How Much Money Should I Be Spending on Google Ads?
Marketing Your Local Business Online
Release Date: 05/13/2022
Why a Mixed Social Strategy is Your Secret Weapon in 2026
Marketing Your Local Business Online
Ready to rethink your social media playbook in 2026? In this episode, Sydney explains why a mixed social media strategy isn’t just smart, it’s the competitive edge every local business should be using in 2026. If you’re tired of chasing the latest trends or burning out trying to “be everywhere,” this episode will give you a clear, practical roadmap for building a resilient social media strategy that actually brings customers over the finish line. The truth is, ads and organic content each have superpowers—but they shine brightest when used together. Sydney explains what ads do that...
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Success Stories: How These Local Businesses Grew with Social Media Ads
Marketing Your Local Business Online
Ready to feel inspired? In this episode, Sydney pulls back the curtain on real success stories from local businesses that transformed their results using Facebook and Instagram ads. Bonus: you won't believe how little they spent to see massive returns. From a jewelry store that had one of their busiest holiday seasons ever, to a nonprofit that finally solved their recruitment crisis, to a restaurant that had to make dough three times in one day because of overwhelming customer turnout. These stories prove that social media ads work for local businesses across every industry. What You'll...
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Designing Local Ads (And Posts) That Work
Marketing Your Local Business Online
If your ads or social posts aren’t getting the clicks, comments, or customers you hoped for then this episode is for you. Sydney dives deep into what actually makes local ad creative work from the images that stop the scroll to the copy that makes people take action. She breaks down the biggest mistakes local businesses make with their ad visuals and messaging (and how to fix them), shares what’s been consistent across a decade of data for her local business clients, and explains how to design content that attracts real customers, not just likes. You’ll learn: Why “pretty” ads...
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The Reasons Your Social Media Isn't Driving Foot Traffic
Marketing Your Local Business Online
Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic. If you've been feeling frustrated with your social media reach lately, you're not imagining things. Sydney breaks down exactly what's happening with the algorithm and why your amazing content is only reaching a tiny fraction of your followers (hint: it's worse than you think). In This Episode: The shocking truth about how many of your followers actually see your posts Why "going viral" isn't a...
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What's Working on Instagram Reels Right Now
Marketing Your Local Business Online
Instagram Reels first launched in late 2020 and has since evolved tremendously. What used to work isn't necessarily what's working now. This episode breaks down what's working on Instagram Reels right now so you can use this powerful tool to grow your small business on Instagram.
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Marketing Trends to Know for 2023
Marketing Your Local Business Online
Where is marketing heading in 2023? In this episode, I'm sharing my predictions for where marketing is heading in 2023 and how you can apply these trends to your advantage and grow your business. We're talking social media, email marketing, text messaging, and automation.
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Make 2023 Your Most Successful Marketing Year Yet
Marketing Your Local Business Online
There are important actions to take when it comes to creating the marketing strategy that will work for your business and capture attention online. Yet many business owners haven't taken them. This episode will walk you through how to create a marketing strategy for your business so you can have your best year in business yet in 2023!
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Branding & The Images You Need for Your Website & Social
Marketing Your Local Business Online
Jessica Negron-Solis is a brand photographer based in the Tampa Bay area. Today she is on the show sharing ALL about branding, brand photography and how to elevate your business with it. She'll be share the value of brand photography, the images that you need for your website and social media, tips for planning for a brand photoshoot, and how to get over being nervous in front of the camera.
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New Instagram Features for Your Small Business
Marketing Your Local Business Online
Instagram is releasing new features left and right and it's hard to keep up! Today's episode talks about some big updates that have taken place in the last few weeks including grid pinning, Reels updates and ideas for how to use them, and changes to how video stories appear.
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Save Time Creating Content With These Tips
Marketing Your Local Business Online
Is creating content for your marketing taking you hours? You're not alone. Creating thoughtful marketing content can take some time, but over time I've learned a few ways to save time creating content and get better results from what you create too. In this episode, you'll learn my favorite tips for saving time creating content including, how to make your content go further, setting up a content calendar, and getting more eyeballs on what you create. Find today's episode helpful? Leave a review and let us know!
info_outlineInterested in running Google Ads for your business or you're running them currently and don't know how much money you should spend to see the best return? In this episode, I'm walking you through Google Ads Keyword Planner tool, which can help forecast what your optimal spend is and what keywords people are using to find your local business. I'll provide a real world example and walk you through how I would approach it for one of my clients, so you can open the tool for your business and use it step by step.