498. Existential Marketing with Mordy Oberstein
Marketing Speak
Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s...
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497. Sharpen Your Mental Edge with Mike Zeller
Marketing Speak
Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode. 🎧 Listen now to discover: The...
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496. Decoding Search Patterns with Dr. Pete Meyers
Marketing Speak
🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape. His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success...
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495. You Need a Second Brain with Tiago Forte
Marketing Speak
Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity,...
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494. The Future of Search Is Product-Led with Eli Schwartz
Marketing Speak
Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy. Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword...
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493. Think about Your Thinking with Dan Sullivan
Marketing Speak
We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and...
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492. Prompt Engineering for Better AI with Lior Weinstein
Marketing Speak
🚀 AI is not here to replace you—it’s here to replace those who don’t use it. Businesses that fail to integrate AI-driven solutions into their workflow are at risk of losing a competitive edge. In the latest Marketing Speak episode, Lior Weinstein, serial entrepreneur & fractional CTO, reveals how companies can future-proof operations, streamline efficiency, and replace outdated SaaS with custom AI solutions. Discover how AI agents can: ✅ Automate meetings & workflow ✅ Optimize business operations for speed & cost-efficiency ✅ Replace costly SaaS tools with in-house...
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491. How to Rebuild After Losing Everything with Peter Sage
Marketing Speak
From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He...
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490. A New Era in SEO with Cyrus Shepard
Marketing Speak
When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small...
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489. Upgrade Your Storytelling with Caroline Onyedinma
Marketing Speak
The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive...
info_outlineTransforming from a software developer to a serial entrepreneur with six successful startups can seem daunting, but Rob Walling has shown us how it’s done. As highlighted in our latest Marketing Speak episode, his journey is packed with invaluable lessons for anyone in the entrepreneurial space.
In this episode, you'll discover Rob's profound insights from founding six companies, authoring four books on entrepreneurship, and investing in over 190 startups. We explore the importance of balancing persistence with adaptability, the significance of market choice, and the necessity of developing a founder's intuition. Rob also discusses leveraging AI for efficiency, the nuances of bootstrapping versus venture capital, and the valuable lessons from his Kickstarter experience.
For more inspiring insights into navigating the startup landscape, entrepreneurship tips, and balancing persistence with adaptability, tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/470.