Marketing Speak
Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business. Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities. From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's...
info_outline 473: AI-Powered Content and SEO with Bruce ClayMarketing Speak
AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay. Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web...
info_outline 472. Transforming Launches with Danielle WeilMarketing Speak
Aligning your strategy, offer, audience, and energy is crucial. In this episode of Marketing Speak, we feature expert copywriter Danielle Weil to delve into the magic of "divinely orchestrated meetings" and how they shape meaningful personal and business relationships. Danielle shares insightful stories and valuable lessons from her journey, highlighting her unique approach to copywriting and the "laptop lifestyle." They explore the importance of understanding audience beliefs for successful product launches and discuss the power of shifting these beliefs to align with product offerings....
info_outline 471. Motivate Through Incentives With John DwyerMarketing Speak
This week on the Marketing Speak podcast episode, we’re thrilled to dive into the world of incentive-based marketing with none other than John Dwyer, a visionary entrepreneur and mastermind behind some of the most innovative marketing campaigns. John illustrates a unique campaign that shows how understanding and capitalizing on customers' desires can lead to new business opportunities. He also emphasizes the importance of tailoring rewards to align with your target audience. For those managing smaller ventures, John offers 'done-for-you' promotions, including vacation programs and fuel...
info_outline 470. From Startup to Scale with Rob WallingMarketing Speak
Transforming from a software developer to a serial entrepreneur with six successful startups can seem daunting, but Rob Walling has shown us how it’s done. As highlighted in our latest Marketing Speak episode, his journey is packed with invaluable lessons for anyone in the entrepreneurial space. In this episode, you'll discover Rob's profound insights from founding six companies, authoring four books on entrepreneurship, and investing in over 190 startups. We explore the importance of balancing persistence with adaptability, the significance of market choice, and the necessity of developing...
info_outline 469. Using AI to Fuel Your Growth with Howard GetsonMarketing Speak
🤖 AI is revolutionizing everything. In this episode of the Marketing Speak podcast, we have a compelling discussion with Howard Getson, the founder and CEO of Capitallogix. We delve into the frameworks for future business planning, focusing on anticipating innovations and embracing inevitable technological changes, particularly the transformative potential of AI. Howard illuminates the importance of leveraging AI to streamline operations and enhance decision-making and performance across various industries. He emphasizes the importance of evolving capabilities into scalable platforms and...
info_outline 468. Create Repeat Customers with Dov GordonMarketing Speak
It's always a pleasure to engage in deep conversations with industry experts like Dov Gordon. Recently, on the Marketing Speak podcast, Dov shared invaluable insights on building sustainable marketing and selling systems. Dov Gordon is a recognized expert in creating strategic partnerships and joint ventures, leveraging his profound understanding of customer behavior to build effective, repeatable marketing systems. Observing a gap in conventional, charisma-driven marketing approaches, Dov founded the Joint Venture Mastermind (JVMM) community to connect small business owners, coaches,...
info_outline 467. Nail Your Pitch with Sam HornMarketing Speak
Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions. Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career to helping individuals and businesses communicate with impact. Her journey started on a groundbreaking note as the co-founder of the Maui Writers Conference, where hopeful authors could pitch directly to industry decision-makers. Over time, her...
info_outline 466. From Browsers to Buyers with Jason FriedmanMarketing Speak
Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences. Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting...
info_outline 465. Monetize Your Content with Bjork OstromMarketing Speak
Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content...
info_outlineCraft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman.
Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine.
In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.