450. Silicon Valley Secrets for Scaling with Gokul Rajaram
Release Date: 05/22/2024
533. The New eCommerce with Pinny Gniwisch
Marketing SpeakĀ®
What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer culture burns out (from someone who interviewed a 600K-follower influencer) How to use AI without losing your competitive edge (hint: your gut still matters more) The difference between traditional advertising and digital marketing (and why it matters) How Kabbalah principles apply to everyday...
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532. 10X SEO Growth: A Case Study with Keith McMaster
Marketing SpeakĀ®
From family gig work to a national acquisition in 30 years. š Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith volunteered to hot-seat his "old and dated" website during one of Jay Abraham's courses, he got brutally honest feedback. Instead of being defensive, he leaned in and completely transformed his digital presence. The results: ā Website became a 24/7 automated marketing funnel ā Went from...
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531. A Case Study On Personal Branding with Greg Merrilees
Marketing SpeakĀ®
Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decadesāand it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand websiteāfrom a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients. Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than...
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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
Marketing SpeakĀ®
šØ The AI hype cycle is colliding with realityāand most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ā Multi-site brand presence beats keyword rankings ā Understanding base models matters more than tracking 2000 prompts ā Technical SEO is more critical than ever (not less) ā Browser wars are backāand they're about AI agents After 22 years in...
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529. What AI Really Thinks of Your Brand with Dan Petrovic
Marketing SpeakĀ®
"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speakāand it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be TRAINED on your brand associations. Even without backlinks, content seeding influences: Model training data Grounding citations Brand mention frequency Selection rate when models choose what to recommend Dan's been in SEO since before Google existed. His 2013 prediction that we'd "chat to...
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528. Discover Your Why with Dr. Gary Sanchez
Marketing SpeakĀ®
When your brand sounds like, āYeah, we do that too,ā you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to: Turn your WHY into a clear, compelling brand message Hire and promote based on natural motivation, not just rĆ©sumĆ©s Build teams who love their roles instead of burning out in them If you want more than clever copyāif you want a brand and culture that...
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527. The Business of Awakening with Stephan Spencer
Marketing SpeakĀ®
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering valueāuninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the...
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526. Curate Your Google Presence with Stephan Spencer
Marketing SpeakĀ®
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised herāand it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: ...
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525. AI Myths and SEO Truths with Eric Enge
Marketing SpeakĀ®
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Engeāfounder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEOāto discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ā Why 25-30% efficiency gains (not 4x productivity) is the...
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524. Stop Setting 5 Year Goals with Todd Herman
Marketing SpeakĀ®
Most entrepreneurs have their calendars backwardsāand it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home...
info_outlineIn this Marketing Speak episode, pick the brain of a true tech titan! Our guest, Gokul Rajaram, who has steered companies like Facebook, Google, and Square, shares priceless insights on product engineering, software development, and harnessing the power of AI to supercharge your business.
Gokul Rajaram is a highly accomplished investor and entrepreneur known for his extensive work in the tech industry. Over the past 17 years, he has invested in over 300 companies, demonstrating his deep commitment and insight into the world of startups and innovation. Gokul is also known for developing the S.P.A.D.E framework to enhance transparency and decision-making within companies. With a robust background in internet technology and engineering, Gokul has influenced various fields, including marketing and software development.
In this episode, you'll discover:
š„ A proven framework for making critical business decisions
š„ How to run efficient, productive meetings that drive real progress
š„ Gokul's philosophy on helping others succeed
š„ And so much more!
Listen now and be inspired! š§āØ
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/450.