Episode 344: The REAL Reason People Say They Can't Afford You
Release Date: 12/02/2025
Episode 373: Why Chasing Dream Clients is Hurting Your Marketing
Market Like a Boss
Everyone tells you to get more specific about your dream client. But what if that's actually the reason your marketing feels harder? In this episode, I'm sharing why I think our industry has taken "dream client" advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration. During the episode, I talk about: Why mentality, desire, and hunger matter more than revenue or business stage What really makes someone a great client, How to stop ruling people out before you've even had a conversation...
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Episode 372: Why You're Getting "Maybes" on Your Sales Calls
Market Like a Boss
If your sales calls keep ending with... "I need to think about it." "I need to check my budget." "Let me talk to my husband." ...this episode is for you. Here's the truth: You're not getting objections. You're settling for maybes. In this episode, I'm breaking down why "maybe" is actually the hardest place to be—and why it's keeping you stuck in endless follow-up, second-guessing, and slower sales. We're talking about: Why "I need to think about it" is still an objection The hidden pressure that's showing up on your sales calls...
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Episode 371: Should You Charge For Sales Calls?
Market Like a Boss
This week's episode starts with a hot take: Charging for sales calls will not get you better leads. I know that's not what a lot of people are saying online right now, but after years of selling high-ticket offers, I've learned that the problem usually isn't the sales call. It's your messaging. In this episode, I'm breaking down: Why people ghost or don't buy Why charging for calls can actually attract more DIYers What really gets serious buyers to book and show up If your sales calls aren't converting the way you want them to, this conversation might...
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Episode 370: What is Enough?
Market Like a Boss
Everyone talks about scaling. More money. More clients. Bigger months. But I think we've lost the plot. After 10 years in business and turning 40, I've been asking myself a question that I don't hear many people talking about: How much is enough? In this episode, I'm sharing the conversations I've been having with clients, the shifts I'm making in my own business, and why I think so many ambitious women are feeling disconnected from what they're building. During the episode, I talk about: Why bigger isn't always better. How to know if you're chasing...
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Episode 369: Changes to the Podcast This Summer
Market Like a Boss
This week's episode is a little different because I’m making a big change to the podcast this summer. I’m pressing pause on the pressure to release an episode every single Tuesday. Not because the podcast isn’t working. Not because I’m “burned out.” But because I’m choosing simplicity. This conversation is really about permission. Permission to simplify. Permission to pause. Permission to stop putting unnecessary pressure on yourself. If you’ve been craving a simpler way to run your business this summer, this episode is for you. Connect...
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Episode 368: Q&A with Michelle
Market Like a Boss
This week’s episode is part two of my 10 years in business celebration, and I’m answering your juiciest questions. The ones you’re too afraid or too shy to ask out loud. No scripts. No polished answers. Just honest conversations about business, marriage, money, faith, burnout, ambition, and what it really looks like behind the scenes of a multiple six-figure business. I’m also sharing the biggest opportunities I missed, the lessons I learned the hard way, and the advice I’d give differently after 10 years of building this business. We’re talking about...
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Episode 367: 10 Years in Business
Market Like a Boss
I’ve officially been in business for 10 years. And this episode is the honest version of what that’s really looked like. Not just the wins. Not just the revenue. But the moments that almost made me quit too. In this episode, I’m sharing: Why resilience matters more than confidence The hard seasons that led to my biggest breakthroughs What success actually looks like after 10 years in business I’m also talking openly about the pressure to constantly grow, the importance of simplicity, and why relationships will always be my biggest business strategy. ...
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Episode 366: How I Made $2M From My Group
Market Like a Boss
I made $2 million from my Facebook group. And I did it working 20 hours a week while raising three boys. In this episode, I’m pulling back the curtain on the relationship-driven sales system that made it possible without ads, funnels, or constantly chasing more leads. I talk about: Why most strategies aren’t dead — people just stop committing to them How I sell to hot leads while nurturing cold ones Why your content should drive demand, not just engagement If you’re tired of doing “all the things” and still not seeing predictable sales, this episode is...
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Episode 365: Why You're Attracting Leads Who Can't Afford You
Market Like a Boss
I just crossed $2 million in revenue from my Facebook group. No ads. No funnels. No chasing. And in this episode, I’m telling you exactly why that matters for your business. Because if your audience keeps saying they “can’t afford it” — It’s not about their bank account. It’s about certainty. Right now, you’re likely speaking to people who are curious… not committed. Or you’re talking about your offer in a way that feels nice but not necessary. And that’s why sales feel slow and inconsistent. ...
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Episode 364: Why Your Sales Are Inconsistent
Market Like a Boss
You don’t have a sales problem. You have a consistency problem. And in this week’s episode, I’m calling out exactly why that’s happening. Because I’m seeing it everywhere right now. Women making money… but feeling completely out of control of it. One month is great. The next? Crickets. Here’s what’s really going on: You’re talking to people who aren’t ready to buy. You’re selling in a way that’s easy to ignore. And you’re not tracking what actually drives sales. So of course it feels unpredictable. During...
info_outlineWhen someone tells you they can’t afford your offer, your brain probably jumps straight to their bank account.
But that’s not what’s really happening.
They actually CAN afford it…they’re just not sold on your offer.
In this week’s episode, I’m breaking down the true root of the “I can’t afford it” objection and why lowering your price, offering endless payment plans, or changing your offer is only making the problem worse.
I talk about:
- What your leads are actually thinking when they say “I can’t afford it”
- How uncertainty in your energy creates uncertainty in their decision
- What to shift internally so buyers feel safe saying YES
If you want to stop hearing “I can’t afford it,” this episode will show you exactly where the breakdown is and how to fix it without changing your price, your messaging, or your audience.
Because the objection isn’t about money.
It’s about certainty.
And that starts with you.
Connect with me outside the podcast!
- Continue the conversation in the Market Like a Boss Facebook group.
- Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.
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