How to deal with online trolls with Jenna Apgar
Marketing Ink: Big Ideas for Local Businesses
Release Date: 06/29/2023
Crafting Magnetic Hooks & Ad Angles That Sell
Marketing Ink: Big Ideas for Local Businesses
Struggling to stop the scroll? This episode will show you why the hook is the single most important part of every ad, post, or piece of content you create—and how to master it fast. In this workshop recording from GEL Tampa, Allie breaks down how to craft magnetic hooks and ad angles that make your audience stop, pay attention, and say “YES” to your offer. You’ll learn dozens of hook styles, ad angles, and proven frameworks to help you connect with your audience emotionally, logically, and instantly. Whether you're writing copy, filming video ads, or posting on social, this is the...
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The Power of a High-Converting Offer: How to Build a Business That Scales
Marketing Ink: Big Ideas for Local Businesses
In this episode, Allie dives deep into the essential components of building high-converting offers that not only attract customers but also scale your business to new heights. Whether you're a business owner, marketer, or entrepreneur, you'll learn practical strategies for creating offers that are profitable, scalable, and risk-free for your customers. Allie discusses key concepts such as pricing, packaging, risk reversal techniques, and how to structure your offers to maximize conversions while ensuring long-term business growth. Get ready to transform your approach to sales and marketing...
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Tony Robbins' SEO Expert, Reveals His Secrets to SEO Success
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies. Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships....
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How to Leverage AI for Content Creation & Automation
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The...
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How to Use YouTube Ads to Skyrocket Your Business
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more...
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What is an Operator and WHY do you need one?
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes operations expert Jhana Li to uncover the hidden keys to building a scalable and efficient business. From her early journey as a COO for startups to founding her own company, Jhana reveals the operational strategies that help entrepreneurs plug the leaks in their businesses and reclaim their time and profits. What Does Jhana Share? The Role of Operations: Jhana explains how operations act as the glue that holds a business together, fixing inefficiencies and retaining resources. Recognizing Operational Gaps: Learn why visionary...
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How to Grow Your Business Without Running It
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with serial entrepreneur Nathan Hirsch to explore the essential elements of building and scaling a business. From starting his entrepreneurial journey selling textbooks in college to creating multiple successful ventures, Nathan shares the strategies that helped him hire effectively, scale efficiently, and plan for exit opportunities. What Does Nathan Reveal? Hiring the Right Talent: Nathan breaks down his proven method for identifying and onboarding top talent, including the use of virtual assistants and operators to streamline...
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What Happened in 2024?
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc, Allie Bloyd shares her highs and lows of 2024 and outlines her goals and market predictions for 2025. Allie recounts her journey of launching her first public event detailing the extensive promotional efforts, initial fears, and ultimate success. Discussing the importance of stepping out your comfort zone and having invaluable support. With a substantial response to the event, Allie reflects on the lessons she learned and prepares for her future endeavors. ---------------------------------------------------------------- Connect with Allie: If you want...
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How To EXPLODE Your Business With Youtube Ads
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Does Aleric Share? The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads. Creative Strategies: Tips on creating authentic, high converting video content with minimal...
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Blueprint to Building a $100K/Month Coaching Business
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales...
info_outlineWhen business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls.
How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it?
We cover all that and more in this episode.
From her own personal experience, Jenna shares ways to outsmart haters and navigate the rough waters of social media marketing. Find out what strategies will help boost you & your business and keep many of the trolls at bay!
Join Allie & Jena for this honest conversation on how to stay one step ahead of the trolling brigade!
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Connect with Jena Apgar:
https://www.linkedin.com/in/missjena
Connect with Allie Bloyd:
https://www.youtube.com/c/AllieBloyd