The Confident Switch: How to Change Careers and Still Love Your Life by Shimeka Williams
Release Date: 12/02/2022
Marketing For The Culture Summit 2023 Recap
Marketing For The Culture
Michelle provides a recap of the Marketing For The Culture Summit 2023. The good, the bad, and the lessons learned. For more information visit .
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Career Management and Supplier Diversity with HP
Marketing For The Culture
HP is one of the most innovative companies with its headquarters in Houston, TX. We are grateful to have them as a sponsor for MFTC Summit. It was a pleasure to sit down with two of their best marketing minds to discuss their career progression. In this episode we discuss: What it means to be a Black marketer Recognizing your transferrable skills for career growth The direction AI is heading To check out HP's career opportunities and supplier diversity click the links below: MFTC Summit: https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473
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Are you down with OPP with Jevon Wooden
Marketing For The Culture
Jevon Wooden is a business coach strategist and author of Own Your Kingdom: How To Increase Your Confidence, Build Your Self-Esteem, And Control Your Destiny. In this episode, we discuss: Overcoming personal and business challenges Using OPP for your business Creating and leveraging opportunities Jevon will be speaking on the PR & Marketing panel at the MFTC Summit. Contact Jevon: https://www.jevonspeaks.com MFTC Summit: Details - https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ Tickets - https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473
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Digital Marketing Strategies with Jha Allen
Marketing For The Culture
Jha Allen is a digital marketing strategist and founder of Endless 8 Marketing. Her expertise is in networking, web design, content strategy, and social media management. Jha has a knack for staying on digital marketing trends and sharing them with her community. In this episode we discuss: Growth marketing strategies for clients Community building for business. Networking to build your business Jha will speak on the Growth Marketing Strategies panel at the MFTC Summit on Thursday, June 1, 2023. Connect with Jha: https://www.endless8marketing.com MFTC Summit:...
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Scaling Your Brand with Falayn Ferrell, Black Restaurant Week
Marketing For The Culture
Falayn Ferrell, the Managing Partner of and Chairwoman of the Board of Directors for is a native Houstonian. In this episode, we discuss: Finding the gap in the market to launch Black Restaurant Week. Growth marketing strategies used for scaling Black Restaurant Week to other cities. Solidifying relationships and strategic business partners Falayn will contribute to the Growth Marketing Strategies panel at the . Make sure you get your tickets and join us from May 31-June 2nd. Contact Falayn: https://blackrestaurantweeks.com/ Contact AAMA: -- Falayn's full bio: Falayn earned...
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The Art of Messaging with Henry Adaso
Marketing For The Culture
The Art of Messaging: 7 Principles to Remarkable Messages is Henry Adaso's third book. The Art of Messaging shows you how to create remarkable messages to boost brand awareness, captivate your audience, earn more attention, and grow your business. In this episode, we discuss: The seven principles of remarkable messaging Four attributes of all great messages The secret to finding the beauty hidden in your brand Creating cohesiveness with your marketing team You can purchase The Art of Messaging on Amazon. Connect with Henry: Attend MFTC Summit: MFTC Summit VIP attendees will...
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The Duo Between PR & Marketing with Bridgett Holden
Marketing For The Culture
After a career in radio, in March 2002, Bridgett S. Holden decided it was time for a change and jumped into business as a full-time publicist. Formerly known as S. Charles PR, with the rebrand SHE Bridges PR she helps entrepreneurs enhance their brand visibility. In this episode, we discuss: The duo between marketing and public relations. Everything that makes up your personal brand. Understanding when you need a publicist. Tips on writing press releases and getting your message out there. You can find Bridgett on the PR & Marketing: Maximize Your Brand Visibility panel at the . Make sure...
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How to Exponentially Increase Your Sales with Facebook Ads with Stacy Reed
Marketing For The Culture
Stacy Reed is a Fractional CMO and a Facebook Ads expert with Stacy Zeal & Co. In this episode, we discuss all things Facebook ads: The three things small business owners need before running ads Steps to developing a marketing team Understanding your marketing budget and ad spend You can check out Stacy's session, How to Exponentially Increase Your Sales with Facebook Ads at Marketing For The Culture Summit 2023. Follow Stacy Reed: Marketing For The Culture Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/
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Branding Is Like Dating with Chief Branding Chick Nakita Pope
Marketing For The Culture
Nakita Pope is the Chief Chick and Brand Strategist of Branding Chicks, a boutique branding agency based in Atlanta, Ga. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands. Nakita's session Branding Is Like Dating will take place at Marketing For The Culture Summit 2023. MFTC Summit 2023: Nakita Pope:
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Revenue Models for Content Creators with Christoph Trappe
Marketing For The Culture
Christoph Trappe is a content marketing strategist and the host of and live-stream has been downloaded over 200,000 times and listened to in more than 100 countries. . It was as a Top 20 storytelling podcast in 2021. In this episode we discuss: The state of podcasting Finding the right revenue model for your content. Exploring and leveraging digital platforms. Follow Christoph on social media: About AAMA: AAMA’s mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
info_outlineShimeka Williams is the author of The Confident Switch, Williams presents readers with a clear and insightful guide to finding their most fulfilling career. First, with an emphasis on mindset, she tackles the myths that keep people stuck in unfulfilling jobs and provides a step-by-step process for identifying and pursuing your ideal. Then, she answers 10 of the most commonly asked questions among career changers and offers valuable advice and tips to help navigate the process of making a career pivot.
In this episode we discuss:
- Her career and entrepreneurial journey
- How to tap into your strengths, your purpose, and finding happiness in your career journey
- Tips on crafting your resume and acing your interview
About Shimeka Williams:
Shimeka Williams is a technical recruiter, career coach, and talent consultant passionate about working with career changers. After college, Shimeka realized that finding her dream job would be more challenging than anticipated. Faced with impending student loans, she accepted a steady position that allowed her to pay the bills and embarked on a journey of self-discovery. After twenty years in a successful, stable, unfulfilling career, she finally decided it was time to make a change. She took the leap, made the decision to pursue her passion, and succeeded in ultimately transforming her career. Now, she is on a mission to help others do the same.
- Connect with Shimeka on LinkedIn.
- Grab her book The Confident Switch
About AAMA:
AAMA’s mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.