What My Baby's Sleep Schedule & Marketing Have in Common
Marketing Your Local Business Online
Release Date: 04/25/2022
3 Facebook Ad Mistakes Draining Your Budget
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses three common mistakes local businesses make when running Facebook ads that can drain their budgets. She emphasizes the importance of trusting your instincts over Meta's recommendations, the necessity of running ads for a sufficient duration, and the need for effective ad copy and images that resonate with the local audience. The episode provides actionable insights to help businesses improve their ad performance and avoid costly pitfalls. that summarizes the 3 common mistakes with Facebook ads and how to fix them. Register for the 1-hour !
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You Don't Need More Followers. You Need This Content Strategy
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the evolving landscape of content strategy, emphasizing the importance of focusing on engagement metrics over follower counts. She defines effective content as that which drives customer engagement and sales, rather than merely going viral. The conversation highlights the need for authenticity in content creation, especially in a time when AI-generated content is prevalent. Sydney also stresses the importance of leveraging video and storytelling to connect with audiences, while addressing common pitfalls local businesses face in their content...
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Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the critical differences between boosted posts and running ads using Meta Ads Manager. This episode discusses the importance of understanding these tools for local business marketing to avoid wasting money on initiatives that don’t support your marketing goals. She explains how ads manager offers better targeting, audience control, and analytics compared to boosted posts. The episode also covers when to use each option, the significance of the Meta pixel for tracking, and shares real-world success stories to illustrate the effectiveness of ads....
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How to Create Your Marketing Calendar for 2026
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the importance of creating a content calendar for 2026, emphasizing the need for organization in marketing efforts. She outlines the essential components of a content calendar, including social media schedules, email marketing, and loyalty programs. Sydney also shares her favorite tools for planning, such as Airtable and Google Drive, and provides a step-by-step approach to setting up a marketing calendar. The episode concludes with tips on drafting content and the importance of consistency in marketing efforts. Key takeaways: Don't wing it this...
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6 Marketing Predictions for 2026
Marketing Your Local Business Online
Get prepared for what’s to come in the world of marketing in 2026. In this episode, Sydney shares her 6 key marketing predictions for the year ahead. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape. From how quickly you’ll need to grab attention, to what’s replacing hashtags, to why personalization is about to matter more than ever, Sydney breaks down the shifts every small business needs to prepare for. Tune in to hear Sydney break down what’s...
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Why a Mixed Social Strategy is Your Secret Weapon in 2026
Marketing Your Local Business Online
Ready to rethink your social media playbook in 2026? In this episode, Sydney explains why a mixed social media strategy isn’t just smart, it’s the competitive edge every local business should be using in 2026. If you’re tired of chasing the latest trends or burning out trying to “be everywhere,” this episode will give you a clear, practical roadmap for building a resilient social media strategy that actually brings customers over the finish line. The truth is, ads and organic content each have superpowers—but they shine brightest when used together. Sydney explains what ads do that...
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Success Stories: How These Local Businesses Grew with Social Media Ads
Marketing Your Local Business Online
Ready to feel inspired? In this episode, Sydney pulls back the curtain on real success stories from local businesses that transformed their results using Facebook and Instagram ads. Bonus: you won't believe how little they spent to see massive returns. From a jewelry store that had one of their busiest holiday seasons ever, to a nonprofit that finally solved their recruitment crisis, to a restaurant that had to make dough three times in one day because of overwhelming customer turnout. These stories prove that social media ads work for local businesses across every industry. What You'll...
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Designing Local Ads (And Posts) That Work
Marketing Your Local Business Online
If your ads or social posts aren’t getting the clicks, comments, or customers you hoped for then this episode is for you. Sydney dives deep into what actually makes local ad creative work from the images that stop the scroll to the copy that makes people take action. She breaks down the biggest mistakes local businesses make with their ad visuals and messaging (and how to fix them), shares what’s been consistent across a decade of data for her local business clients, and explains how to design content that attracts real customers, not just likes. You’ll learn: Why “pretty” ads...
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The Reasons Your Social Media Isn't Driving Foot Traffic
Marketing Your Local Business Online
Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic. If you've been feeling frustrated with your social media reach lately, you're not imagining things. Sydney breaks down exactly what's happening with the algorithm and why your amazing content is only reaching a tiny fraction of your followers (hint: it's worse than you think). In This Episode: The shocking truth about how many of your followers actually see your posts Why "going viral" isn't a...
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What's Working on Instagram Reels Right Now
Marketing Your Local Business Online
Instagram Reels first launched in late 2020 and has since evolved tremendously. What used to work isn't necessarily what's working now. This episode breaks down what's working on Instagram Reels right now so you can use this powerful tool to grow your small business on Instagram.
info_outlineAs a first-time parent of a little one who is not the best sleeper in the world, my husband and I have tried everything. Reflecting on the past five months of this sleep journey, I realized there's one thing that his sleep schedule and marketing have in common - just because something works for someone else's baby doesn't mean that it's necessarily the best for yours. In today's episode, I discuss what I mean by this and how you can dig deeper to find what separates your business from your competition's and amplify it in your marketing.