526. Curate Your Google Presence with Stephan Spencer
Marketing Speak
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: ...
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525. AI Myths and SEO Truths with Eric Enge
Marketing Speak
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ✅ Why 25-30% efficiency gains (not 4x productivity) is the...
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524. Stop Setting 5 Year Goals with Todd Herman
Marketing Speak
Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home...
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523. The AI-Powered Agency with Melissa Morris
Marketing Speak
📉 Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to fix it—fast. The show notes, including the transcript and checklist to this episode, are at .
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522. Turn Podcast Episodes into Clients with Stephan Spencer
Marketing Speak
🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster’s guide to turning transcripts into SEO machines • How to clone your content with the “Evil Twin” strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn’t matter. If you’re podcasting without a strategy,...
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521. From Hobby to Empire: A Case Study with Greg Merrilees
Marketing Speak
While everyone’s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google’s traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at .
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520. What AI Knows About You with Dixon Jones
Marketing Speak
The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings. Here's the reality: When someone asks ChatGPT or...
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519. Freedom from the Grind with Sagi Shrieber
Marketing Speak
What if putting yourself first actually grew your business instead of hurting it? Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time before any client meetings. The counterintuitive result: Higher productivity, better client relationships, and sustainable growth without burnout. In our latest Marketing Speak episode, Sagi reveals why most entrepreneurs have it backwards and shares his exact framework for setting boundaries that actually...
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518. Mastering AI with Danny Iny
Marketing Speak
Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. In our latest Marketing Speak conversation, Danny shares his contrarian framework for turning AI into a strategic thinking partner that amplifies your unique perspective rather than creating generic outputs everyone else can produce. Stop trying to save time and start...
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517. The New SEO: Adapt or Die with John Shehata
Marketing Speak
AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often...
info_outlineLearn how to leverage dashboards to simplify and scale your business growth! This week on Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth.
Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income.
In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth.
If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll come away with clarity on the exact metrics you need to track, paired with an actionable game plan for implementation. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/437.