Marketing For The Culture

Marketing For The Culture powered by the African-American Marketing Association interviews marketing leaders on the latest insights and best practices in the industry.

Marketing For The Culture Summit 2023 Recap 06/30/2023

Career Management and Supplier Diversity with HP 05/31/2023

Are you down with OPP with Jevon Wooden 05/30/2023

Digital Marketing Strategies with Jha Allen 05/30/2023

Scaling Your Brand with Falayn Ferrell, Black Restaurant Week 05/08/2023

Scaling Your Brand with Falayn Ferrell, Black Restaurant Week Falayn Ferrell, the Managing Partner of and Chairwoman of the Board of Directors for is a native Houstonian. In this episode, we discuss: Finding the gap in the market to launch Black Restaurant Week. Growth marketing strategies used for scaling Black Restaurant Week to other cities. Solidifying relationships and strategic business partners Falayn will contribute to the Growth Marketing Strategies panel at the . Make sure you get your tickets and join us from May 31-June 2nd. Contact Falayn: https://blackrestaurantweeks.com/ Contact AAMA: -- Falayn's full bio: Falayn earned her Bachelor of Science degree in Business Administration from Florida A&M University. After graduation, she relocated to the New York tri-state area to work for a leading Fortune 500 company. She quickly realized that her true passion lay in helping small businesses with their brand management and she was most inspired by helping non-profit organizations achieve their vision. She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding. In 2016, Falayn Ferrell partnered with Warren Luckett and Derek Robinson to organize in Houston, TX and now serves as a Managing Partner over Operations for the initiative. The annual national awareness campaign showcases over 1200 black-owned culinary businesses and professionals with 15 regional Black Restaurant Week campaigns across the United States and Canada. Black Restaurant Week garners over 400 million impressions for the black culinary industry annually. The campaign and its participants have been featured in local and national media outlets such as Good Morning America, New York Times, Essence, Bloomberg, and more. In 2021 Black Restaurant Week was awarded a Crystal Award by the American Marketing Association for its remarkable work in special events marketing. In 2020, Black Restaurant Week established to support sustainability and growth amongst minority culinary businesses. Since 2020, Feed the Soul Foundation has provided $500,000 in grants to Black-owned and Latin-owned businesses across the US. The foundation also established a National Emergency Relief Fund to aid culinary businesses across the nation and has provided $34,000 to assist businesses with unforeseen and natural disasters and restaurant equipment repair. The foundation has also awarded $75,000 in scholarships to minority hospitality and business students at Dr. Kirk Lewis Career & Technical High School, Careers through Culinary Arts Program, University of Houston, Texas Southern University, Florida A&M University, and Morehouse College. /episode/index/show/marketingfortheculture/id/26771868

The Art of Messaging with Henry Adaso 05/01/2023

The Duo Between PR & Marketing with Bridgett Holden 04/26/2023

How to Exponentially Increase Your Sales with Facebook Ads with Stacy Reed 04/20/2023

Branding Is Like Dating with Chief Branding Chick Nakita Pope 04/15/2023

Revenue Models for Content Creators with Christoph Trappe 12/03/2022

The Role of an Animator: Animation Production & Marketing with Oliver Banks 12/03/2022

Setting The Standard in Fashion & Community with Dr. Mario McCoy of NCMPRBL 12/03/2022

The Confident Switch: How to Change Careers and Still Love Your Life by Shimeka Williams 12/02/2022

The Ins & Outs of Social Media Management with Courtney "CJ" Cross-Johnson 10/13/2022

AAMA Updates 09/23/2022

Becoming a Holistic Marketer with Nadia Sharis 09/21/2022

You're Not Selling Creativity! 09/06/2022

Getting It Right as a Leader with Marc Pitman 08/30/2022

Learning SEO with Michael Ramirez of Evisio 08/26/2022

Sistas In Sales with Chantel George 08/10/2022

Sistas In Sales with Chantel George About Chantel George Chantel George the founder of Sistas In Sales (SIS) - the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups and consulting businesses to help them attract, hire and retain women of color sales professionals. SIS also provides world class training, networking opportunities, and above all else, sisterhood for this underrepresented community. Chantel is also an experienced Senior Enterprise Account Executive in AdTech, MarTech & SaaS. With her attention to detail, thoroughness and client-first mentality, she has exceeded quotas, trained and managed Account Executives, as well as on-boarded larger scale clients for her previous companies. Her work experience spans from Public Relations for BonFun, an international cognac company to a 4-year tenure at Yelp as a Senior Account Executive for their National Business, Dataminr as an Enterprise Account Executive enabling Public Relations, Corporate Communications professionals with the same technology that over 400 newsrooms use to extract impactful events from Twitter, and LinkedIn where served as a Senior Account Executive for strategic tech B2B marketers from Alibaba, Sony, Lumen/CenturyLink, and Neilsen. Chantel is currently a Senior Client Partner for the Technology and Telco business at Twitter. About Sistas In Sales Sistas In Sales (SIS) is the first national organization to serve women of color in professional sales careers with more than 5,000 members across the US. SIS’s membership represents a broad range of diverse women in media, software, finance, IT, education, and tech sales – with a focus on sharing knowledge and resources to build community, sisterhood, and empowerment through mastering the sales craft. Founded by Chantel George in 2017, SIS has worked to empower women of color through distinct networking, training, and career opportunities alongside a range of longstanding corporate partners that include Google, Salesforce, and Workday. This year, SIS is celebrating it’s 5-year anniversary with events highlighting it’s now-global member base, and culminating with the 2022 SIS Summit. In this episode we discuss: Chantel's four observations by working in sales. Breaking into the tech industry. Obtaining $1 million in sponsorship. The creation of Sistas In Sales and their upcoming conference on Sept. 21-23. Thank you to our sponsor . Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th. Contact Chantel: Contact AAMA: Website: Donate: LinkedIn: Instagram: Twitter: YouTube - Facebook - Merch: https://marketing-for-the-culture.creator-spring.com/ /episode/index/show/marketingfortheculture/id/24019788

Finding The Right Business Partner with Isaiah Studivent 08/05/2022

Best of Marketing For The Culture Vol 1. (Rebroadcast) 06/23/2022

Can Your Best Customers Hear Your Brand Voice Loud and Clear? 06/15/2022

Getting Out Of Your Own Way With Filmmaker Tery Wilson 06/03/2022

Leading In a Virtual World With Chris Cheetham-West 05/26/2022

Creating Success Through Service With Rudy Simpson Jr. 05/11/2022

Trailblazing Paths For Black Equity In The Metaverse With Tina Bonner From Black In Meta 05/05/2022

Finding The Mindset For Success With "Client Attraction King" Marquel Russell 05/03/2022

Finding The Mindset For Success With "Client Attraction King" Marquel Russell In this episode, we sit down with the "Client Attraction King" and keynote speaker from the Marketing For The Culture Summit, Marquel Russell. Marquel has helped his clients generate over $1 Billion in sales for his clients through his direct response marketing techniques. The Atlanta native walks through the developmental process that led to him becoming the "Client Attraction King." We get into how network marketing taught him some of his most valuable lessons and how he determines whether a client is right for him. Then we wrap up with what to expect when they enter the no cap zone of the Marketing For The Culture Summit. Thanks for Listening! Marketing For The Culture Summit. Discover your path to a profitable brand that creates more possibilities at the Marketing For The Culture Summit on May 12th, Presented by The African American Marketing Association. Join our curated panel of REAL industry insiders who’ve worked with some of your favorite brands, content creators, and celebrities. We explore ways to monetize content and create it. Our lineup includes 16+ Speakers who’ve helped with $1 Billion in Sales and Marketing Deals and 100+ projects with Fortune 500 companies. These are the people industry leaders come to when they need it done right. If you know you're ready for bigger and better deals, Come and learn from those already doing it. Connect with other marketers, creatives, content creators, and entrepreneurs so you can grow your possibilities. Thursday, May 12th, Join us at The Gathering Spot in Atlanta, GA. ✅️ Create and launch a digital product. ✅️Get brand deals. ✅️A system to generate leads. ✅️ Monetize your Livestream platforms. ✅️And more... If you are looking to 10x your revenue then this is the place to be. You don't want to miss it. For tickets and information, go to - Contact Marquel Russell Contact AAMA: Website: Donate: LinkedIn: Instagram: Twitter: https://twitter.com/AamaHouston YouTube - Facebook - Merch: /episode/index/show/marketingfortheculture/id/22990853

Finding Your Path Through Passion With Kiah McBride 04/27/2022

Where Leadership and Livestreams Can Lead You With Steve Worthy 04/21/2022

Marketing For The Culture

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