Ep 21: Making Your Place At the Table Even When It’s Crowded with Lee Marsh

Making Your Place At the Table Even When It’s Crowded with Lee Marsh

We’ve heard from some of the cigar industry’s leaders in both retail and manufacturing, but now let’s hear from someone who just brought their cigar to market.

Lee Marsh, co-owner of Stolen Throne cigars, joins us in the Roosevelt Room to share his story of how Stolen Throne was born, how their first release, Crooked Crown, sold out within the first month and with no reps or promotional efforts, and how they leverage relationship and service to make waves in the cigar industry.

As one of the hottest cigars on the market, amidst a very crowded market of new cigars being released, Lee gives us his take on how he made room for his brand years before the cigar was ever blended or produced…even when industry vets told him not to create a cigar.

What You’ll Learn  

• Why it’s important for you to feel like a customer when you want your product to be sold.   
• What are things to consider when looking for the right retailer for your cigar.
• How building the right relationship with your customers is essential to your business.
• And much more!

 

“What’s the number one rule in business – you’re not the customer. But at the end of the day if I don’t love the cigar how can I sell it to you. ” 

 – Lee Marsh

Key Takeaways

“When you talking about brand management that’s what you offer – the interaction, the action, and the reaction.” – Lee Marsh

“Branding is the collection of perception in the mind of your customer, something that you cannot control but you can speak into and marketing is the management of that perception.” – Kyle Willis