386. SEO Working Session for Silicon Valley Startups with Stephan Spencer
Release Date: 03/01/2023
466. From Browsers to Buyers with Jason Friedman
Marketing Speak
Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences. Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting...
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465. Monetize Your Content with Bjork Ostrom
Marketing Speak
Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content...
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464. Leveraging AI as a Podcaster with Spencer Shaw
Marketing Speak
Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences. Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to...
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463. Building an Empire with Loving Kindness with David Henzel
Marketing Speak
In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth. David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences. After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company...
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462. Imbue Authenticity in Marketing with Suzanne Reilley
Marketing Speak
In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing. Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys. Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy. Suzanne also shares her thoughts...
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461. Scaling to 12 Million Monthly Visits with Chris Parker
Marketing Speak
🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀 Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton. In our conversation, we delve into...
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460. Speak Masterfully with Joel Weldon
Marketing Speak
Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes. As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of...
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459. Become Legally Bulletproof with Heather Pearce Campbell
Marketing Speak
Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses. Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue...
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458. Marketing in a Zero-Click World with Rand Fishkin
Marketing Speak
Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin. This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a...
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457. The Entrepreneur’s Playbook with John Ratliff
Marketing Speak
Curiosity and emotional intelligence are the keys to entrepreneurial success. 🌟💼 In our latest episode of Marketing Speak, we feature visionary founder and CEO John Ratliff to discuss the driving forces behind successful entrepreneurship. As the CEO of AlignFive, John specializes in helping business owners navigate complex mergers and acquisitions (M&A) processes. His deep focus on pattern recognition and emotional intelligence provides a competitive edge in negotiations, enabling entrepreneurs to effectively sell their companies. John shares invaluable insights on pattern...
info_outlineI am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields.
Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground implementation of SEO and conversion optimization. Today’s episode offers vital SEO knowledge and actionable steps. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/386.