Marketing Speak®
Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com
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533. The New eCommerce with Pinny Gniwisch
12/24/2025
533. The New eCommerce with Pinny Gniwisch
What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer culture burns out (from someone who interviewed a 600K-follower influencer) How to use AI without losing your competitive edge (hint: your gut still matters more) The difference between traditional advertising and digital marketing (and why it matters) How Kabbalah principles apply to everyday business decisions This episode is packed with wisdom that bridges ancient spiritual principles with modern marketing metrics. Listen now! The show notes, including the transcript and checklist to this episode, are at .
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532. 10X SEO Growth: A Case Study with Keith McMaster
12/17/2025
532. 10X SEO Growth: A Case Study with Keith McMaster
From family gig work to a national acquisition in 30 years. 🚀 Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith volunteered to hot-seat his "old and dated" website during one of Jay Abraham's courses, he got brutally honest feedback. Instead of being defensive, he leaned in and completely transformed his digital presence. The results: ✅ Website became a 24/7 automated marketing funnel ✅ Went from invisible to top of search rankings in key markets ✅ Scaled operations without proportional staff increases ✅ Built a business so efficient and scalable that acquirers came knocking In this Marketing Speak case study episode, Keith and I break down the exact SEO strategy, content approach, and technical optimizations that transformed a family business into an acquisition target. Listen now to learn how to build your website into an automatic sales tool that works while you sleep! 🎧 The show notes, including the transcript and checklist to this episode, are at .
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531. A Case Study On Personal Branding with Greg Merrilees
12/10/2025
531. A Case Study On Personal Branding with Greg Merrilees
Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand website—from a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients. Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than just collect testimonials, the bridging page strategy for managing multiple brand properties, why every page needs one clear and relevant call-to-action, and how to customize social proof for maximum impact on each specific page. If you're being found online but not getting the caliber of clients you deserve, your personal brand website is likely the bottleneck. This episode is a masterclass in fixing that. The show notes, including the transcript and checklist to this episode, are at .
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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
12/03/2025
530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ✅ Multi-site brand presence beats keyword rankings ✅ Understanding base models matters more than tracking 2000 prompts ✅ Technical SEO is more critical than ever (not less) ✅ Browser wars are back—and they're about AI agents After 22 years in SEO—from agency director to affiliate marketer to SaaS founder—Mark has an unusually clear view of where we're actually heading. What's your experience with AI workflows? Working as promised or quietly shelved? The show notes, including the transcript and checklist to this episode, are at .
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529. What AI Really Thinks of Your Brand with Dan Petrovic
11/26/2025
529. What AI Really Thinks of Your Brand with Dan Petrovic
"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speak—and it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be TRAINED on your brand associations. Even without backlinks, content seeding influences: Model training data Grounding citations Brand mention frequency Selection rate when models choose what to recommend Dan's been in SEO since before Google existed. His 2013 prediction that we'd "chat to Google by 2023"? Spot on. Now he's building tools (AI Rank, Tree Walker, semantic compression) that reveal: ✓ Where models lack confidence in your brand ✓ What competing brands do they associate with your entities ✓ Which geographic/contextual biases are blocking visibility If you're a CMO, brand manager, or SEO professional and you're not thinking about how AI models perceive your brand, you're about to get disrupted. The show notes, including the transcript and checklist to this episode, are at .
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528. Discover Your Why with Dr. Gary Sanchez
11/19/2025
528. Discover Your Why with Dr. Gary Sanchez
When your brand sounds like, “Yeah, we do that too,” you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to: Turn your WHY into a clear, compelling brand message Hire and promote based on natural motivation, not just résumés Build teams who love their roles instead of burning out in them If you want more than clever copy—if you want a brand and culture that actually fit who you are—this conversation is for you. The show notes, including the transcript and checklist to this episode, are at .
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527. The Business of Awakening with Stephan Spencer
11/12/2025
527. The Business of Awakening with Stephan Spencer
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the intention to "reveal light" How trusting your gut is actually receiving divine guidance (not just random intuition) The NetConcepts pivot from web agency to SEO powerhouse after the Target audit Whether you believe in spiritual business practices or not, I offer a compelling invitation: Try it as an experiment. Get into a high vibration and ask for guidance on which prospect to contact. What's the worst that could happen? You might just double your sales. Repeatedly. 📈 The show notes, including the transcript and checklist to this episode, are at .
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526. Curate Your Google Presence with Stephan Spencer
11/05/2025
526. Curate Your Google Presence with Stephan Spencer
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: → Why content publishers often outrank established industry brands (and what to learn from them) → How to identify indirect competitors with superior SEO knowledge → The SparkToro tool that reveals exactly which hashtags your audience is using → Why your personal website matters more than just having an "About the Founder" page Based on my work with major brands over three decades, I share proven strategies to ensure everything on page one—for both your personal name AND your company—either supports your narrative or gets pushed off entirely. This isn't about gaming the system. It's about strategic positioning that builds lasting digital authority. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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525. AI Myths and SEO Truths with Eric Enge
10/29/2025
525. AI Myths and SEO Truths with Eric Enge
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ✅ Why 25-30% efficiency gains (not 4x productivity) is the realistic target ✅ What large language models do exceptionally well vs. where they consistently fall short ✅ Why link building isn't dead and multi-channel presence matters more than ever ✅ How covering low search volume topics demonstrates true expertise ✅ The real truth about Google's "just create great content" advice If you're tired of empty AI promises and want strategies that deliver real results, this conversation will recalibrate your approach. The show notes, including the transcript and checklist to this episode, are at .
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524. Stop Setting 5 Year Goals with Todd Herman
10/22/2025
524. Stop Setting 5 Year Goals with Todd Herman
Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home for me: → Your calendar reveals whether you're getting results → Most "goals" are actually just projects—and the distinction matters enormously → Theme days (Marketing Mondays, Financial Fridays) create momentum through batching → Meetings without all decision-makers present are just expensive gossip sessions If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening. The show notes, including the transcript and checklist to this episode, are at .
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523. The AI-Powered Agency with Melissa Morris
10/15/2025
523. The AI-Powered Agency with Melissa Morris
📉 Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to fix it—fast. The show notes, including the transcript and checklist to this episode, are at .
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522. Turn Podcast Episodes into Clients with Stephan Spencer
10/08/2025
522. Turn Podcast Episodes into Clients with Stephan Spencer
🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster’s guide to turning transcripts into SEO machines • How to clone your content with the “Evil Twin” strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn’t matter. If you’re podcasting without a strategy, you’re podcasting blind. ▶️ Listen now. Your podcast deserves better than page 9 of Google. The show notes, including the transcript and checklist to this episode, are at .
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521. From Hobby to Empire: A Case Study with Greg Merrilees
10/01/2025
521. From Hobby to Empire: A Case Study with Greg Merrilees
While everyone’s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google’s traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at .
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520. What AI Knows About You with Dixon Jones
09/24/2025
520. What AI Knows About You with Dixon Jones
The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings. Here's the reality: When someone asks ChatGPT or Claude for business recommendations, the decision happens in the AI response - not after clicking your website. Dixon's new tool audits what AI actually knows about your business versus competitors, revealing critical gaps that could cost you customers. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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519. Freedom from the Grind with Sagi Shrieber
09/17/2025
519. Freedom from the Grind with Sagi Shrieber
What if putting yourself first actually grew your business instead of hurting it? Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time before any client meetings. The counterintuitive result: Higher productivity, better client relationships, and sustainable growth without burnout. In our latest Marketing Speak episode, Sagi reveals why most entrepreneurs have it backwards and shares his exact framework for setting boundaries that actually increase revenue. 🎧 Listen now! The show notes, including the transcript and checklist to this episode, are at .
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518. Mastering AI with Danny Iny
09/10/2025
518. Mastering AI with Danny Iny
Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. In our latest Marketing Speak conversation, Danny shares his contrarian framework for turning AI into a strategic thinking partner that amplifies your unique perspective rather than creating generic outputs everyone else can produce. Stop trying to save time and start expanding what's possible within the time you have. Listen to discover how to position yourself advantageously in an AI-driven economy! The show notes, including the transcript and checklist to this episode, are at .
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517. The New SEO: Adapt or Die with John Shehata
09/03/2025
517. The New SEO: Adapt or Die with John Shehata
AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at .
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516. The Bestseller Blueprint with Alex Strathdee
08/27/2025
516. The Bestseller Blueprint with Alex Strathdee
🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to use Amazon & Meta ads strategically to scale. 🎧 Listen now to learn how to turn your book into a lead-gen engine! The show notes, including the transcript and checklist to this episode, are at .
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515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
08/20/2025
515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website into a conversion powerhouse. Key breakthrough: When you have a high-ticket service, your brand MUST match that price point. Clean minimalism often reads as cheap or untrustworthy. The strategic redesign included: ✅ Real team photos (not stock imagery) ✅ Social proof above the fold ✅ Strategic content organization ✅ Conversion-optimized user journeys Result: Traffic doubled, keyword rankings soared, and lead quality improved dramatically. Ready to stop leaving money on the table with an under-performing website? 🎧 Listen to the full teardown on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at .
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514. To 7 Figures and Beyond! with Dustin Riechmann
08/13/2025
514. To 7 Figures and Beyond! with Dustin Riechmann
While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time. His unconventional strategies: 🎯 Using podcast guesting for "relationship arbitrage" 🎯 Training AI on private client calls (not public content) 🎯 Non-dominant hand writing for breakthrough insights 🎯 Prayer before every AI session for better results The game-changer: One podcast appearance led to a Walmart deal AND his first coaching client. That's the exponential power of human-to-human marketing. Want to build your own relationship-driven business? Marketing Speak episode 514 breaks down his complete system. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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513. AI-Powered Marketing Strategy with Lauren Pawell
08/06/2025
513. AI-Powered Marketing Strategy with Lauren Pawell
💡 The marketing game isn't just changing—it's being completely rewritten. Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients. From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that are transforming how fractional CMOs deliver results. She reveals why traditional social media is dead (hello, "interest media"), how to turn 45-minute interviews into viral 90-second reels, and why your first AI output should never be your final output. The bottom line: Lean teams with AI can now outmaneuver massive marketing budgets. Ready to future-proof your marketing? Listen now! The show notes, including the transcript and checklist to this episode, are at .
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512. Building Trust Through Design: A Case Study with Greg Merrilees
07/30/2025
512. Building Trust Through Design: A Case Study with Greg Merrilees
🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes this with strategic questioning, authentic branding, and conversion funnels that actually work. The proof? Organic traffic skyrocketing, keyword rankings climbing, and lead generation hitting all-time highs. This Marketing Speak episode is packed with actionable insights for any service business ready to level up! The show notes, including the transcript and checklist to this episode, are at .
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511. Find Your Linchpin with Israel Duran
07/23/2025
511. Find Your Linchpin with Israel Duran
🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth. His insight? Most entrepreneurs keep trying new containers (strategies) without fixing the holes. They chase shiny objects instead of identifying their linchpin leak - whether it's branding, marketing, sales, operations, or mindset. Key takeaways from our conversation: ✅ The 4 C's of content creation that separate you from the noise ✅ Why building your own platform trumps social media dependency ✅ How to leverage existing viral content for rapid growth ✅ The spiritual partnership that transformed his entire approach to business Ready to identify your business leak? Listen to Episode 511 now. The show notes, including the transcript and checklist to this episode, are at .
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
07/16/2025
510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework. The result? Brandon Yosha went from signing 12 cases per YEAR to 23 cases in a single MONTH. If your website isn't converting visitors into clients, this case study reveals the exact strategies that work. 🎧 Listen to our complete breakdown on Marketing Speak Episode 510. The show notes, including the transcript and checklist to this episode, are at .
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
07/09/2025
509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords. The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors. Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y. The result? A website that doesn't just look professional - it actually helps people while driving business growth. Full case study details are in our latest Marketing Speak episode. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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508. Business Is a Spiritual Game with Meny Hoffman
07/02/2025
508. Business Is a Spiritual Game with Meny Hoffman
After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, not collect dust on walls. Key insight: "Every company has a culture—even if default is also a culture. The question is: will you be intentional about what you build?" His framework helped a 600-employee client unify its culture across four locations in just four months. Listen to Marketing Speak Episode 508 to discover Meny's actionable strategies for building an intentional culture that drives results, not just engagement surveys. The show notes, including the transcript and checklist to this episode, are at .
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
06/25/2025
507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) ✅ Implemented side cart upsells for instant AOV boost ✅ Removed ALL distractions from checkout pages ✅ Built a community around brand vs. generic discounts Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do. Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase. What's your biggest website conversion challenge? 👇 The show notes, including the transcript and checklist to this episode, are at .
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506. The Future of Search Isn’t Search with Kevin Indig
06/18/2025
506. The Future of Search Isn’t Search with Kevin Indig
Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these. Don't get left behind in the AI revolution. Listen to episode 506 now! The show notes, including the transcript and checklist to this episode, are at .
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505. Selling With Stories with Lisa Bloom
06/11/2025
505. Selling With Stories with Lisa Bloom
🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment. Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them. Ready to transform your sales approach? Listen to episode 505, where Lisa reveals the seven stories every business needs. The show notes, including the transcript and checklist to this episode, are at .
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504. From Setbacks to Superfans with Pat Flynn
06/04/2025
504. From Setbacks to Superfans with Pat Flynn
From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step. This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year. Most powerful takeaway: "There's no unique messages, there's only unique messengers." 🎧 Discover Pat's complete roadmap for building genuine connections that no AI can replicate in this latest Marketing Speak episode! The show notes, including the transcript and checklist to this episode, are at .
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