Marketing Speak
Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com
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518. Mastering AI with Danny Iny
09/10/2025
518. Mastering AI with Danny Iny
Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. In our latest Marketing Speak conversation, Danny shares his contrarian framework for turning AI into a strategic thinking partner that amplifies your unique perspective rather than creating generic outputs everyone else can produce. Stop trying to save time and start expanding what's possible within the time you have. Listen to discover how to position yourself advantageously in an AI-driven economy! The show notes, including the transcript and checklist to this episode, are at .
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517. The New SEO: Adapt or Die with John Shehata
09/03/2025
517. The New SEO: Adapt or Die with John Shehata
AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at .
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516. The Bestseller Blueprint with Alex Strathdee
08/27/2025
516. The Bestseller Blueprint with Alex Strathdee
🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to use Amazon & Meta ads strategically to scale. 🎧 Listen now to learn how to turn your book into a lead-gen engine! The show notes, including the transcript and checklist to this episode, are at .
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515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
08/20/2025
515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website into a conversion powerhouse. Key breakthrough: When you have a high-ticket service, your brand MUST match that price point. Clean minimalism often reads as cheap or untrustworthy. The strategic redesign included: ✅ Real team photos (not stock imagery) ✅ Social proof above the fold ✅ Strategic content organization ✅ Conversion-optimized user journeys Result: Traffic doubled, keyword rankings soared, and lead quality improved dramatically. Ready to stop leaving money on the table with an under-performing website? 🎧 Listen to the full teardown on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at .
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514. To 7 Figures and Beyond! with Dustin Riechmann
08/13/2025
514. To 7 Figures and Beyond! with Dustin Riechmann
While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time. His unconventional strategies: 🎯 Using podcast guesting for "relationship arbitrage" 🎯 Training AI on private client calls (not public content) 🎯 Non-dominant hand writing for breakthrough insights 🎯 Prayer before every AI session for better results The game-changer: One podcast appearance led to a Walmart deal AND his first coaching client. That's the exponential power of human-to-human marketing. Want to build your own relationship-driven business? Marketing Speak episode 514 breaks down his complete system. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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513. AI-Powered Marketing Strategy with Lauren Pawell
08/06/2025
513. AI-Powered Marketing Strategy with Lauren Pawell
💡 The marketing game isn't just changing—it's being completely rewritten. Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients. From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that are transforming how fractional CMOs deliver results. She reveals why traditional social media is dead (hello, "interest media"), how to turn 45-minute interviews into viral 90-second reels, and why your first AI output should never be your final output. The bottom line: Lean teams with AI can now outmaneuver massive marketing budgets. Ready to future-proof your marketing? Listen now! The show notes, including the transcript and checklist to this episode, are at .
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512. Building Trust Through Design: A Case Study with Greg Merrilees
07/30/2025
512. Building Trust Through Design: A Case Study with Greg Merrilees
🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes this with strategic questioning, authentic branding, and conversion funnels that actually work. The proof? Organic traffic skyrocketing, keyword rankings climbing, and lead generation hitting all-time highs. This Marketing Speak episode is packed with actionable insights for any service business ready to level up! The show notes, including the transcript and checklist to this episode, are at .
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511. Find Your Linchpin with Israel Duran
07/23/2025
511. Find Your Linchpin with Israel Duran
🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth. His insight? Most entrepreneurs keep trying new containers (strategies) without fixing the holes. They chase shiny objects instead of identifying their linchpin leak - whether it's branding, marketing, sales, operations, or mindset. Key takeaways from our conversation: ✅ The 4 C's of content creation that separate you from the noise ✅ Why building your own platform trumps social media dependency ✅ How to leverage existing viral content for rapid growth ✅ The spiritual partnership that transformed his entire approach to business Ready to identify your business leak? Listen to Episode 511 now. The show notes, including the transcript and checklist to this episode, are at .
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
07/16/2025
510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework. The result? Brandon Yosha went from signing 12 cases per YEAR to 23 cases in a single MONTH. If your website isn't converting visitors into clients, this case study reveals the exact strategies that work. 🎧 Listen to our complete breakdown on Marketing Speak Episode 510. The show notes, including the transcript and checklist to this episode, are at .
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
07/09/2025
509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords. The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors. Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y. The result? A website that doesn't just look professional - it actually helps people while driving business growth. Full case study details are in our latest Marketing Speak episode. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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508. Business Is a Spiritual Game with Meny Hoffman
07/02/2025
508. Business Is a Spiritual Game with Meny Hoffman
After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, not collect dust on walls. Key insight: "Every company has a culture—even if default is also a culture. The question is: will you be intentional about what you build?" His framework helped a 600-employee client unify its culture across four locations in just four months. Listen to Marketing Speak Episode 508 to discover Meny's actionable strategies for building an intentional culture that drives results, not just engagement surveys. The show notes, including the transcript and checklist to this episode, are at .
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
06/25/2025
507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) ✅ Implemented side cart upsells for instant AOV boost ✅ Removed ALL distractions from checkout pages ✅ Built a community around brand vs. generic discounts Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do. Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase. What's your biggest website conversion challenge? 👇 The show notes, including the transcript and checklist to this episode, are at .
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506. The Future of Search Isn’t Search with Kevin Indig
06/18/2025
506. The Future of Search Isn’t Search with Kevin Indig
Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these. Don't get left behind in the AI revolution. Listen to episode 506 now! The show notes, including the transcript and checklist to this episode, are at .
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505. Selling With Stories with Lisa Bloom
06/11/2025
505. Selling With Stories with Lisa Bloom
🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment. Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them. Ready to transform your sales approach? Listen to episode 505, where Lisa reveals the seven stories every business needs. The show notes, including the transcript and checklist to this episode, are at .
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504. From Setbacks to Superfans with Pat Flynn
06/04/2025
504. From Setbacks to Superfans with Pat Flynn
From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step. This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year. Most powerful takeaway: "There's no unique messages, there's only unique messengers." 🎧 Discover Pat's complete roadmap for building genuine connections that no AI can replicate in this latest Marketing Speak episode! The show notes, including the transcript and checklist to this episode, are at .
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503. Local Services Website Teardown: A Case Study with Greg Merrilees
05/28/2025
503. Local Services Website Teardown: A Case Study with Greg Merrilees
🎯 The #1 mistake local service businesses make with their websites? Copying their competitors. Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?" Instead, Greg's Studio One Design uses a systematic approach: → Deep competitor analysis (to differentiate, not copy) → StoryBrand framework for messaging → Custom mood boards for brand positioning → Location-specific SEO strategies The result for one landscaping client? Tripled inbound calls and premium-quality leads. This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market. Full case study breakdown in this episode! The show notes, including the transcript and checklist to this episode, are at .
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502. Build Your Brand with Molly St. Louis
05/21/2025
502. Build Your Brand with Molly St. Louis
After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it. In this Marketing Speak episode, discover: How to create your brand's "Marvel universe" Why 500 engaged views beat viral content every time The entertainment secrets that make technical content irresistible From actor to award-winning content strategist, Molly shares the counterintuitive approach that helped her clients stand out in crowded markets. Transform your technical content now! The show notes, including the transcript and checklist to this episode, are at .
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501: From Homeless to Millions with Garrain Jones
05/14/2025
501: From Homeless to Millions with Garrain Jones
From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide! 💰 In today's game-changing episode of Marketing Speak, bestselling author and master brand builder Garrain Jones reveals: ✅ The "Viral Vulnerability Framework" that generated 2,000 likes and 500 comments in 20 minutes ✅ How to convert your personal story into a scalable 7-figure business model ✅ The "Artist Power Method" for instant brand differentiation in saturated markets ✅ Why his first authentic post led to celebrity DMs and million-dollar opportunities Garrain's book Change Your Mindset, Change Your Life isn't just inspiration—it's a masterclass in personal brand monetization. Learn how he built a business empire on authenticity while others struggle with fake personas. 🎯 This episode shows you EXACTLY how to: Turn your biggest failure into your most profitable asset Create content that magnetically attracts premium clients Build a value ladder from $20 books to $50K corporate contracts Use strategic vulnerability to dominate your market This isn't typical marketing advice. This is your blueprint if you're ready to build an authentic brand that prints money. Listen now and discover why vulnerability is the new competitive advantage in marketing! The show notes, including the transcript and checklist to this episode, are at .
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500. Building Relevance and Resilience into Your SEO with Stephan Spencer
05/07/2025
500. Building Relevance and Resilience into Your SEO with Stephan Spencer
MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence. We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now! The show notes, including the transcript and checklist to this episode, are at .
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499. Intuition in Business With Jennifer Lyall
04/30/2025
499. Intuition in Business With Jennifer Lyall
Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence. This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System. Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success! The show notes, including the transcript and checklist to this episode, are at .
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498. Existential Marketing with Mordy Oberstein
04/23/2025
498. Existential Marketing with Mordy Oberstein
Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in! 🎧 The show notes, including the transcript and checklist to this episode, are at .
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497. Sharpen Your Mental Edge with Mike Zeller
04/16/2025
497. Sharpen Your Mental Edge with Mike Zeller
Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode. 🎧 Listen now to discover: The neuroscience of trauma and business performance How NAD optimization can transform your energy levels Why emotional intelligence is the next frontier in leadership Ready to transform your leadership? Listen now! The show notes, including the transcript and checklist to this episode, are at .
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496. Decoding Search Patterns with Dr. Pete Meyers
04/09/2025
496. Decoding Search Patterns with Dr. Pete Meyers
🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape. His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧 The show notes, including the transcript and checklist to this episode, are at .
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495. You Need a Second Brain with Tiago Forte
04/02/2025
495. You Need a Second Brain with Tiago Forte
Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space. Don't miss the game-changing lessons that will transform your approach to productivity! The show notes, including the transcript and checklist to this episode, are at .
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494. The Future of Search Is Product-Led with Eli Schwartz
03/26/2025
494. The Future of Search Is Product-Led with Eli Schwartz
Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy. Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The conversation delves deep into practical approaches for validating whether SEO makes sense for your business model, exploring innovative content angles that capture specific market niches, and implementing scalable, programmatic SEO solutions that drive real results. Whether you're struggling with traditional SEO approaches or seeking to build a more robust search strategy, Eli's framework for product-led SEO provides a clear path forward in an increasingly complex digital landscape. His discussion of how AI is reshaping search behavior and why mid-funnel optimization is crucial will help you stay ahead of industry trends and adapt your strategy accordingly. Tune in now! The show notes, including the transcript and checklist to this episode, are at .
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493. Think about Your Thinking with Dan Sullivan
03/19/2025
493. Think about Your Thinking with Dan Sullivan
We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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492. Prompt Engineering for Better AI with Lior Weinstein
03/12/2025
492. Prompt Engineering for Better AI with Lior Weinstein
🚀 AI is not here to replace you—it’s here to replace those who don’t use it. Businesses that fail to integrate AI-driven solutions into their workflow are at risk of losing a competitive edge. In the latest Marketing Speak episode, Lior Weinstein, serial entrepreneur & fractional CTO, reveals how companies can future-proof operations, streamline efficiency, and replace outdated SaaS with custom AI solutions. Discover how AI agents can: ✅ Automate meetings & workflow ✅ Optimize business operations for speed & cost-efficiency ✅ Replace costly SaaS tools with in-house AI solutions This episode is a must-listen if you want to stay ahead of the curve. Tune in now! 🎧 The show notes, including the transcript and checklist to this episode, are at .
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491. How to Rebuild After Losing Everything with Peter Sage
03/05/2025
491. How to Rebuild After Losing Everything with Peter Sage
From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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490. A New Era in SEO with Cyrus Shepard
02/26/2025
490. A New Era in SEO with Cyrus Shepard
When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at .
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489. Upgrade Your Storytelling with Caroline Onyedinma
02/19/2025
489. Upgrade Your Storytelling with Caroline Onyedinma
The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue. Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content). Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep! The show notes, including the transcript and checklist for this episode, are at
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