319: How to Master Content Marketing with Lindsey Anderson
Marketing Speak
Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What’s the difference between SEO, paid advertising, affiliate marketing, and content...
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318: Cutting-Edge Marketing Tools with Josh Greene
Marketing Speak
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It’s important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the...
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317: The Latest SEO Strategies with Lily Ray
Marketing Speak
SEO algorithms are constantly changing, and frankly, Google’s guidelines aren’t stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today’s episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google’s quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You’ll get some great...
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316: Maintaining Integrity in Digital Marketing with Lauren Pawell
Marketing Speak
On today’s episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in point, she generated over $262,000 in sales for a client using only nine emails. If you’re looking to generate more leads, this Marketing Speak jam-packed session is for you. Tune in. The show notes,...
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315: Create Your Own Virtual Summit with Liam Austin
Marketing Speak
Hosting virtual events broadens your influence leading to a successful marketing funnel. Our guest today shares the flexibility, benefits, and power of virtual events. Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. He has launched over 15 virtual summits, dozens of short workshops, and many more online events, hosting over 400 speakers while educating 100,000+ business owners through his programs. Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures. In this episode, Liam talks...
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314: The Intersection of Growth, Impact, and Fun with Yanik Silver
Marketing Speak
Are you planning to explore a new path with your business? On today's episode, Yanik Silver redefines business in the 21st century at the intersection of evolutionary growth, impact, and fun. Yanik takes us on his journey from being part of his father's business at a young age to throwing aside convention in pursuit of making an impact on the world. Yanik Silver is the creator of the Cosmic Journal, author of Evolved Enterprise, and the founder of Maverick1000, a global collective of visionary entrepreneurs making a big difference in the world without taking themselves too seriously. This...
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313: Finding Your Niche with Jason Hennessey
Marketing Speak
Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. In today's episode, Jason shares the powerful story of how he started working with lawyers without any legal background whatsoever. Tune in! The show notes, including the transcript and checklist to this...
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312: Divinely Inspired with Perry Marshall
Marketing Speak
Today’s Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science,...
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311: Data-Driven Storytelling in Marketing with Dennis Goedegebuure
Marketing Speak
The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brought these Fortune 500 companies to where they are today, don't miss out! Instead, tune in to episode 311 of Marketing Speak. The show notes, including the transcript and checklist to this episode, are...
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310: Upgrade Your Website Security with Jonathan Hochman
Marketing Speak
Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop...
info_outlineIn today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, and an alumnus fellow of the Berkman Center for Internet & Society at Harvard University. As Doc says, "The internet belongs to us because we invented it." You won't want to miss this fascinating episode about the fight for individual data rights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/300.