Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com
info_outline SEO Secrets and Common Sense with Stephan Spencer 05/22/2022
SEO Secrets and Common Sense with Stephan Spencer It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Shift Your Mindset into Overdrive with Erik Luhrs 05/18/2022
Shift Your Mindset into Overdrive with Erik Luhrs Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome mental hurdles, create 300% growth in a matter of weeks, improve relationships, overflow their pipelines, achieve the dreams they thought "impossible," and much more…. In this episode, Erik shares how a mindset/brainset shift can change your messaging and positioning that will start the growth of your business. He also talks about some tips on how successful people start their day, how to prepare and strategize a marketing campaign, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Crafting the Right Message with Sam Richter 05/11/2022
Crafting the Right Message with Sam Richter Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there. In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50 Sales Keynote Speakers and one of the 15 Highest Rated Speakers for Virtual Events. He's a bestselling author who delivers his top-rated, dynamic, highly entertaining, high-content keynote presentations and workshop sessions to audiences worldwide. Join us on today's Marketing Speak for an entertaining conversation that includes numerous pieces of high-value entrepreneurial advice! The show notes, including the transcript and checklist to this episode, are at .
info_outline How to Sell on Video with Julie Hansen 05/04/2022
How to Sell on Video with Julie Hansen In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales and video marketing expertise. She shares her transition story from an actor to a virtual selling expert who utilizes video to connect and build relationships with her customers. She also gives some tips and tricks on doing well in front of the camera to make your video remarkable and exceptional. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline SEO Nonsense and Common Sense with Stephan Spencer (The Bob Pritchard Show) 05/01/2022
SEO Nonsense and Common Sense with Stephan Spencer (The Bob Pritchard Show) I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing. In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs on how to start SEO for their websites. If you're interested in improving your rankings, this is an hour worth investing in. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline How to Raise Your Prices with Per Sjofors 04/27/2022
How to Raise Your Prices with Per Sjofors Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. In this episode, Per talks about the importance of pricing your product and service. He also shares some of his client's success stories in repositioning and repricing their services and product. He also gave some feedback on my company's pricing strategy - including what I need to do to raise my prices. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline A Novel Approach to Digital Transformation with Kelly Smith 04/20/2022
A Novel Approach to Digital Transformation with Kelly Smith What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO, and CSO. In addition, IT, Digital, Data, Martech & Security all fall under his leadership. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Get More Done with Mike Vardy 04/13/2022
Get More Done with Mike Vardy Do you want to be productive not just by doing more but also by doing what you are passionate about? Today, our guest treats productivity like a belief system has studied different methodologies, and has created a productivity system of his own that is effectively helping people. Mike Vardy is the founder of Productivityist, host of the Productivityist podcast, and a 3-time author. From a productivity enthusiast who used the tools, he is now a productivity specialist who's able to teach people how to use the tools. Today, our guest will discuss the strengths and weaknesses of popular frameworks and systems of productivity. We will also discuss the mode-based work needed to operate and have a consistently great job. Further, we will talk about ways to work with your biology, maximize your willpower, incorporate habits, and get into the flow to produce more effective results. This episode will help you rethink how you organize your life and become more productive. Tune in. The show notes, including the transcript and checklist to this episode, are at .
info_outline Stress-Free Automation with James Schramko 04/06/2022
Stress-Free Automation with James Schramko Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and runs live events and multiple podcasts. In this episode, James Schramko will talk about the steps to freedom through delegating, outsourcing, and getting the leverage to the maximum capability. He will also discuss various effective tools used in project management, communication, and scheduling. Further, he will share tips on being a good employer and managing overseas employees. Listen to this episode to learn the secret of success and experience living a rich and full life. Tune in. The show notes, including the transcript and checklist to this episode, are at .
info_outline Great Marketers Are Risk-Takers with Seth Greenberg 03/30/2022
Great Marketers Are Risk-Takers with Seth Greenberg Seth Greenberg continues to have a career journey unlike anyone else. From film school to startup "CEOwner" to going corporate, including taking companies public as a CMO, Seth currently works with startups advising, investing, and pushing founders out of their comfort zones. Seth has been described as a bold risk-taker who is both creative and analytical. On today's Marketing Speak episode, Seth talks about some of his stories as an out-of-the-box CMO that started some great marketing campaigns for the companies he’s worked for. He also shares how his high-risk tolerance and appetite helped him push some ideas that led to big wins. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Get into Flow and Accomplish "Deep Work" with Cal Newport 03/23/2022
Get into Flow and Accomplish "Deep Work" with Cal Newport Distractions lower performance and negatively affect concentration in completing a task. Today, my guest shares the strategies to disengage from these distractions and be more focused on work to boost productivity. Cal Newport is an Assistant Professor of Computer Science at Georgetown University. Newport writes about the impact of technologies on the world of work and studies the theoretical foundations of our digital age. He is the author of Deep Work and So Good They Can’t Ignore You. In this episode, Cal Newport talks about the benefits of having the ability to concentrate without distraction. He will discuss the value of Deep work, tips on leaving a distracted life for a deep life, and tools in becoming more willful and specific in spending time and making decisions. Tune in to this episode to be more productive and have a high-value output. The show notes, including the transcript and checklist to this episode, are at .
info_outline Accomplish More in Less Time with Stever Robbins 03/16/2022
Accomplish More in Less Time with Stever Robbins You can build your path the way you want. Just have confidence in yourself and establish a compelling vision to drive you toward your goal. Today, my guest will share his strategies of being an expert in productivity to get you the most out of business and life. Stever Robbins has been an entrepreneur since he was 14 years old. Currently, he is an executive coach, podcaster, author, and serial entrepreneur. His podcast has over 27,000,000 downloads and has been number one on the iTunes bestseller list. In this episode, Stever Robbins talks about changing your mindset, career planning, productivity, and using your creativity to do things. He also shares information about making podcasts unique and awesome, approaching time management, and measuring output in life satisfaction. Listen to this episode to gain insights into creating a path for a successful career and relationships. Tune in. The show notes, including the transcript and checklist to this episode, are at .
info_outline Why Data-First Marketing with Janet Driscoll Miller 03/09/2022
Why Data-First Marketing with Janet Driscoll Miller Data needs to be at the center of everything you are doing with marketing. On today's Marketing Speak episode, Janet Driscoll Miller and I delve deeper into data-driven marketing. We discuss the importance of data to meet the end goals of an organization and how to make sure that the marketing department has a voice and a seat at the table when it comes to the decisions a company makes about its future and its budgeting. Janet is the president and CEO of a digital marketing agency, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. Janet has over twenty-five years of digital marketing experience and is a graduate of James Madison University. The show notes, including the transcript and checklist to this episode, are at .
info_outline Transforming Beliefs That Don't Serve with Ken Dubner 03/02/2022
Transforming Beliefs That Don't Serve with Ken Dubner We all have deep-rooted fears that sometimes influence our daily lives. What if you could stop those fears that hold you back to help open to new possibilities? Today, my guest talks about the subconscious hypnosis techniques to promote healing and create a better and more positive future. Ken Dubner is an expert at hypnotherapy, hypnotism, and NLP or neuro-linguistic programming. He is a speaker, a certified Master hypnotist, and an NLP (Neuro-Linguistic Programming) Master practitioner. He is the CEO and founder of Mind Training Solutions and was a comic for A&E. In this episode, Ken Dubner talks about what real hypnosis is and teaches us healing methods that help thousands of people and techniques of changing, reframing and restructuring your mindset. Listen to this life-changing episode and know that you can open yourself to better opportunities. The show notes, including the transcript and checklist to this episode, are at .
info_outline Capture and Express Big Ideas through Sketchnotes with Mike Rohde 02/23/2022
Capture and Express Big Ideas through Sketchnotes with Mike Rohde Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and ideas to help us remember the lessons, relive the moments, and develop an observational perspective. Mike Rohde is a designer, author, speaker, illustrator, and sketchnoter extraordinaire. He professionally designs with Gomoll Research + Design, illustrated the New York Times bestseller REWORK, and has spoken at SXSW. In this episode, Mike talks about having a very detailed, organized view of capturing and remembering moments. He recommends using sketchnotes which is a highly creative and effective way of expanding the vocabulary to capture ideas beyond just writing things to draw something. They amplify notes with layouts, drawings, various fonts, and important details. He further explains that anyone, artistically inclined or challenged, can benefit from taking stylized notes, even for personal use. Tune in to this episode to know how to relive memories and document them interestingly and creatively. The show notes, including the transcript and checklist to this episode, are at .
info_outline The Ins and Outs of Online Marketplaces with Elizabeth Marsten 02/16/2022
The Ins and Outs of Online Marketplaces with Elizabeth Marsten The retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other service lines, like Walmart, InstaCart, and Target. Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she is building out program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger and Criteo Retail Media. The show notes, including the transcript and checklist to this episode, are at .
info_outline Being Intentional in Everything You Do with Ephraim Olschewski 02/09/2022
Being Intentional in Everything You Do with Ephraim Olschewski Start seeing life's possibilities, move with intentionality, and begin to think that we are always creating something. Today's guest talks about living life with intention and purpose to make a difference and have a better outcome. Ephraim Olschewski is a high-level coach for entrepreneurs and businesses. He is an expert at sales, business processes, mindset shifts, intentionality, and making incredible distinctions that will change every aspect of your life. Ephraim talks about bringing intentionality to life and becoming more committed and complete in this episode. He also speaks about workability, using affirmation for positivity and the importance of having consistency with your words and actions. Tune in and find what works for you to become more successful and live life with purpose. The show notes, including the transcript and checklist to this episode, are at .
info_outline The Nomadic Marketer with Andre and Anita Chaperon 02/02/2022
The Nomadic Marketer with Andre and Anita Chaperon Do you want the freedom to live your own life, travel around the world, and live anywhere you want? Today’s guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this episode, they share tips for business abroad, banking overseas, and taxes. They also share the importance of having a business coach to help with strategic planning and business growth. Furthermore, they also discuss hormonal problems, therapy, and tests. Listen to this episode to know more about being mentally and physically better at enhancing your business globally. Tune in. The show notes, including the transcript and checklist to this episode, are at .
info_outline Getting TV and Media Appearances with Chris Winfield 01/26/2022
Getting TV and Media Appearances with Chris Winfield Social proof is one of the most vital indicators that you're somebody important in your industry. When you have affiliations with media giants like Good Morning America, The New York Times, Forbes, and the like, it automatically sets you apart. In today's episode, my guest Chris Winfield discusses why this is so important for every entrepreneur or influencer. He's here to talk about his event on January 31st as well. It's called the Be On TV Bootcamp, and you can find more info and register here: . Chris is a contributor for INC. and host of a show for Entrepreneur Magazine. Chris has shown clients – including people from companies like Disney, Bai Brands, Virgin, Intuit, Cali'Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline The Art of Listening and Maneuvering Difficult Conversations with Mark Goulston 01/19/2022
The Art of Listening and Maneuvering Difficult Conversations with Mark Goulston We all experience difficult and unpleasant conversations in our lives. Today, our guest will share his understanding of noticing people when they get emotionally upset and apply de-escalation techniques. Dr. Mark Goulston is the Founder of Heal the World, One Conversation at a Time, #1 internationally best-selling author of six books. He's been a UCLA professor for 20 years, trains FBI hostage negotiators and is a trained psychiatrist. The man is unstoppable. In this episode, Mark explains the importance of using conversation deepeners, the persuasion cycle, and the mirror neuron gap. Listen to this episode as Mark gives us the strategies to make smooth conversations smoother and communicate on a deeper level. The show notes, including the transcript and checklist to this episode, are at .
info_outline Down To Earth, Not Down and Dirty with Ross Dunn 01/12/2022
Down To Earth, Not Down and Dirty with Ross Dunn Ross Dunn is the CEO of StepForth Web Marketing and Co-Founder of First.Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM, formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google's John Mueller. It's a treat to interview a former client and look back at all the things that we've accomplished while working together. Tune in as Ross and I cover various topics - from SEO, website redesigns, conversion, closing sales techniques, to even impostor syndrome! The show notes, including the transcript and checklist to this episode, are at .
info_outline Go Big or Go Home with Jeff Hoffman 01/05/2022
Go Big or Go Home with Jeff Hoffman Jeff Hoffman is a successful entrepreneur, worldwide motivational speaker, bestselling author, and Hollywood film producer. Jeff has been part of many well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. Sending your message out there hoping people will respond positively is nerve-wracking. In today’s Marketing Speak episode, Jeff delves into one of the winning formulas of creating marketing campaigns that will get people to line up and say, “I want in.” Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline A Lifestyle You Deserve with Shanda Sumpter 12/29/2021
A Lifestyle You Deserve with Shanda Sumpter What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don’t burn them out. She is a coach, speaker, and author. Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! She is also the creator of the wildly popular Zone Event. You may have heard this interview on my other show, Get Yourself Optimized, but you’ll want to listen again so you can achieve your true freedom lifestyle. The show notes, including the transcript and checklist to this episode, are at .
info_outline It’s About Status with Scott Eck 12/22/2021
It’s About Status with Scott Eck Did you know that joining the theater can teach you how to become a great leader? Today’s guest is Scott Eck, founder, and CEO of Leadership Masters. He’s helped create leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm, and Lockheed Martin. You may be wondering what theater has to do with leadership. It’s based on an idea called sociodrama, developed by a student of Sigmund Freud. By roleplaying key figures in high-stakes situations, Scott is able to completely immerse his students in extraordinary circumstances to help them experience the actions and behaviors of great leaders. Tune in as we explain more on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at .
info_outline The Role of Intuition in Marketing with Ava Carmichael 12/15/2021
The Role of Intuition in Marketing with Ava Carmichael While digital marketing certainly requires plenty of experience and stat-checking, it helps to rely on your intuition as well. Ava Carmichael knows all about using intuition to build a personal brand and align your marketing strategy with it. Ava Carmichael is a creator, entrepreneur, brand builder, and fashion designer turned full-time digital marketer. Her clients and colleagues have called her a magician and a marketing unicorn. She uses intuition in every aspect of her life, including business and marketing. Listen to this podcast to learn more about intuition and digital marketing. The show notes, including the transcript and checklist to this episode, are at .
info_outline Hacking Your Productivity with Nir Eyal 12/08/2021
Hacking Your Productivity with Nir Eyal Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more. Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. You may have already heard this interview on my other show, Get Yourself Optimized, but you’ll definitely want to listen again so you can boost your productivity even more! The show notes, including the transcript and checklist to this episode, are at .
info_outline How to Master Content Marketing with Lindsey Anderson 12/01/2021
How to Master Content Marketing with Lindsey Anderson Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What’s the difference between SEO, paid advertising, affiliate marketing, and content marketing? They all fall under the marketing umbrella, but they require unique strategies to make them work well. Our guest, Lindsey Anderson, shares the best ways to create a loyal audience through your social media platforms and emails. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Cutting-Edge Marketing Tools with Josh Greene 11/24/2021
Cutting-Edge Marketing Tools with Josh Greene Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It’s important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline The Latest SEO Strategies with Lily Ray 11/17/2021
The Latest SEO Strategies with Lily Ray SEO algorithms are constantly changing, and frankly, Google’s guidelines aren’t stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today’s episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google’s quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You’ll get some great tips for updating your SEO tactics and increasing your site traffic. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline Maintaining Integrity in Digital Marketing with Lauren Pawell 11/10/2021
Maintaining Integrity in Digital Marketing with Lauren Pawell On today’s episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in point, she generated over $262,000 in sales for a client using only nine emails. If you’re looking to generate more leads, this Marketing Speak jam-packed session is for you. Tune in. The show notes, including the transcript and checklist to this episode, are at .