500. Building Relevance and Resilience into Your SEO with Stephan Spencer
Marketing Speak
MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence. We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now! The show...
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499. Intuition in Business With Jennifer Lyall
Marketing Speak
Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence. This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System. Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success! The show notes, including the transcript and checklist...
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498. Existential Marketing with Mordy Oberstein
Marketing Speak
Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s...
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497. Sharpen Your Mental Edge with Mike Zeller
Marketing Speak
Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode. 🎧 Listen now to discover: The...
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496. Decoding Search Patterns with Dr. Pete Meyers
Marketing Speak
🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape. His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success...
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495. You Need a Second Brain with Tiago Forte
Marketing Speak
Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity,...
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494. The Future of Search Is Product-Led with Eli Schwartz
Marketing Speak
Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy. Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword...
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493. Think about Your Thinking with Dan Sullivan
Marketing Speak
We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and...
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492. Prompt Engineering for Better AI with Lior Weinstein
Marketing Speak
🚀 AI is not here to replace you—it’s here to replace those who don’t use it. Businesses that fail to integrate AI-driven solutions into their workflow are at risk of losing a competitive edge. In the latest Marketing Speak episode, Lior Weinstein, serial entrepreneur & fractional CTO, reveals how companies can future-proof operations, streamline efficiency, and replace outdated SaaS with custom AI solutions. Discover how AI agents can: ✅ Automate meetings & workflow ✅ Optimize business operations for speed & cost-efficiency ✅ Replace costly SaaS tools with in-house...
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491. How to Rebuild After Losing Everything with Peter Sage
Marketing Speak
From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He...
info_outlineSometimes life throws us significant curveballs and we’re left with no choice but to start over. This can feel devastating, but according to today’s Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you’ve been and where you want to go — the only way is up.
Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she’s transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy’s growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/409.