The Marketing Playbook with Mark Friedman
Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on
info_outline Doug Weich and Shirley Gao - Retail AI CouncilThe Marketing Playbook with Mark Friedman
Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with and on LinkedIn and at
info_outline Nadina Guglielmetti - Chief Customer Officer of The Vitamin ShoppeThe Marketing Playbook with Mark Friedman
Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on
info_outline Kristi Daraban - AVP, Social Media at NationwideThe Marketing Playbook with Mark Friedman
Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi's approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on
info_outline Andy Ostroy - Serial Entrepreneur, Filmmaker, and Podcast HostThe Marketing Playbook with Mark Friedman
Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of "Adrienne", and Host of "The Back Room with Andy Ostroy", adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be resilient, find your calling, the top lessons from Andy’s wide-ranging career, and how he ended up co-owning Samuel’s Sweet Shop. Connect with Andy on and X
info_outline Ali Wing - CEO of OobliThe Marketing Playbook with Mark Friedman
Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on and X and try Oobli at
info_outline Margaret Moraskie - CEO of LevengerThe Marketing Playbook with Mark Friedman
Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, and the newspaper ad that changed her career. Connect with Margaret on , Instagram , and Instagram
info_outline Sabrina Cherubini - SVP Brand & Digital at Hanky PankyThe Marketing Playbook with Mark Friedman
Sabrina Cherubini, the Senior Vice President Brand & Digital at Hanky Panky, adds her page to the Marketing Playbook. Hear how to expose yourself to different cultures, seek early-stage experience, meet and understand your target customer, what Sabrina learned growing up in France and Sweden, and how she liked “The Dark Side” aka agency life. Connect with Sabrina on Instagram and
info_outline PJ Oleksak - CEO of Nuts.comThe Marketing Playbook with Mark Friedman
PJ Oleksak, the Chief Executive Officer of Nuts.com, adds her page to the Marketing Playbook. Hear how to understand the P&L, treat the business like your own, use the data properly, the dynamics of working in a family business, and PJ's experience growing up with a busy household. Connect with PJ on
info_outline Jessica Jensen - CMO of IndeedThe Marketing Playbook with Mark Friedman
Jessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, and a 90's vocab lesson. Connect with Jessica on
info_outlineJessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, and a 90's vocab lesson. Connect with Jessica on LinkedIn