Marketing Speak
🤖 AI is revolutionizing everything. In this episode of the Marketing Speak podcast, we have a compelling discussion with Howard Getson, the founder and CEO of Capitallogix. We delve into the frameworks for future business planning, focusing on anticipating innovations and embracing inevitable technological changes, particularly the transformative potential of AI. Howard illuminates the importance of leveraging AI to streamline operations and enhance decision-making and performance across various industries. He emphasizes the importance of evolving capabilities into scalable platforms and...
info_outline 468. Create Repeat Customers with Dov GordonMarketing Speak
It's always a pleasure to engage in deep conversations with industry experts like Dov Gordon. Recently, on the Marketing Speak podcast, Dov shared invaluable insights on building sustainable marketing and selling systems. Dov Gordon is a recognized expert in creating strategic partnerships and joint ventures, leveraging his profound understanding of customer behavior to build effective, repeatable marketing systems. Observing a gap in conventional, charisma-driven marketing approaches, Dov founded the Joint Venture Mastermind (JVMM) community to connect small business owners, coaches,...
info_outline 467. Nail Your Pitch with Sam HornMarketing Speak
Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions. Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career to helping individuals and businesses communicate with impact. Her journey started on a groundbreaking note as the co-founder of the Maui Writers Conference, where hopeful authors could pitch directly to industry decision-makers. Over time, her...
info_outline 466. From Browsers to Buyers with Jason FriedmanMarketing Speak
Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences. Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting...
info_outline 465. Monetize Your Content with Bjork OstromMarketing Speak
Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content...
info_outline 464. Leveraging AI as a Podcaster with Spencer ShawMarketing Speak
Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences. Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to...
info_outline 463. Building an Empire with Loving Kindness with David HenzelMarketing Speak
In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth. David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences. After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company...
info_outline 462. Imbue Authenticity in Marketing with Suzanne ReilleyMarketing Speak
In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing. Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys. Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy. Suzanne also shares her thoughts...
info_outline 461. Scaling to 12 Million Monthly Visits with Chris ParkerMarketing Speak
🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀 Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton. In our conversation, we delve into...
info_outline 460. Speak Masterfully with Joel WeldonMarketing Speak
Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes. As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of...
info_outlineAs the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018.
Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale.
If you’re curious to know how successful YouTube ads are made, you’ll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/388.