The 3 Facebook & Instagram Ad Campaigns Every Local Business Needs
Marketing Your Local Business Online
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses how local businesses can effectively utilize Facebook and Instagram ads to enhance visibility, engagement, and customer loyalty. She emphasizes the importance of using Meta Ads Manager for better control and targeting, and outlines three essential ad campaigns: brand awareness, engagement, and traffic campaigns. The episode provides insights into maximizing ad performance and avoiding common pitfalls, encouraging business owners to invest in these marketing strategies for substantial returns for...
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Snowed In? How Smart Businesses Maximize Marketing During Bad Weather
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses how local businesses can effectively market themselves when inclement weather rolls in and they’re forced to close their doors temporarily. She emphasizes how during bad weather, like snow storms, more people are stuck at home and online more presenting an opportunity for small businesses to market themselves and capitalize on the increased online activity. Sydney provides three suggestions for local businesses to leverage during the impending snow storm so they’re top of mind and can make up for that lost revenue after being closed for a few...
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I Can Predict Marketing Success By This One Factor
Marketing Your Local Business Online
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency is not just a marketing tactic but a foundational element for business success. Sydney shares her insights on how being consistent can lead to better marketing outcomes and ultimately, business growth....
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The Data Tracking Tool Most Local Businesses Aren't Using But Should
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the significance of the Meta Pixel for local businesses, emphasizing its role in tracking user activity on websites and enhancing ad effectiveness. She explains how the Meta Pixel can provide valuable data for better reporting, audience targeting, and conversion optimization. Sydney also outlines how it's valuable for local businesses to set up today even if they are not running ads on Facebook and Instagram. Real-world examples illustrate how various businesses can leverage the Meta Pixel to improve their marketing strategies. Need help setting up...
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3 Facebook Ad Mistakes Draining Your Budget
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses three common mistakes local businesses make when running Facebook ads that can drain their budgets. She emphasizes the importance of trusting your instincts over Meta's recommendations, the necessity of running ads for a sufficient duration, and the need for effective ad copy and images that resonate with the local audience. The episode provides actionable insights to help businesses improve their ad performance and avoid costly pitfalls. that summarizes the 3 common mistakes with Facebook ads and how to fix them. Register for the 1-hour !
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You Don't Need More Followers. You Need This Content Strategy
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the evolving landscape of content strategy, emphasizing the importance of focusing on engagement metrics over follower counts. She defines effective content as that which drives customer engagement and sales, rather than merely going viral. The conversation highlights the need for authenticity in content creation, especially in a time when AI-generated content is prevalent. Sydney also stresses the importance of leveraging video and storytelling to connect with audiences, while addressing common pitfalls local businesses face in their content...
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Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the critical differences between boosted posts and running ads using Meta Ads Manager. This episode discusses the importance of understanding these tools for local business marketing to avoid wasting money on initiatives that don’t support your marketing goals. She explains how ads manager offers better targeting, audience control, and analytics compared to boosted posts. The episode also covers when to use each option, the significance of the Meta pixel for tracking, and shares real-world success stories to illustrate the effectiveness of ads....
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How to Create Your Marketing Calendar for 2026
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the importance of creating a content calendar for 2026, emphasizing the need for organization in marketing efforts. She outlines the essential components of a content calendar, including social media schedules, email marketing, and loyalty programs. Sydney also shares her favorite tools for planning, such as Airtable and Google Drive, and provides a step-by-step approach to setting up a marketing calendar. The episode concludes with tips on drafting content and the importance of consistency in marketing efforts. Key takeaways: Don't wing it this...
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6 Marketing Predictions for 2026
Marketing Your Local Business Online
Get prepared for what’s to come in the world of marketing in 2026. In this episode, Sydney shares her 6 key marketing predictions for the year ahead. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape. From how quickly you’ll need to grab attention, to what’s replacing hashtags, to why personalization is about to matter more than ever, Sydney breaks down the shifts every small business needs to prepare for. Tune in to hear Sydney break down what’s...
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Why a Mixed Social Strategy is Your Secret Weapon in 2026
Marketing Your Local Business Online
Ready to rethink your social media playbook in 2026? In this episode, Sydney explains why a mixed social media strategy isn’t just smart, it’s the competitive edge every local business should be using in 2026. If you’re tired of chasing the latest trends or burning out trying to “be everywhere,” this episode will give you a clear, practical roadmap for building a resilient social media strategy that actually brings customers over the finish line. The truth is, ads and organic content each have superpowers—but they shine brightest when used together. Sydney explains what ads do that...
info_outlineGet prepared for what’s to come in the world of marketing in 2026. In this episode, Sydney shares her 6 key marketing predictions for the year ahead. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape.
From how quickly you’ll need to grab attention, to what’s replacing hashtags, to why personalization is about to matter more than ever, Sydney breaks down the shifts every small business needs to prepare for. Tune in to hear Sydney break down what’s changing and how you can use these changes to your advantage, especially as a local business owner.
What You’ll Discover in This Episode:
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Why capturing attention quickly will help your message land more effectively
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The growing importance of personal connection and why your face, your team, and your customer experience matter more than ever
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A shift in trust online and how you can strengthen your credibility
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How upcoming changes around AI will make authentic, human-centered content even more valuable
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Why focusing on keywords (not hashtags) will help your posts get discovered
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The role a thoughtful paid strategy can play as competition increases on social
This episode is all about understanding where marketing is headed and how you can confidently adapt without doing more, spending more, or feeling like you have to be everywhere at once.
If you’re looking for a clear, encouraging guide to navigating 2026 with purpose, this is the episode for you.
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