423. Confessions of a Conference Organizer with Kelvin Newman
Release Date: 11/15/2023
539. Cutting-Edge AEO Strategies with Patrick Stox
Marketing Speak®
🚀 What if you could fix technical SEO issues with the push of a button? I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to automatically fix canonical tags, redirects, and internal links without ever touching their CMS. But here's what really caught my attention: Patrick revealed that 5 of Ahrefs' top 6 performing posts last year were data studies. Why? Because AI search systems are prioritizing original research and...
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538. Trust is a Growth Strategy with Dov Gordon
Marketing Speak®
Growth doesn't slow because expertise disappears. It slows when trust erodes. In this episode of Marketing Speak, I sat down with Dov Gordon, founder of JV Grow, who has spent 15 years building a tightly curated community for established entrepreneurs who grow through joint ventures that actually work. Dov shares why broad messaging like "get more clients consistently" no longer works, and what narrowly focused messages build trust faster in today's skeptical marketplace. If you're an intermediate or advanced marketer using joint ventures to grow, this episode reveals the partnership...
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537. KPIs for AEO with Duane Forrester
Marketing Speak®
🚨 ChatGPT updates twice as fast as Google. Are you tracking the right metrics? Former Bing Webmaster Tools architect Duane Forrester just revealed a critical finding: Out of 50 queries tracked for one client, ChatGPT cited them ZERO times. Not mentioned, not paraphrased, not included at all. The old SEO playbook won't cut it in the AI era. In this week's Marketing Speak episode, Duane reveals the 12 new KPIs you need to track for Answer Engine Optimization (AEO)—metrics like chunk retrieval frequency, semantic density score, and vector index presence rate. Many businesses struggling with...
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536. Intentional Marketing in the AI Era with Stephan Spencer
Marketing Speak®
In a world where ChatGPT can write 50,000 words in 5 minutes, how do you create content that actually ranks and converts? In this week's Marketing Speak episode, I reveal my framework for the AI era—and it's not what you'd expect. Instead of fighting AI with more tactics, I advocate for plugging into "Universal Intelligence" for truly original insights, writing for the "linkerati" and not just your audience or search engines, creating curiosity gaps that make influencers unable to resist linking, and coordinating cross-channel campaigns that leverage social for SEO gains. I also explain why...
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535. SEO in an AI World with Stephan Spencer
Marketing Speak®
Is SEO dead in the age of AI? Not even close. Google's AI overviews are literally making up statistics, citing fake sources, and providing dangerous medical advice. People are actively searching "how to turn off AI overviews" because they can't trust the results. I had an incredible conversation with Samantha Riley on her podcast Influence By Design, where we broke down why SEO is more critical than ever. While Google Ads stop working the moment you stop paying, SEO builds an actual ASSET. An asset that appears on your balance sheet. An asset that generates traffic for months or years, even if...
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534. Reverse Engineering Google Algorithms with Ryan Jones
Marketing Speak®
🔬 What happens when you analyze leaked search engine source code and build an SEO tool from it? You discover the entire industry has been optimizing wrong for years. Ryan Jones (Head of SEO at Razorfish) joined me on Marketing Speak to share what he learned from the Yandex and Google leaks. The truth is uncomfortable: while SEOs count keywords and stack H2 tags, search engines are plotting documents in vector space using machine learning. Here's what actually matters in 2025: 📊 Complete topic relevance (not single keyword optimization) 🎯 Semantic similarity scores using...
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533. The New eCommerce with Pinny Gniwisch
Marketing Speak®
What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer culture burns out (from someone who interviewed a 600K-follower influencer) How to use AI without losing your competitive edge (hint: your gut still matters more) The difference between traditional advertising and digital marketing (and why it matters) How Kabbalah principles apply to everyday...
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532. 10X SEO Growth: A Case Study with Keith McMaster
Marketing Speak®
From family gig work to a national acquisition in 30 years. 🚀 Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith volunteered to hot-seat his "old and dated" website during one of Jay Abraham's courses, he got brutally honest feedback. Instead of being defensive, he leaned in and completely transformed his digital presence. The results: ✅ Website became a 24/7 automated marketing funnel ✅ Went from...
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531. A Case Study On Personal Branding with Greg Merrilees
Marketing Speak®
Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand website—from a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients. Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than...
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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
Marketing Speak®
🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ✅ Multi-site brand presence beats keyword rankings ✅ Understanding base models matters more than tracking 2000 prompts ✅ Technical SEO is more critical than ever (not less) ✅ Browser wars are back—and they're about AI agents After 22 years in...
info_outlineYou should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences.
Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships.
Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.