Libsyn Directory

EP 402 - The Visible Author Method of Marketing with Laurie Cooper

Stark Reflections on Writing and Publishing

Release Date: 02/21/2025

EP 423 - Dear Writer: The World Needs Your Writing Now More Than Ever

Stark Reflections on Writing and Publishing

In this solo episode Mark expresses his frustration, anger, and anxiety over what's happening in the world right now, and reminds himself, and listeners, about the power of writing and why the world NEEDS you and your writing now more than ever before. Link to video of Mark's Keynote for The BookFest Spring 2025. "Writer, the World Needs You: Why Your Writing Is More Important Than Ever." Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin...

EP 422 - Writing, Humor, and Teaching with Patrick MacPhee

Stark Reflections on Writing and Publishing

Mark interviews Patrick MacPhee, teacher and Writers of the Future award-winning author about his love of reading, writing, and helping to inspire students. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Patrick talk about: Patrick's experience reading Fellowship of the Rings when he was rather young and how it impacted him in a profound...

EP 421 - Some Publishing Pitfalls

Stark Reflections on Writing and Publishing

In this solo episode Mark shares some audio excerpts from his book PUBLISHING PITFALLS FOR AUTHORS. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By

EP 420 - Artist and Author Collaboration with JJ McFaull

Stark Reflections on Writing and Publishing

In this episode Mark interviews Jacob from the JJ McFaull is collaboration children's book Where Pumpkins Go After Halloween. Prior to the interview, Mark shares a personal update and a word about this episode's sponsor. This episode is sponsored by the new book The Podcast Guest Playbook co-authored by Mark and Matty Dalrymple. Check out the book here: In the interview, Mark and Jacob talk about: Mark and Jacob talk about: How even as a kid, Jacob was making up stories Getting involved in the book industry in 2024 after initially trying to get his children's book published The...

EP 419 - Seeing The Beauty with Artist, Photographer, Graphic Designer, and Music Aficionado Stephan Gaydos

Stark Reflections on Writing and Publishing

Mark has a conversation with his life-long best buddy Steve Gaydos about art, beauty, photography, music, and so much more in a conversation recorded on their recent Canadian East Coast road trip. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By

EP 418 - Giving Away A Million Copies of Your Book With DC Gomez

Stark Reflections on Writing and Publishing

In this episode Mark interviews D.C. Gomez about her plan to give away a million copies of her best-selling and award-winning novel Death's Intern. Prior to the interview, Mark shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and D.C. talk about: DC being one of those kids who was into storytelling since as far back as she can remember Having a passion and background for video and screenplays The way everything changed for DC back during 9/11...

EP 417 - Embracing Your Passion for Creativity with Artist and Author C L Fors

Stark Reflections on Writing and Publishing

In this episode Mark interviews author and artist C L Fors about her recent award win with Writers of the Future and her life in writing and illustration. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Cherrie talk about: Cherrie's recent win as an illustrator for Writers and Illustrators of the Future for Volume 41 of the annual anthology Entering the contest...

EP 416 - The Irony of a Woefully Inadequate Imposter Syndrome

Stark Reflections on Writing and Publishing

That pervasive feeling of self-doubt and insecurity you believe you are not deserving of your achievements and fear being exposed as a fraud known as imposter syndrome is especially common among writers and other creatives who often grapple with the vulnerability inherent in sharing their work with the world. But perhaps your imposter syndrome is actually a positive sign about your progression as a writer. That's the topic of this solo episode in which Mark reflects upon that. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own...

EP 415 - April Showers Bring May Reflections

Stark Reflections on Writing and Publishing

In this solo episode Mark shares a personal update and some reflections about writing, publishing, and some marketing ideas. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By

EP 414 - Thanks for the Inspiration Nancy Kilpatrick

Stark Reflections on Writing and Publishing

In this episode Mark reflects on friend, mentor, and fellow author Nancy Kilpatrick. Nancy Kilpatrick (May 6, 1946 – March 31, 2025) was a Canadian author who wrote stories in the genres of , , , , and and was perhaps best known for her vampire novels and stories. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By

More Episodes

Mark interviews Laurie Cooper, an award-winning speaker, and an author coach and marketing expert, who helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers.

Prior to the interview, Mark shares a word about this episode's sponsor.

Learn more about Toronto Indie Author Conference 2025 here.

In their conversation, Mark and Laurie talk about:

The round-about way that Laurie got into the role of becoming a marketing coach for authors
Starting off as a virtual assistant, then moving on to more marketing-related and coaching for authors
It being 11 years since Laurie started working with authors
Some of the ways the marketing landscape and promotion strategies have changed over the years
Laurie's "The Visible Author Method" that authors can enroll in, but only after a discovery call with Laurie and an invitation
The idea that coaches need coaches and therapists need therapists
The most important aspect of what writers want, which is ways to connect with their readers, and having their books read
How "Niching Down and Branding" is at the core of everything Laurie offers to authors
How positioning, or establishing a positioning statement is one of the most taxing endeavors for an author
The way that working with a coach can help an author with being able to see themselves and their writing in a new light/different way is important
The tiny roadblocks that can stop us from moving forward, and the importance of getting over them
The concept of personalized repeatable systems
Navigating the road map of best practices, and the importance of trial and error and measurable metrics
Some of the differences related to marketing for traditionally published authors versus self-published authors
An example of working with a traditionally published author that took some extra effort but worked nicely in the end
Some resources that Laurie recommends
The three questions that you should always be answering for your readers
1) What can they expect
2) Why should they care? (What makes it special)
3) What they can/should do next
The importance of the idea of "my brand equals my promise to my readers"
And more...

After the interview Mark reflects on how the the same process/procedure might work differently for different authors, as well as the importance of being able to pivot when unexpected elements clash with your plans and goals.

Links of Interest:

Award-winning speaker, Laurie Cooper, launched her online business, Pub-Craft: Marketing for Books and Brands, in October 2013. She helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. In her first year of business, Laurie went from 1 to over 200 clients and helped 100+ authors hit the New York Times & USA Today Bestselling Lists. While she works as a marketing coach with authors from around the world, Laurie calls Ottawa, Canada her home. Learn more about Laurie and her course,The Visible Author Method. Connect at www.Pub-Craft.com.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

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