Leveraging AI for Business Efficiency
Marketing Ink: Big Ideas for Local Businesses
Release Date: 08/25/2025
Harnessing AI for Authentic Marketing
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert. They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation. Molly shares her experiences with early business failures, the rise of messenger bots, and how to effectively leverage AI tools for marketing. The conversation emphasizes the significance of community, finding one's unique voice, and the future of AI in business strategies. Chapters 00:00 - Introduction...
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Mastering Messenger Ads for Lead Generation: From Basics to Advanced Techniques
Marketing Ink: Big Ideas for Local Businesses
In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale. The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation. Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs, and various types such as click-to-message and comment to DM ads. The process of setting up these ads using tools like ManyChat and HighLevel is discussed in detail, with examples...
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Leveraging AI for Business Efficiency
Marketing Ink: Big Ideas for Local Businesses
In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity. The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity. Key topics include training custom GPTs for specific functions like coaching, copywriting, and onboarding; the importance of quality copywriting; setting up and utilizing automation tools like Zapier; and using voice memos for efficient delegation. The episode emphasizes the importance...
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Mastering Video Sales Letters
Marketing Ink: Big Ideas for Local Businesses
In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions. We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging. Learn about the role of social proof, multiple calls to action, and how to strategically structure your VSL for different types of funnels. Additionally, discover practical tools and recommendations for enhancing your video content, ensuring it's both compelling and impactful. What...
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The AB3 Strategy: Building a Scalable Business with Ads
Marketing Ink: Big Ideas for Local Businesses
In today’s episode, Allie dives deep into the AB3 strategy—her proven method for scaling businesses through smart, effective ad campaigns. She explains why this strategy has stood the test of time despite changes on platforms like Facebook, Instagram, and YouTube. Learn how the human connection behind your ads is the secret to converting leads into loyal customers. Allie walks you through the importance of building a warm audience and why starting with organic content first is crucial for long-term ad success. She also covers how to leverage lookalike audiences and retargeting ads to...
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Crafting Magnetic Hooks & Ad Angles That Sell
Marketing Ink: Big Ideas for Local Businesses
Struggling to stop the scroll? This episode will show you why the hook is the single most important part of every ad, post, or piece of content you create—and how to master it fast. In this workshop recording from GEL Tampa, Allie breaks down how to craft magnetic hooks and ad angles that make your audience stop, pay attention, and say “YES” to your offer. You’ll learn dozens of hook styles, ad angles, and proven frameworks to help you connect with your audience emotionally, logically, and instantly. Whether you're writing copy, filming video ads, or posting on social, this is the...
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The Power of a High-Converting Offer: How to Build a Business That Scales
Marketing Ink: Big Ideas for Local Businesses
In this episode, Allie dives deep into the essential components of building high-converting offers that not only attract customers but also scale your business to new heights. Whether you're a business owner, marketer, or entrepreneur, you'll learn practical strategies for creating offers that are profitable, scalable, and risk-free for your customers. Allie discusses key concepts such as pricing, packaging, risk reversal techniques, and how to structure your offers to maximize conversions while ensuring long-term business growth. Get ready to transform your approach to sales and marketing...
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Tony Robbins' SEO Expert, Reveals His Secrets to SEO Success
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies. Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships....
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How to Leverage AI for Content Creation & Automation
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The...
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How to Use YouTube Ads to Skyrocket Your Business
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more...
info_outlineThe presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity.
Key topics include training custom GPTs for specific functions like coaching, copywriting, and onboarding; the importance of quality copywriting; setting up and utilizing automation tools like Zapier; and using voice memos for efficient delegation.
The episode emphasizes the importance of auditing time and bottlenecks to determine where AI and automation can be most beneficial.
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