533. The New eCommerce with Pinny Gniwisch
Marketing Speak®
What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer culture burns out (from someone who interviewed a 600K-follower influencer) How to use AI without losing your competitive edge (hint: your gut still matters more) The difference between traditional advertising and digital marketing (and why it matters) How Kabbalah principles apply to everyday...
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532. 10X SEO Growth: A Case Study with Keith McMaster
Marketing Speak®
From family gig work to a national acquisition in 30 years. 🚀 Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith volunteered to hot-seat his "old and dated" website during one of Jay Abraham's courses, he got brutally honest feedback. Instead of being defensive, he leaned in and completely transformed his digital presence. The results: ✅ Website became a 24/7 automated marketing funnel ✅ Went from...
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531. A Case Study On Personal Branding with Greg Merrilees
Marketing Speak®
Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand website—from a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients. Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than...
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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
Marketing Speak®
🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ✅ Multi-site brand presence beats keyword rankings ✅ Understanding base models matters more than tracking 2000 prompts ✅ Technical SEO is more critical than ever (not less) ✅ Browser wars are back—and they're about AI agents After 22 years in...
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529. What AI Really Thinks of Your Brand with Dan Petrovic
Marketing Speak®
"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speak—and it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be TRAINED on your brand associations. Even without backlinks, content seeding influences: Model training data Grounding citations Brand mention frequency Selection rate when models choose what to recommend Dan's been in SEO since before Google existed. His 2013 prediction that we'd "chat to...
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528. Discover Your Why with Dr. Gary Sanchez
Marketing Speak®
When your brand sounds like, “Yeah, we do that too,” you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to: Turn your WHY into a clear, compelling brand message Hire and promote based on natural motivation, not just résumés Build teams who love their roles instead of burning out in them If you want more than clever copy—if you want a brand and culture that...
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527. The Business of Awakening with Stephan Spencer
Marketing Speak®
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the...
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526. Curate Your Google Presence with Stephan Spencer
Marketing Speak®
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: ...
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525. AI Myths and SEO Truths with Eric Enge
Marketing Speak®
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ✅ Why 25-30% efficiency gains (not 4x productivity) is the...
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524. Stop Setting 5 Year Goals with Todd Herman
Marketing Speak®
Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home...
info_outlineDo you want the freedom to live your own life, travel around the world, and live anywhere you want? Today’s guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this episode, they share tips for business abroad, banking overseas, and taxes. They also share the importance of having a business coach to help with strategic planning and business growth. Furthermore, they also discuss hormonal problems, therapy, and tests. Listen to this episode to know more about being mentally and physically better at enhancing your business globally. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/328.