528. Discover Your Why with Dr. Gary Sanchez
Marketing Speak®
When your brand sounds like, “Yeah, we do that too,” you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do. We unpack how to: Turn your WHY into a clear, compelling brand message Hire and promote based on natural motivation, not just résumés Build teams who love their roles instead of burning out in them If you want more than clever copy—if you want a brand and culture that...
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527. The Business of Awakening with Stephan Spencer
Marketing Speak®
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the...
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526. Curate Your Google Presence with Stephan Spencer
Marketing Speak®
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever. What we covered: ...
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525. AI Myths and SEO Truths with Eric Enge
Marketing Speak®
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing. Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies: ✅ Why 25-30% efficiency gains (not 4x productivity) is the...
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524. Stop Setting 5 Year Goals with Todd Herman
Marketing Speak®
Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home...
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523. The AI-Powered Agency with Melissa Morris
Marketing Speak®
📉 Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to fix it—fast. The show notes, including the transcript and checklist to this episode, are at .
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522. Turn Podcast Episodes into Clients with Stephan Spencer
Marketing Speak®
🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster’s guide to turning transcripts into SEO machines • How to clone your content with the “Evil Twin” strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn’t matter. If you’re podcasting without a strategy,...
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521. From Hobby to Empire: A Case Study with Greg Merrilees
Marketing Speak®
While everyone’s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google’s traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at .
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520. What AI Knows About You with Dixon Jones
Marketing Speak®
The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings. Here's the reality: When someone asks ChatGPT or...
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519. Freedom from the Grind with Sagi Shrieber
Marketing Speak®
What if putting yourself first actually grew your business instead of hurting it? Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time before any client meetings. The counterintuitive result: Higher productivity, better client relationships, and sustainable growth without burnout. In our latest Marketing Speak episode, Sagi reveals why most entrepreneurs have it backwards and shares his exact framework for setting boundaries that actually...
info_outlineWhen your brand sounds like, “Yeah, we do that too,” you disappear into the noise.
In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do.
We unpack how to:
-
Turn your WHY into a clear, compelling brand message
-
Hire and promote based on natural motivation, not just résumés
-
Build teams who love their roles instead of burning out in them
If you want more than clever copy—if you want a brand and culture that actually fit who you are—this conversation is for you.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/528.