543. Resonance Over Reach with Jay Acunzo
Marketing Speak®
Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely. In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being commodities and start being irreplaceable. Jay shares: Why resonance beats reach every time, and how to build a business where clients come because they want you, not just someone who looks...
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542. How to Speak to Sell with Majeed Mogharreban
Marketing Speak®
Stop pitching from the stage. Start storytelling. Majeed Mogharreban shares how he engineers speeches so audiences imagine working with him—and hate imagining a future without him. Watch this @mktg_speak episode
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541. How To Use AI for Content Writing Authentically
Marketing Speak®
The businesses that thrive won't be the ones that let AI replace human creativity. They'll be the ones who use AI to amplify it. That distinction is everything — and it's at the heart of how we operate at Net Concepts. I've been in the SEO game for 30 years. I co-authored The Art of SEO (now in its 4th edition). And I can tell you that what we're living through with AI is one of the most significant shifts I've seen in my entire career. But with great power comes great responsibility — and most people are wielding this power recklessly. In this solo episode of Marketing Speak, I'm...
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540. The Case Against Psychology Hacks with Billy Broas
Marketing Speak®
The most important marketing question isn't "What works?" According to Billy Broas, it's "What are human beings?" Sounds philosophical? It is—and that's exactly the point. On Marketing Speak, Billy (creator of the Five Light Bulbs framework and marketing strategist for Tiago Forte, Ryan Deiss, and major science-focused companies) makes the case for argument-driven marketing over psychology-driven marketing. His manifesto challenges the industry norm: Stop treating people like lab rats to be hacked. Start making defensible arguments to intelligent human beings. The practical impact? ✓...
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539. Cutting-Edge AEO Strategies with Patrick Stox
Marketing Speak®
🚀 What if you could fix technical SEO issues with the push of a button? I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to automatically fix canonical tags, redirects, and internal links without ever touching their CMS. But here's what really caught my attention: Patrick revealed that 5 of Ahrefs' top 6 performing posts last year were data studies. Why? Because AI search systems are prioritizing original research and...
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538. Trust is a Growth Strategy with Dov Gordon
Marketing Speak®
Growth doesn't slow because expertise disappears. It slows when trust erodes. In this episode of Marketing Speak, I sat down with Dov Gordon, founder of JV Grow, who has spent 15 years building a tightly curated community for established entrepreneurs who grow through joint ventures that actually work. Dov shares why broad messaging like "get more clients consistently" no longer works, and what narrowly focused messages build trust faster in today's skeptical marketplace. If you're an intermediate or advanced marketer using joint ventures to grow, this episode reveals the partnership...
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537. KPIs for AEO with Duane Forrester
Marketing Speak®
🚨 ChatGPT updates twice as fast as Google. Are you tracking the right metrics? Former Bing Webmaster Tools architect Duane Forrester just revealed a critical finding: Out of 50 queries tracked for one client, ChatGPT cited them ZERO times. Not mentioned, not paraphrased, not included at all. The old SEO playbook won't cut it in the AI era. In this week's Marketing Speak episode, Duane reveals the 12 new KPIs you need to track for Answer Engine Optimization (AEO)—metrics like chunk retrieval frequency, semantic density score, and vector index presence rate. Many businesses struggling with...
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536. Intentional Marketing in the AI Era with Stephan Spencer
Marketing Speak®
In a world where ChatGPT can write 50,000 words in 5 minutes, how do you create content that actually ranks and converts? In this week's Marketing Speak episode, I reveal my framework for the AI era—and it's not what you'd expect. Instead of fighting AI with more tactics, I advocate for plugging into "Universal Intelligence" for truly original insights, writing for the "linkerati" and not just your audience or search engines, creating curiosity gaps that make influencers unable to resist linking, and coordinating cross-channel campaigns that leverage social for SEO gains. I also explain why...
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535. SEO in an AI World with Stephan Spencer
Marketing Speak®
Is SEO dead in the age of AI? Not even close. Google's AI overviews are literally making up statistics, citing fake sources, and providing dangerous medical advice. People are actively searching "how to turn off AI overviews" because they can't trust the results. I had an incredible conversation with Samantha Riley on her podcast Influence By Design, where we broke down why SEO is more critical than ever. While Google Ads stop working the moment you stop paying, SEO builds an actual ASSET. An asset that appears on your balance sheet. An asset that generates traffic for months or years, even if...
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534. Reverse Engineering Google Algorithms with Ryan Jones
Marketing Speak®
🔬 What happens when you analyze leaked search engine source code and build an SEO tool from it? You discover the entire industry has been optimizing wrong for years. Ryan Jones (Head of SEO at Razorfish) joined me on Marketing Speak to share what he learned from the Yandex and Google leaks. The truth is uncomfortable: while SEOs count keywords and stack H2 tags, search engines are plotting documents in vector space using machine learning. Here's what actually matters in 2025: 📊 Complete topic relevance (not single keyword optimization) 🎯 Semantic similarity scores using...
info_outlineWhen your brand sounds like, “Yeah, we do that too,” you disappear into the noise.
In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do.
We unpack how to:
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Turn your WHY into a clear, compelling brand message
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Hire and promote based on natural motivation, not just résumés
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Build teams who love their roles instead of burning out in them
If you want more than clever copy—if you want a brand and culture that actually fit who you are—this conversation is for you.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/528.