461. Scaling to 12 Million Monthly Visits with Chris Parker
Release Date: 08/07/2024
528. Discover Your Why with Dr. Gary Sanchez
Marketing SpeakĀ®
When your brand sounds like, āYeah, we do that too,ā you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to: Turn your WHY into a clear, compelling brand message Hire and promote based on natural motivation, not just rĆ©sumĆ©s Build teams who love their roles instead of burning out in them If you want more than clever copyāif you want a brand and culture that...
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527. The Business of Awakening with Stephan Spencer
Marketing SpeakĀ®
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering valueāuninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the...
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526. Curate Your Google Presence with Stephan Spencer
Marketing SpeakĀ®
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised herāand it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: ...
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525. AI Myths and SEO Truths with Eric Enge
Marketing SpeakĀ®
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Engeāfounder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEOāto discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ā Why 25-30% efficiency gains (not 4x productivity) is the...
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524. Stop Setting 5 Year Goals with Todd Herman
Marketing SpeakĀ®
Most entrepreneurs have their calendars backwardsāand it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home...
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523. The AI-Powered Agency with Melissa Morris
Marketing SpeakĀ®
š Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profitāand how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to fix itāfast. The show notes, including the transcript and checklist to this episode, are at .
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522. Turn Podcast Episodes into Clients with Stephan Spencer
Marketing SpeakĀ®
šØPodcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiableāeven if your download numbers are laughably low. šÆ Inside the episode: ā¢ The lazy podcasterās guide to turning transcripts into SEO machines ā¢ How to clone your content with the āEvil Twinā strategy ā¢ Why your client interviews should be stealth case studies ā¢ The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesnāt matter. If youāre podcasting without a strategy,...
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521. From Hobby to Empire: A Case Study with Greg Merrilees
Marketing SpeakĀ®
While everyoneās panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authorityānot just pretty websites. Learn the exact architecture that beats AI Overviews and Googleās traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at .
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520. What AI Knows About You with Dixon Jones
Marketing SpeakĀ®
The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings. Here's the reality: When someone asks ChatGPT or...
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519. Freedom from the Grind with Sagi Shrieber
Marketing SpeakĀ®
What if putting yourself first actually grew your business instead of hurting it? Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time before any client meetings. The counterintuitive result: Higher productivity, better client relationships, and sustainable growth without burnout. In our latest Marketing Speak episode, Sagi reveals why most entrepreneurs have it backwards and shares his exact framework for setting boundaries that actually...
info_outlinešļø Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! š
Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton.
In our conversation, we delve into our long-standing partnership, the importance of building genuine relationships, and the power of faith and generosity in business. š¤
Chris shares his journey of growing his website from 6 million to 12 million monthly visits through hard work, team efforts, and ethical strategies. He also discusses his upcoming book on data rights and privacy. šš Tune in to the full episode for more valuable insights! š§
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/461.