How to deal with online trolls with Jenna Apgar
Marketing Ink: Big Ideas for Local Businesses
Release Date: 06/29/2023
How To EXPLODE Your Business With Youtube Ads
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Does Aleric Share? The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads. Creative Strategies: Tips on creating authentic, high converting video content with minimal...
info_outline
Blueprint to Building a $100K/Month Coaching Business
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales...
info_outline
How To Attract Wealthy Clients Podcasting with Josh Forti
Marketing Ink: Big Ideas for Local Businesses
Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach and attract high-paying clients. He also highlights the importance of making the podcast about the guests and their ideas, rather than using it as a platform to pitch his services. The Golden Mike Method focuses on building a platform...
info_outline
Education vs. Entertainment: Finding Your Content Style
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms. She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content...
info_outline
From NFL Strength Coach to Wellness Center Success
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners. Ryan shares his expansion into IV therapy, body contouring,...
info_outline
Kickstart Your Short Form Content With AI Video Marketing
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience. He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and...
info_outline
Building a Marketing Empire... Journey From eBay To Agency CEO
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed...
info_outline
Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
Marketing Ink: Big Ideas for Local Businesses
In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature. Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for...
info_outline
Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
Marketing Ink: Big Ideas for Local Businesses
Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through...
info_outline
How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips
Marketing Ink: Big Ideas for Local Businesses
Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid advertising with the right strategy. It truly allows you to be the captain of your own ship and master your destiny. But as we all know, paid advertising is not a one-size-fits-all solution. I'll also be sharing my top tips on how to make it work for...
info_outlineWhen business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls.
How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it?
We cover all that and more in this episode.
From her own personal experience, Jenna shares ways to outsmart haters and navigate the rough waters of social media marketing. Find out what strategies will help boost you & your business and keep many of the trolls at bay!
Join Allie & Jena for this honest conversation on how to stay one step ahead of the trolling brigade!
--------------------------------
Connect with Jena Apgar:
https://www.linkedin.com/in/missjena
Connect with Allie Bloyd:
https://www.youtube.com/c/AllieBloyd