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EP 402 - The Visible Author Method of Marketing with Laurie Cooper

Stark Reflections on Writing and Publishing

Release Date: 02/21/2025

EP 430 - Rambling Reflections From A Lemons To Lemonade Road Trip

Stark Reflections on Writing and Publishing

This episode features a rambling reflection that Mark recorded on part of an unexpected and unplanned four-day road trip from Calgary, Alberta to Waterloo, Ontario. When Mark was in Calgary, Alberta for the When Words Collide conference, Air Canada went on strike and all flights were canceled. Finding himself unable to get home (without having to pay for 4 nights in a hotel plus a flight on an alternate airline that would have cost him $1500), Mark decided to rent a car and drive back home nearly 3,500 kilometers (2174 miles) during the week of Monday August 18th through Friday August 22nd....

EP 429 - A Post-Mortem on Co-Hosting the 2025 Aurora Awards with Liz May Anderson

Stark Reflections on Writing and Publishing

This episode features a campfire chat with Mark's partner Liz Anderson about co-hosting the 2025 Aurora Awards livestream on Sunday August 10, 2025. In the interview, Mark and Liz talk about: The background of co-hosting the Aurora Awards over the years Working on a pandemic parody music video on a whim within about 24 hours as a bit of an escape The trepidation and challenge of working on something that one is not as familiar about The level of commitment and interest within the speculative fiction community How much time and creative energy people have poured themselves into the creative...

EP 428 - The "Author Versus AI" Project with Alison McBain

Stark Reflections on Writing and Publishing

Mark interviews Canadian author Alison McBain about her "Author Versus AI" project, her life in writing, and more. Prior to the interview, Mark shares a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Alison talk about: The various roles that Alison has played in the creative arts Wanting to be a writer since she was young and her first written story created when she was 4 years old Thinking that one day...

EP 427 - A Tale of Two Mountains: An Uphill Climb, Rain, Exhaustion, And Rainbows

Stark Reflections on Writing and Publishing

In this solo episode Mark talks about the experience of hiking two different mountainscapes in the Canadian west. The first, Grouse Mountain in Vancouver, British Columbia. And the other, the foothills of Fairview Mountain at Lake Louise, Alberta. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) ...

EP 426 - Getting YOUR Book Into Bookstores and Libraries

Stark Reflections on Writing and Publishing

In this episode Mark shares clips and highlights from a talk he'll be giving at the SCBWI (Society of Children's Book Writers and Illustrators) Summer Virtual Conference 2025. Ready to take your children’s book career to the next level? Wherever you are in your publishing journey, the Virtual Summer Conference provides an opportunity for growth, creativity, and connection. Dive into every aspect of the children’s book world, from writing and illustrating to translating, marketing, and self-publishing. Put your art in front of industry pros in the career-launching Portfolio Showcase. And...

EP 425 - Escaping the Self-Publishing Rapid Release Rat Race with Johnny B. Truant

Stark Reflections on Writing and Publishing

In this episode Mark speaks to author Johnny B. Truant about THE ARTISAN AUTHOR. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Johnny talk about: Johnny's return to this podcast (with neither of them being able to remember how many episodes he'd been on previously). Technically, this is his fourth time. Two previous episodes were...

EP 424 - Passion From Between and Beyond The Pages with Jessica Rampersad

Stark Reflections on Writing and Publishing

Mark interviews Jessica Rampersad AKA JessBeyondThePages, an expert experienced in social media management, content creation, and editing who helps authors and brands elevate their online presence. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Jessica talk about: Jessica being a reader her entire life and how she has fallen in and out...

EP 423 - Dear Writer: The World Needs Your Writing Now More Than Ever

Stark Reflections on Writing and Publishing

In this solo episode Mark expresses his frustration, anger, and anxiety over what's happening in the world right now, and reminds himself, and listeners, about the power of writing and why the world NEEDS you and your writing now more than ever before. Link to video of Mark's Keynote for The BookFest Spring 2025. "Writer, the World Needs You: Why Your Writing Is More Important Than Ever." Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin...

EP 422 - Writing, Humor, and Teaching with Patrick MacPhee

Stark Reflections on Writing and Publishing

Mark interviews Patrick MacPhee, teacher and Writers of the Future award-winning author about his love of reading, writing, and helping to inspire students. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Patrick talk about: Patrick's experience reading Fellowship of the Rings when he was rather young and how it impacted him in a profound...

EP 421 - Some Publishing Pitfalls

Stark Reflections on Writing and Publishing

In this solo episode Mark shares some audio excerpts from his book PUBLISHING PITFALLS FOR AUTHORS. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By

More Episodes

Mark interviews Laurie Cooper, an award-winning speaker, and an author coach and marketing expert, who helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers.

Prior to the interview, Mark shares a word about this episode's sponsor.

Learn more about Toronto Indie Author Conference 2025 here.

In their conversation, Mark and Laurie talk about:

The round-about way that Laurie got into the role of becoming a marketing coach for authors
Starting off as a virtual assistant, then moving on to more marketing-related and coaching for authors
It being 11 years since Laurie started working with authors
Some of the ways the marketing landscape and promotion strategies have changed over the years
Laurie's "The Visible Author Method" that authors can enroll in, but only after a discovery call with Laurie and an invitation
The idea that coaches need coaches and therapists need therapists
The most important aspect of what writers want, which is ways to connect with their readers, and having their books read
How "Niching Down and Branding" is at the core of everything Laurie offers to authors
How positioning, or establishing a positioning statement is one of the most taxing endeavors for an author
The way that working with a coach can help an author with being able to see themselves and their writing in a new light/different way is important
The tiny roadblocks that can stop us from moving forward, and the importance of getting over them
The concept of personalized repeatable systems
Navigating the road map of best practices, and the importance of trial and error and measurable metrics
Some of the differences related to marketing for traditionally published authors versus self-published authors
An example of working with a traditionally published author that took some extra effort but worked nicely in the end
Some resources that Laurie recommends
The three questions that you should always be answering for your readers
1) What can they expect
2) Why should they care? (What makes it special)
3) What they can/should do next
The importance of the idea of "my brand equals my promise to my readers"
And more...

After the interview Mark reflects on how the the same process/procedure might work differently for different authors, as well as the importance of being able to pivot when unexpected elements clash with your plans and goals.

Links of Interest:

Award-winning speaker, Laurie Cooper, launched her online business, Pub-Craft: Marketing for Books and Brands, in October 2013. She helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. In her first year of business, Laurie went from 1 to over 200 clients and helped 100+ authors hit the New York Times & USA Today Bestselling Lists. While she works as a marketing coach with authors from around the world, Laurie calls Ottawa, Canada her home. Learn more about Laurie and her course,The Visible Author Method. Connect at www.Pub-Craft.com.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

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