518. Mastering AI with Danny Iny
Marketing Speak
Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. In our latest Marketing Speak conversation, Danny shares his contrarian framework for turning AI into a strategic thinking partner that amplifies your unique perspective rather than creating generic outputs everyone else can produce. Stop trying to save time and start...
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517. The New SEO: Adapt or Die with John Shehata
Marketing Speak
AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often...
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516. The Bestseller Blueprint with Alex Strathdee
Marketing Speak
🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to use Amazon & Meta ads strategically to scale. 🎧 Listen now to learn how to turn your book into a lead-gen engine! The show notes, including the transcript and checklist to...
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515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
Marketing Speak
đź’ˇ "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website into a conversion powerhouse. Key breakthrough: When you have a high-ticket service, your brand MUST match that price point. Clean minimalism often reads as cheap or untrustworthy. The strategic redesign...
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514. To 7 Figures and Beyond! with Dustin Riechmann
Marketing Speak
While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time. His unconventional strategies: 🎯 Using podcast guesting for "relationship arbitrage" 🎯 Training AI on private client calls (not public content) 🎯 Non-dominant hand writing for breakthrough insights 🎯 Prayer before every AI session for better...
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513. AI-Powered Marketing Strategy with Lauren Pawell
Marketing Speak
💡 The marketing game isn't just changing—it's being completely rewritten. Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients. From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that are transforming how fractional CMOs deliver results. She reveals why traditional social media is dead (hello, "interest media"), how to turn 45-minute interviews into viral 90-second reels, and why...
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512. Building Trust Through Design: A Case Study with Greg Merrilees
Marketing Speak
🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes this with strategic questioning, authentic branding, and conversion funnels that actually work. The proof? Organic traffic skyrocketing, keyword rankings climbing, and lead generation hitting all-time...
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511. Find Your Linchpin with Israel Duran
Marketing Speak
🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth. His insight? Most entrepreneurs keep trying new containers (strategies) without fixing the holes. They chase shiny objects instead of identifying their linchpin leak - whether it's branding, marketing, sales, operations, or mindset. Key...
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
Marketing Speak
🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework. The result? Brandon Yosha went from...
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
Marketing Speak
đź’ˇ "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords. The breakthrough insight? When your audience is dealing with trauma...
info_outline🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth.
With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to use Amazon & Meta ads strategically to scale.
🎧 Listen now to learn how to turn your book into a lead-gen engine!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/516.