode 79: Making AI Work for Your Business with Valeriya Pilkevich
07/17/2025
Episode 79: Making AI Work for Your Business with Valeriya Pilkevich
In this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she’s here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized enterprises can punch above their weight using smart AI tools Why identifying the right problems matters more than choosing the flashiest tech What AI agents actually are and how marketers can use them effectively The real differences in AI adoption between SMEs and large corporations When (and why) you might need a custom GPT How to future-proof your marketing strategy in an AI-first world Valeriya also shares her experience as a speaker and educator, highlighting the AI topics that are captivating business leaders right now. And for those feeling a bit left behind in the AI race, she offers a golden nugget of advice on where to start and how to stay current. Whether you're just curious or already exploring AI in your business, this episode is packed with practical insights you won't want to miss. Linkedin:
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Episode 78: Rand Fishkin on the Future of Marketing
06/25/2025
Episode 78: Rand Fishkin on the Future of Marketing
In this episode of The Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing. From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's biggest shifts. He dives into why audience research matters more than ever, how marketers can stand out in a noisy digital world, and the underrated value of empathy. You’ll also hear Rand’s take on building high-performing marketing teams, how AI fits into the creative process, and the marketing sins he’d banish forever to the dreaded “404 Room.” Don't worry Rob explains to Rand what a 404 page is !!!!. Whether you're a seasoned marketer or just getting started, this episode delivers sharp insights with plenty of laughs and actionable takeaways (Including Jonny's time on a Jet Ski, and Rob's favourite Retro Game) Check out Rand below on LinkedIn https://sparktoro.com/
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Episode 77: Building Community & Big Events (PMCR) with Charley Brennand
06/11/2025
Episode 77: Building Community & Big Events (PMCR) with Charley Brennand
In this episode, we’re joined by Charley Brennand, the driving force behind PMCR (Performance Manchester) — the vibrant community for performance marketing professionals in the North. We catch up on what’s new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising large-scale events, Charley shares the highs, the lessons, and everything in between. We chat about the commitment it takes to build a community, why it’s worth it, and the real value people get from turning up, getting involved, and making these events happen. Charley also offers practical advice for anyone looking to follow a similar path — plus a shoutout to the brands, sponsors and people who make it all possible. If you’re into events, community-building, or performance marketing — or thinking of launching your own scene — this one’s for you. Plus checkout the Performance Manchester Event on the 25th June 2025.
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Episode 76: The Many Roads to a Conversion with Jordan Stachini
04/30/2025
Episode 76: The Many Roads to a Conversion with Jordan Stachini
In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success. Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of marketing activities beyond direct revenue, how different channels like SEO and paid search require different approaches to conversion, and why balancing short-term wins with longer-term goals is crucial. They also discuss the full customer journey, the importance of post-sale follow-up, and practical ways to encourage repeat conversions. Packed with no-nonsense advice and actionable tips, this is a must-listen for anyone serious about making their marketing efforts truly count. Connect with Jordan:
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Episode 75: Standing Out in a Crowded Market with Dawn Little
04/23/2025
Episode 75: Standing Out in a Crowded Market with Dawn Little
In this episode of the Marketing Dribble podcast, hosts Rob and Jonny welcome Dawn Little, a marketing content manager and podcast producer. Dawn shares her journey in podcasting, emphasising the importance of creating engaging and entertaining content, especially in the often dry field of HR. The conversation explores how to leverage mistakes for marketing success, the balance between entertainment and business value, and effective content strategies. Dawn also discusses guerrilla marketing tactics, community engagement, and the significance of planning seasonal content. The episode concludes with valuable advice for aspiring podcasters. Connect with Dawn Little:
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Episode 74: How to Thrive as a PR Freelancer with Saffron Sumner
03/18/2025
Episode 74: How to Thrive as a PR Freelancer with Saffron Sumner
In this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR. We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work. On top of that, she talks about her passion for charity work, the lessons she’s learned from self-employment—like building confidence and managing money—and where AI fits into the future of PR. If you're in marketing, PR, or just curious about the industry, this one’s packed with insights you won’t want to miss. Connect with Saffron
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Episode 73: Mastering Podcast Guesting with Tom Schwab
03/13/2025
Episode 73: Mastering Podcast Guesting with Tom Schwab
In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances. The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of sharing knowledge. Connect with Tom: https://www.linkedin.com/in/iamtomschwab/
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Episode 72: Freelance Freedom: Empowering Success with Adam Faulkner
02/26/2025
Episode 72: Freelance Freedom: Empowering Success with Adam Faulkner
In this episode of Marketing Dribble, we sit down with Adam Faulkner, a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand. We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelancers should avoid. Adam also opens up about his passion for helping others achieve their freelance goals and what’s next on his journey. Whether you're considering freelancing or looking to level up your independent career, this episode is packed with insights and actionable advice to set you up for success. 💡 Golden Nugget: Adam shares his top advice for making the leap into freelancing—don’t miss it! Connect with Adam:
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Episode 71: How to Plan and Host a Successful Marketing Event with Rob Boyle and Jonny Kenyon
02/13/2025
Episode 71: How to Plan and Host a Successful Marketing Event with Rob Boyle and Jonny Kenyon
Ever thought about hosting your own marketing event but didn’t know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by step—from securing a venue to finding the right speakers, promotion, and all the challenges we faced. Here’s what we covered: 🔍 Getting Started: How we turned an idea into a real event. 📍 Venue & Promotion: Finding a space and getting people through the door without spending a fortune. 🎙️ Speakers: Securing a fantastic line-up that people wanted to see ⚡ Challenges: What can go wrong, will go wrong—bad weather, pizza shortages, and even unexpected competition. 🎉 Wins: What worked well and kept our guests engaged. We also reflect on what we’d change next time and share our plans for future events. Listen now for a behind-the-scenes guide on planning your own marketing event! 🎧
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Episode 70: Unlocking eCommerce Success: with Dylan Lam ‘Digital Dylan’
02/05/2025
Episode 70: Unlocking eCommerce Success: with Dylan Lam ‘Digital Dylan’
In today’s episode, we’re joined by Dylan Lam, or as he’s known, Digital Dylan—the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan’s also a board advisor to several 8-figure Amazon brands, and he’s here to drop some gems on how to grow your online business and stay ahead in the e-commerce game. Here’s What We Covered: Dylan’s Story: How he got started, what led to Omirank’s success, and why he fell in love with the world of digital marketing and e-commerce. Staying Ahead on Amazon: Dylan explains how he navigates Amazon’s constant changes and challenges without falling behind. External Traffic Strategies: Why relying solely on Amazon’s internal traffic is risky and how to tap into external sources to fuel long-term growth. Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platform—when to go all-in on Amazon and when Kickstarter makes sense. The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs. What’s Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if we’re witnessing a shift. AI in E-commerce: The AI tools Dylan swears by and how they’re helping businesses streamline workflows and stay competitive. Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer. This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 69: Boosting Conversion Rates Through Conversational Marketing with Greg Landon
01/23/2025
Episode 69: Boosting Conversion Rates Through Conversational Marketing with Greg Landon
In this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels. Greg shares why quality leads are harder to come by and where businesses often go wrong with CRO (conversion rate optimisation). We also discuss the importance of micro-conversions, strategies for navigating complex customer journeys in 2024, and how conversational marketing can be a game-changer. To make it practical, we use Jonny as a live case study, unpacking his journey as a Leadoo customer and the numerous touchpoints involved. Packed with actionable insights, this is a must-listen for anyone looking to improve their website's performance and maximise conversions! Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Christmas Ads 2024 Review with Rob and Jonny
12/19/2024
Christmas Ads 2024 Review with Rob and Jonny
In this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there’s a twist this year: Jonny hasn’t actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs. Watch the full episode: Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 68: Unlocking the Power of SMS Marketing with Bianca Blake
12/11/2024
Episode 68: Unlocking the Power of SMS Marketing with Bianca Blake
In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr’s creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools. We explore why SMS marketing is a must-have in today’s digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry. Whether you’re new to SMS marketing or looking to refine your strategy, this episode is packed with actionable tips and insights, including Bianca’s golden nugget advice for businesses aiming to succeed in 2025 and beyond. https://klickrr.com/ Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 67: Marketing Strategy Insights with Dan Holt
11/29/2024
Episode 67: Marketing Strategy Insights with Dan Holt
Welcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing. In this episode, we’re joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-term growth to navigating sales pressures and building dream marketing teams, this conversation is packed with golden nuggets for marketers at every level. Whether you're crafting your first strategy or fine-tuning a seasoned approach, this episode delivers essential advice for creating meaningful, lasting impact in your marketing efforts. Key Topics Covered: Where marketing strategies often go wrong. Balancing urgency with sustainable tactics. Convincing decision-makers to invest in long-term goals. Building your ideal marketing team, starting with the first hire. Effective communication: how and with whom to share your strategy. Managing the tension between sales demands and strategic focus. The real role of vision and values in shaping strategy. Takeaway Quote: "Focus is the word for strategy. Less is more, and sometimes all you need is a one-page plan." Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 66: The Future of Search with Neil Patel
11/28/2024
Episode 66: The Future of Search with Neil Patel
In this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game. Here’s what we covered: The Future of Search: Neil’s predictions and trends to watch. Starting Fresh: What Neil would do in a new role at an organization with no prior marketing efforts. AI and Trust: Can we rely on AI in its current form, and how should marketers approach it? Content Priorities: The types of content that deserve your attention in the changing landscape. Local Search: How shifts in search impact businesses with a local focus. Voice Search: What role voice commands will play in future strategies. Search Everywhere: The rise of social and omnipresent search behaviors. Traditional SEO: Why ranking your website is still a cornerstone of success. And as always, Rob asked his Golden Nugget tip, how to elevate your personal branding. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 65: Is Freelance life for you? Everything you need to know with Sophie Cross
11/15/2024
Episode 65: Is Freelance life for you? Everything you need to know with Sophie Cross
Ever wondered what it’s like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine, the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges she’s faced keeping it fresh and relevant for her audience. Sophie shares insights into the highs and lows of freelancing, why she thinks it’s different from working with agencies, and the unique set of pros and cons that come with each. We also talk about her top courses like “Grow Your Own Newsletter” and “LinkedIn for Humans,” designed to help freelancers find their voice and up their game. Whether it’s tips for landing clients, advice for freelancers feeling isolated, or a few golden nuggets to kickstart your freelance career, Sophie’s got you covered. Listen in as we wrap up with Sophie’s #1 tip for anyone looking to go freelance and find out how you can connect with her and join the Freelancer Magazine community. If you’re already freelancing, thinking about it, or just curious about the freelance world, this episode is packed with practical tips, inspiration, and a whole lot of heart. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 64: Aligning Marketing and Sales for SaaS Success with Andy Culligan
11/08/2024
Episode 64: Aligning Marketing and Sales for SaaS Success with Andy Culligan
In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction! To find out more reach out to Andy on his LinkedIn: Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 63: Why the Marketing Industry needs to Change for Women with Fiona Wylie
09/26/2024
Episode 63: Why the Marketing Industry needs to Change for Women with Fiona Wylie
In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being. We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women. We also explore the impact of networking, the significance of flexibility in the workplace, and Fiona’s advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 62: Women, Tech, and Local Business: How Mary Speakman is Making an Impact
09/18/2024
Episode 62: Women, Tech, and Local Business: How Mary Speakman is Making an Impact
In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category. We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the ‘Top 100’ businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy. Plus, don't miss out on Mary’s golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups. We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs! Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 61: How to Hire and Manage an Effective Team
08/29/2024
Episode 61: How to Hire and Manage an Effective Team
In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership. Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills. Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
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Episode 60: Why Aren’t My PPC Ads Working with Sophie Fell
07/16/2024
Episode 60: Why Aren’t My PPC Ads Working with Sophie Fell
Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results. Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight. you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.
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Episode 59: Selling Your Agency with Jonathan Baker
07/03/2024
Episode 59: Selling Your Agency with Jonathan Baker
In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners. Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.
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Episode 58: Linkedin Advertising - Unlocking its full potential with Otso Karvinen
05/14/2024
Episode 58: Linkedin Advertising - Unlocking its full potential with Otso Karvinen
Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth. You will also gain insight into common pitfalls to avoid and learn about the types of ads and content that resonate best with different target audiences. Otso shares valuable tips on elevating your LinkedIn campaigns and discusses the platform's future and the sustainability of current advertising tactics. Don't miss Rob's golden nugget tip at the end of the episode, where Otso reveals the one piece of advice he'd give his younger self about mastering LinkedIn Ads. Tune in to transform your LinkedIn advertising approach and ensure your campaigns are as effective as possible!
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Episode 57: Using LinkedIn to attract your dream job with John Hawker
04/23/2024
Episode 57: Using LinkedIn to attract your dream job with John Hawker
Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to Irresistible' playbook. Whether you're looking to enhance your personal brand or simply aiming to catch a recruiter’s eye, this episode is packed with actionable advice to transform your LinkedIn profile from invisible to irresistible. Tune in to discover John's unique insights and his Golden Nugget Tip for landing your dream job through LinkedIn.
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