Episode 301: Do You ACTUALLY Need a Bigger Audience? Or Do You Need to Convert the Leads You Already Have?
Release Date: 02/04/2025
Episode 322: Make Marketing Simple (with Emylee Williams)
Market Like a Boss
Not every strategy works at every stage of business—and forcing the wrong one? That’s what keeps you stuck. In this episode, I’m joined by Emylee Williams for a straight-up, no-fluff conversation about what actually works right now—and how to market in a way that matches your season of business. We dive into: Why business strategies are cyclical—and how to ride the waves (instead of resisting them) What to focus on before six figures… and what actually moves the needle after Why relationships are still your most profitable asset (no matter what the gurus say) ...
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Episode 321: What To Do When Your Audience Is Quiet
Market Like a Boss
Let’s talk about the thing no one wants to admit: Your content is getting crickets… and you’re starting to spiral. Engagement is down. Comments are low. Visibility feels nonexistent. And you're wondering... Is anyone even seeing what I’m posting? In this episode, I’m sharing the real reason things feel quiet in your audience—and how to create demand anyway. We’ll dive into: The seasonal slow-down no one prepares you for How to define what “quiet” actually means (hint: it’s not what you think) Why engagement does NOT equal sales (and...
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Episode 320: Make More Money From Your Email List (with Allison Hardy)
Market Like a Boss
In this week's episode I'm joined by email marketing expert Allison Hardy for a straight-up honest conversation about what’s actually working in email marketing right now—and what’s not. We’re pulling back the curtain on: What’s working in email marketing in 2025 (and what emails you shouldn’t be sending) The overlooked opportunities sitting inside your email list right now How AI will impact email (and what you can be doing now) Bottom line: the market has shifted. Buyer behavior has changed. And if you’re still sending the same tired 3-day promo sequence...
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Episode 319: How I Sold Out My Coaching Offer (Without Ads or Launches)
Market Like a Boss
I’m booked out with coaching spots until September. And in this week's episode, I’m breaking down exactly how I did it. No ads. No launches. No chasing leads. Just a simple, repeatable process that builds trust, demand, and consistent revenue. During the episode, I talk about: → Why daily selling doesn’t have to feel “salesy” → The mindset shift that created demand on repeat → What makes a “boring” business wildly profitable If your offer isn’t selling, it’s not because you need more strategy. It’s because you’re not...
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Episode 318: The Real Reason Your Facebook Group Isn’t Making You Money
Market Like a Boss
Let’s talk about the thing no one wants to say out loud: You’re giving away too much for free in your Facebook group—and it’s costing you clients. Yep, I said it. And before you come for me, hear me out… There’s a difference between value and over-nurturing. If your group is active... If you’re showing up, pouring into your people, answering every question, giving away all the goods… But sales feel slow or unpredictable? This week's episode is for you. I’m breaking down: → The different types of members in your group (and who...
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Episode 317: Why Posting Content Isn’t Enough
Market Like a Boss
There’s a shift happening right now—and if you’re paying attention, you’ve already seen it. Big names in the industry are reopening their Facebook groups. Why? Because content alone isn’t enough anymore. If you want consistent clients and stable cash flow—posting content isn’t enough. You need conversations and community. In this episode, I’m breaking down: Why your content isn’t driving sales calls The missing piece most coaches aren’t talking about Why conversations—not just content—create demand If...
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Episode 316: How to Get Heck Yes Buyers
Market Like a Boss
You’re afraid to promise results. But you want people to pay premium prices. It doesn’t work that way. In this week’s episode, I’m breaking down the real reason your offer feels hard to sell— And why “playing it safe” in your messaging is costing you clients. During the episode, I talk about: Why talking about features isn’t enough What happens when you dance around the transformation How to confidently promise results to the right people If your offer is great but it’s not selling like it should, this episode is your reset. ...
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Episode 315: Shut Up & Market
Market Like a Boss
If you can only sign clients during a launch, you’re not in control of making money in your business. In this episode I break down what happened when one of my clients started emailing her list every single day. Honestly? The results were shocking. And they proved what I’ve been saying all along: selling more creates more demand. Period. Connect with me outside the podcast! Continue the conversation in the Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. ...
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Episode 314: How I Made $1M from My Facebook Group
Market Like a Boss
You don't need a complicated business to make big money. You need a repeatable one. In this episode, I'm pulling back the curtain on how I built a business that produces $250K–$300K every single year—like clockwork—primarily from my Facebook group. In this week’s episode, I’m walking you through: The 3 core areas that led to $1M+ in revenue from this group Why stability beats flashy launches (every time) Why human connection is still your biggest sales asset in a world of AI If you’re tired of hearing that making money is harder than...
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Bonus Episode: Massive Breakthrough in My Business
Market Like a Boss
I had a massive breakthrough in my business the other week—and I’m bringing you behind the scenes. This isn't just a personal update. This is a shift that’s going to change how I show up and what I lead you through. In this bonus episode, I’m sharing: The trap seasoned entrepreneurs fall into (and how to break out) Why your business evolution doesn't mean niching down—it means playing bigger How this shift will impact what I teach, how I coach and where we’re going next If you've felt like you’ve outgrown parts of your business… ...
info_outlineWhen it comes to growing your business, audience size isn’t the only thing that matters. Too often, entrepreneurs focus on playing the volume game—thinking they need more followers, more subscribers, or more people in their pipeline.
Here’s the thing: cold audiences convert at just 1-2%. That’s why I choose to prioritize building personal relationships with the leads already in my audience. It’s about quality over quantity—nurturing trust and creating connections that lead to consistent clients.
In this week’s episode, I’m breaking down the question: Do you really need a bigger audience, or is it time to focus on converting the leads already following you?
I’ll share how building trust with your existing leads can lead to consistent clients.
Connect with me outside the podcast!
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Continue the conversation in the Market Like a Boss Facebook group.
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Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now.
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