The Real Reason New Customers Aren't Finding You
Marketing Your Local Business Online
Release Date: 03/30/2026
Why Your Social Media Isn't Converting (And It's Not What You Think)
Marketing Your Local Business Online
You're posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn't your social media actually bringing in more customers to your local business? In this episode, Sydney breaks down the real reason your social media isn't converting. *Spoiler: it's not your content. It's the algorithm. Sydney explains why organic social media has a built-in ceiling for local businesses, why going viral isn't the goal, and the three-part Meta ads strategy she uses with her own clients to get real, measurable results. You'll also hear client stories that...
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The Riskiest Thing A Local Business Owner Can Do Right Now
Marketing Your Local Business Online
Right now, the instinct for a lot of local business owners is to pull back, cut expenses, and go quiet. And honestly? In an uncertain economy, that feels like the safe move. But in this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do for your business right now and what to do instead. Drawing on a real client story from COVID, Sydney breaks down the compounding cost of invisibility, why your customers are still out there spending money, and how the businesses that come out stronger on the other side of tough times are always the...
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Should I Hire A Social Media Manager?
Marketing Your Local Business Online
“Should I hire a social media manager?” It’s one of the most frequent questions that I hear from local business owners. And my answer as a social media strategist and manager may surprise you because it’s “not always”. This episode walks you through the things you need to know and the factors to consider when deciding if hiring a social media manager is right for you. Sydney also breaks down her red flags and green flags for choosing a social media manager. Sydney discusses the conundrum many local business owners find themselves in with social media and outsourcing and how...
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The Real Reason New Customers Aren't Finding You
Marketing Your Local Business Online
You have a great product or know you provide a great service, you have a list of happy customers who love you. So why do you still feel like the best kept secret in your community? In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. What’s really at the root of this challenge with getting visible in your community so you’re the go-to for what you offer? Many local business owners believe that if they do good work that people will talk and...
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How Much Should a Local Business Actually Spend on Meta Ads?
Marketing Your Local Business Online
If you've ever Googled how much to spend on Meta ads and walked away more confused than when you started, this episode is for you. Host Sydney Chakalos, founder of Marathon Marketing & Branding, cuts through the noise and gives you real numbers, a real strategy, and a simple framework for making every ad dollar work hard for your local business. In this episode, Sydney breaks down: Why local businesses actually have a built-in advantage when it comes to Meta ads The realistic monthly budget range that moves the needle How to split your budget across the 3 campaigns every local business...
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The Silent Expense Draining Your Business Every Month
Marketing Your Local Business Online
There's something costing your business money every single month and it never shows up on your bank statement, your credit card, or your profit and loss report. Most local business owners have no idea it's even happening. In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much it's costing you, and shares what you can do about it starting today. Using real numbers, Sydney walks you through exactly how much revenue you could be leaving on the table every single month by staying invisible while your competitors build...
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Stop Social Media Burnout Without Sacrificing Customers
Marketing Your Local Business Online
This episode offers a practical blueprint for small business owners to avoid social media burnout while effectively reaching their local audience. Host Sydney Chakalos shares strategies on sustainable posting, authentic content, and targeted advertising to grow your business without overwhelm and burnout. Ready to get valuable time back each week instead of spending it editing reels or chasing trends? Listen now! Sydney is launching a Meta Ads course specifically for local business owners on April 17th, if you want to be the first to know when the course launches and get exclusive pricing, ! ...
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If You Want More Local Customers Fast, Do This
Marketing Your Local Business Online
Sydney Chakalos shares proven tactics for local business owners to attract more customers quickly using social media, paid ads, and email marketing. She discusses organic reach challenges, effective ad targeting, and her upcoming Meta ads course. If you want to be the first to know when the course launches and get exclusive pricing, ! *Note: By joining the waitlist, you are not committing to the course just simply being the first to know about it. You’ll walk away from this episode understanding how to: Use engagement ads on your most popular content on a small budget. Create custom...
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Turning Clicks Into Customers
Marketing Your Local Business Online
In this episode, Sydney Chakalos discusses the challenges businesses face in converting social media engagement and ad clicks into actual customers. She breaks down the marketing funnel into stages: awareness, consideration, and conversion, emphasizing the importance of clear messaging, cohesive customer experiences, and nurturing potential customers through effective communication channels. The episode also highlights the significance of customer loyalty and the need for businesses to analyze their marketing strategies to improve conversion rates. Access my free marketing resources: Download...
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The 3 Facebook & Instagram Ad Campaigns Every Local Business Needs
Marketing Your Local Business Online
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses how local businesses can effectively utilize Facebook and Instagram ads to enhance visibility, engagement, and customer loyalty. She emphasizes the importance of using Meta Ads Manager for better control and targeting, and outlines three essential ad campaigns: brand awareness, engagement, and traffic campaigns. The episode provides insights into maximizing ad performance and avoiding common pitfalls, encouraging business owners to invest in these marketing strategies for substantial returns for...
info_outlineYou have a great product or know you provide a great service, you have a list of happy customers who love you. So why do you still feel like the best kept secret in your community? In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open.
What’s really at the root of this challenge with getting visible in your community so you’re the go-to for what you offer? Many local business owners believe that if they do good work that people will talk and new customers will find them but that’s not how it works anymore in this day and age of the internet and social media.
In this episode, Sydney shares where local businesses can focus their attention so they start getting more visible in their communities to ultimately see new customers walking through their doors.
Free Resources mentioned in this episode:
3 Common Ad Mistakes Draining Your Budget and How to Fix Them
Ready to stop feeling invisible online and start seeing more customers walking through your doors? Join the waitlist for my upcoming course teaching local businesses how to thrive using Meta Ads on a budget that won't break the bank. This is the same Meta Ads strategy I use to help my clients grow!